GD Goenka University, Gurgaon to Start PG Diploma Course in Education Marketing 2018 Onwards
- GD Goenka University, Gurgaon, in association with Collegedekho.com to Start PG Diploma Course in Education Marketing 2018 Onwards.
- Focus of the programme will be to train students in Digital Marketing like SEO, Google Analytics, Google Adwords, CRM Management etc.
In an age where educational specializations are becoming redundant and obsolete, because of a crossover of degrees and specializations and because of the imbalance in the demand-supply of skilled & talented work force, GD Goenka University, Gurugram, in collaboration with Collegedekho.com has introduced a unique, focused and career driven course - PG Diploma in Education Marketing (PGDEM).
This job-oriented PGDEM course in management focuses on Education Marketing. The education industry is fast emerging to become a major contributor to growth of the economy today. While private engineering, management & medical colleges have always been in great demand, India is witnessing an increased influx of students towards securing a seat in good institutes.
There has been a surge in admissions to good private education institutes in the recent past. With over 55,000 colleges in India (approx.), there is an increased demand to manage, operate and market these institutions to the best. Just as Hospitality Management as a course emerged due to the boom in the hospital & medical care sector in India, similarly, education management & marketing will be the next big thing in the industry.
PG Diploma in Education Marketing at GD Goenka University, Gurgaon will provide in-depth knowledge of:
- Digital marketing, social media marketing & Google adwords – major focus of the curriculum
- Google Analytics & SEO
- CRM & Lead Management techniques
- International Marketing trends
- Case studies
- Project-based work
Admission Criteria for PG Diploma in Education Marketing (PGDEM):
- Graduate from a recognized university with 45% aggregate marks.
- Entrance Test followed by GD & PI round to get admission.
Course Duration & Fees:
- 12 Months (including mandatory internship in the last 2 months of the course)
- Tuition Fees - 2.5 Lakhs
PGDEM Course Structure at G.D Goenka University, Gurgaon:
SEMESTER 1 | SEMESTER 2 |
Fundamentals of Marketing | Strategic Marketing |
Fundamentals of IT | CRM and Lead Management Systems |
Education Sector: Indian and International | SEO and Web Analytics |
Fundamentals of Research | Branding & Advertising |
Principles and Practices of Management | Google Adwords Workshop |
Introduction to Digital and Social Media Marketing | International Marketing of Higher Education |
Internship | Marketing of Educational Institutions in India |