IIM Calcutta Partners With TalentSprint for Advanced Programme in AI-Powered Marketing (APAIPM)

The Indian Institute of Management Calcutta (IIM Calcutta) has partnered with TalentSprint to offer Advanced Programme in AI-Powered Marketing (APAIPM). The program will help transition marketing professionals into the Artificial Intelligence (AI) world. The Advanced Programme in AI-Powered Marketing (APAIPM) will commence in May 2020. Technology advances have provided marketers with the capacity to scale and personalise their campaigns through AI.

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A report from Salesforce shows that marketing professionals ' adoption of AI has grown by 44 per cent since 2017. In the next two years, the growth of AI use cases is likely to increase by 257 per cent. The Salesforce report shows that the adoption of AI by marketing professionals has increased by 44 per cent since 2017. Apart from this, growth in AI use cases is projected to increase by 257% over the next two years.

Dr. Santanu Paul, CEO And Co-founder of TalentSprint, said AI is changing every sector and marketing is not an exception. AI-powered marketing has been gaining popularity because of its ability to provide data-driven insights. They are pleased to partner with IIM Calcutta to bring this world-class program to the market. It will serve as a launchpad for future marketing professionals with its innovative curriculum and networking opportunities.

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According to the recent study of PwC, 72% of the respondents considered AI as “business advantage”, however, research tells that 85% of the AI Projects fail sue to confusion, risk and lack of upskilling among marketing teams.

Also, there is a huge increase in demand for marketing professionals who can use Machine Learning and AI to improve marketing yield and transform the customer experience. The program will be delivered via the TalentSprint digital platform in a hybrid executive format, with on-site visits to the IIM Calcutta campus and live online sessions. The curriculum of the program will include digital and social media marketing, AI and ML using R, data-driven marketing decisions, AI and ML applications in marketing, and futuristic marketing.

Co-Programme Director, Prof. Saravana Jaikumar said marketing professionals are exploring a long list of AI use cases, including customised customer journeys, automated social interactions and improved customer segmentation etc.