IIM Indore & NASMEI to Organise Summer Marketing Conference from July 27

Indian Institute of Management, Indore and NASMEI or North American Society of Marketing in India will host a Summer Marketing Conference from July 27 to July 29, 2017. The theme of the conference revolves around figuring out the ways of developing customer values through unique product offerings. Three informative workshops by field experts will be a part of the conference through which detailed insight on networking and research will be shared

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Details about the Workshops: -

• Professor Manoj Agarwal from Binghamton University (USA) will conduct the first workshop on ‘Networking with NASMEI’.
• Professor Raji Srinivasan from Texas University (USA) will conduct the second workshop on ‘The Art of Publication’.
• Professor Philip Charles Zerrillo from Singapore Management University (SMU) will conduct the third workshop on ‘Teaching with Cases’. The third workshop will lay more emphasis on teaching and research.

Convener of the conference, Mr. Abhishek Mishra revealed that the social media has played a crucial role in making experience delivery to consumers easier. Without the advancement of technology and communications, the process would have been more complicated. The conference will continue for three days with the first day dedicated to parallel workshops. Paper presentations, panel discussions and keynote speeches will be a part of the second and third day of the conference.

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The best three papers in the paper presentation contest will receive cash prizes. On the other hand, the selected abstracts from the conference will be given an opportunity to be published in a conference special issue of The Journal of Indian Business Research.