Anna University MBA Syllabus: Download Semester & Specialisation-wise PDFs Here

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Management Concepts and Organization Behaviour

• Planning & Organizing
• Individual Behaviour
• Group Behaviour
• Managerial functions and Roles
• Behavioral and Management Science Approaches

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Statistical Methods for Decision Making

• Bayes theorem and random variables
• Uniform and Normal distributions
• Probability distributions: Binomial, Poisson
• Chi-square test for single sample standard deviation
• Kolmogorov-Smirnov – test for goodness of fit

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Managerial Economics

• Okun’s law
• Phillips curve
• Production possibility frontiers (PPF)
• Microeconomics and Macroeconomics
• Productive efficiency Vs economic efficiency
• Consumer and Producer Behaviour

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Accounting for Decision Making

• Dupont Ratios
• Cost Accounting
• Financial ratio analysis
• Marginal Costing and profit planning
• Financial, Cost and Management Accounting

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Legal Aspects for Business

• Competition Act 2002
• Corporate Tax & GST
• Sale of Goods Act 1930
• Indian Contract Act 1872
• Company Act 1956 & 2013

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Communication Skills

• Oral Communication
• Business Correspondence
• Communication in Business
• Business Proposals and Reports
• Non-Verbal and Intercultural Communication

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Marketing Management

• Relations Management
• Marketing Information System
• Marketing strategy formulations
• Product planning and development
• Industrial and Consumer Buyer Behavior
• New product development and management

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Entrepreneurship Development

• Capital Budgeting
• Business Environment
• Sources of Product for Business
• Entrepreneurship Development Training
• Monitoring and Evaluation of Business
• Finance and Human Resource Mobilization

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Financial Management

• Capital Budgeting
• EBIT – EPS Analysis
• Inventory management
• Operating and Financial leverage
• Long term finance: Shares, debentures and term loans

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Operations Management

• Capacity Planning
• Demand Forecasting
• TQM philosophies
• Lean Management philosophy
• Elements of JIT manufacturing

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Human Resource Management

• Matching supply and demand
• Promotion – Demotion
• Induction and Socialization
• Compensation plan – Reward
• Method of performance evaluation – Feedback

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Enterprise Information System

• Data warehousing
• Data flow Diagram (DFD)
• Entity Relationship (ER)
• Warehouse Management
• Systems Analysis and Design

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Optimization Techniques

• Multi-period LP models
• Non-linear programming
• Integer Programming (IP) problems
• Mixed-integer and zero-one programming
• Multi-criteria decision making (MCDM) techniques

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Business Research Methods

• Research design
• Primary Vs Secondary data
• Exploratory and Causal Research
• Theoretical and Empirical Research
• Descriptive and experimental design

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Business Analytics

• Prescriptive Modelling
• Managing BA Personnel
• Analytics in Decision Making
• Predictive analytics - Logic and Data Driven Models
• Descriptive analytics – Visualising, and Exploring Data

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Event Management

• Food & Beverage 
• Event Logistics – Supply of facilities
• Risk assessment – Safety officer
• Managing Marketing Communication
• Conceptualizing the event – Host, sponsor, Media, Guest, Participants, Spectators

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Supply Chain Management

• Distribution Network Design
• 3PL, 4PL, 5PL, 6PL
• IT in Supply Chain
• Internet of Things
• Legible Supply Chain
• Green Supply Chain

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Operations and Supply Chain Analytics

• Dynamic Lot sizing Methods
• Multi-Echelon Inventory models
• Data Envelopment Analysis (DEA)
• Risk Analysis in Supply Chain
• Aggregate Inventory system and LIMIT

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Security Analysis and Portfolio Management

• Dow theory
• Portfolio analysis
• Capital Asset Pricing model
• Fundamental Analysis Vs Technical Analysis
• Financial and economic meaning of Investment

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Financial Analytics

• Credit Risk analysis
• Corporate financial predictive modeling
• Estimation and prediction of risk and return
• Portfolio Analysis – capital asset pricing model
• Prediction of share prices using machine learning-ANN and SVM

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Integrated Marketing Communication

• AIDA model
• Hierarchy of effect model
• Attribution Hierarchy
• E- Commerce and Digital Media
• Elaboration Likelihood (ELM) model

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Marketing and Social Media Web Analytics

• History and Evolution of Social Media
• Search engine optimization (SEO)
• Social Media Policies-Etiquette
• Web Analytics - Present and Future
• Marketing Budget and Marketing Performance Measure

