Delhi University to Host 6th Annual International Conference (AICC) in January 2018
- Delhi University is organising its 6th Annual International Commerce Conference themed around digital marketing and outreach.
- Marketing practices and social media will be some of the topics that will be emphasized upon during the DU conference.
Department of Commerce, Delhi University is organizing a two-day 6th Annual International Commerce Conference (6th AICC) on Digital Outreach and Future of Marketing Practices. 6th AICC will be held on January 11-12, 2018 at University Of Delhi.
Theme of the DU Conference:
The theme of the conference is "Digital Outreach and Future of Marketing Practices". Marketing has completely changed from what it used to be a few decades ago. With the advances in the digital world, the customers reach to the seller instead of seller going around promoting its product. Not only that, the sellers can target a specific group of customers who might be interested in their product. Information like location, time and interest of customers are available to sellers through internet which can then be used to target specific customers. Digital marketing is growing at a fast and steady pace because of social media. All around the world, people use social media and because of its global outreach, it has become very easy for small businesses to sustain online.
The conference will discuss different interesting topics related to "Digital Outreach and Future of Marketing Practices". The following table shows the three main topics that will be discussed during the conference:
Understanding Digital Consumer & Marketing Practices | Social Media for Social Causes | Analytics: Present and Future |
A. Understanding Digital Consumer
B. Managing Marketing Practices in Digital Space
| Social Media Marketing
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Papers and Case Studies Invited:
The conference invites original research papers/ conceptual papers and case studies from research scholars, faculty members of the University and college as well as from students on the topics mentioned above.
This is a must-attend conference for students, scholars, faculty members who have an interest in Digital Marketing. It will provide an ideal opportunity to exchange ideas, discover new technologies, architectures and analytical approaches appealing to both technical and business-oriented people.
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Delhi University provides staying option for international participants near its campus. For more details on the conference and paper submission, visit the official website.