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Strategic Human Resource Management

• Strategic HRM vs Traditional HRM
• Roles of HRD Professionals
• e- Employee profile
• e- selection and recruitment
• Development and Implementation of HRIS

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Human Resource Analytics

• Human Capital in the Value Chain
• Recruitment Metrics
• Training & Development Metrics 
• Employee Engagement Metrics
• Workforce Diversity and Development Metrics

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Strategic Management

• Business level strategy
• Globalization and Industry Structure
• Environmental Threat and Opportunity Profile (ETOP)
• Resource allocation, Designing organizational structure
• Stability, Expansion, Retrenchment and Combination strategies

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International Business

• Cost of production
• Global portfolio management
• Foreign Exchange Determination Systems
• Benefit of Globalization-International Institution
• Heckscher-Ohlin Theory-Theories of Foreign Direct Investment 

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Project Work

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Course Title

Syllabus Download Links

Management Concepts and Organization Behaviour

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Managerial Economics

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Human Resource Management

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Marketing Management

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Financial Management

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Operations Management

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Statistical Methods for Decision Making

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R Programming

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Data Mining and Business Intelligence

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Multivariate Data Analysis

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Legal Aspects for Business

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Python Programming

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Time Series Analysis

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Big Data Analytics

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Optimization Techniques

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Stochastic Modeling

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Enterprise Information System

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BlockChain Technology

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Business Analytics

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Cloud Computing

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Human Resource Analytics

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Marketing and Social Media Web Analytics

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Financial Analytics

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Operations and Supply Chain Analytics

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Artificial Intelligence

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Machine Learning

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Project Work

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MBA Specialization

Syllabus

Marketing Management

• Retail Management
• Services Marketing
• Event Marketing
• Marketing Metrics
• Consumer Behaviour
• Strategic Management
• Advanced Data Analysis
• Enterprise Resource Planning
• Advertising & Sales Promotion
• Product and Brand Management
• Customer Relationship Management
• Integrated Marketing Communications

Financial Management

• Micro Finance
• Corporate Finance
• Entrepreneurial Finance
• Derivatives Management
• International Trade Finance
• Insurance & Risk Management
• Indian Banking Financial System
• Risk Management and Insurance
• Financial Derivatives Management
• Merchant Banking and Financial Services
• Security Analysis and Portfolio Management
• Strategic Investment and Financing Decisions
• Hire Purchasing, Leasing and Venture Capital

Human Resource Management

• Managerial Behavior and Effectiveness
• Entrepreneurship Development
• Labour Legislations
• Social Psychology
• Stress Management
• Training and Development 
• Performance Management
• Negotiation and conflict management
• Industrial Relations & Labour Welfare
• Reward and Compensation management
• Organizational Theory, Design & Development
• Strategic Human Resource Management & Development

Technology Management

• E-Business Management
• Intellectual Property Rights
• Managing Technological Innovation
• Data Mining & Business Intelligence
• Research & Development Management
• Software Project & Quality Management
• Technology Forecasting and Assessment
• Technology Commercialization & Transfer

Health Services Management

• Health Insurance
• Medical Tourism
• Medical Waste Management
• Legal Aspects of Health Care
• International Health Management
• Medical Equipment Management
• Management of Health Care Services
• Materials Management & Logistics in Healthcare

Operations Management

• Robust Design
• Project Management
• Logistics Management
• Materials Management
• Maintenance Management
• Supply Chain Management
• Product Design & Development
• Business Process Management
• Services Operations Management
• Advanced Operations Management
• Advanced Maintenance Management

• Exim Management
• Air Cargo Management
• Warehouse Management
• Fundamentals of Shipping
• Reverse and Contract Logistics
• Port and Terminal Management
• Supply Chain Information System
• Sourcing and Supply Management
• Containerization and Allied Business
• Supply Chain Concepts and Planning
• Supply Chain Inventory Management
• Transportation and Distribution Management

Systems Management

• Business Intelligence
• Business Modeling
• Database Management System
• E-Commerce Technology and Management
• Enterprise Resources Planning
• Decision Support System and Intelligent Systems
• Software Project and Quality Management
• Data Mining and Data Warehousing
• Knowledge Management Systems

Hospitality & Tourism Management

• Culture and Ethos
• Event Management
• Food Safety and Quality
• Destination Management
• Room Division Management
• Facility and Security Management
• Tourism and Travel Management
• Food and Beverage Management