MBA Marketing vs MBA Digital Marketing: Syllabus, Career Scope, Top Colleges
Marketing and Digital Marketing are two different ways to achieve the same goal -- the publicity and advertising of a brand and its products. Management colleges offer MBA courses in both domains. Let's take a look at how an MBA in Marketing and an MBA in Digital Marketing course compare.
Getting an MBA degree is one o the surest ways to achieve success in today's market. It is a very valuable degree and holds high prestige in the market as well as in society. However, for it to completely work in your favour, it is important that you choose the correct MBA specialization as well as the right MBA college for you. Check this article on how to choose the right MBA college.
There are two MBA specializations that are based on the common principles and have a common purpose but what separates the two are the approaches and methods used to achieve the results. These are MBA in Marketing and MBA in Digital Marketing. While MBA Marketing is a tried-and-tested degree and is already quite popular, MBA in Digital Marketing is gaining in popularity.
In this article, we have provided a comparison MBA in Marketing and MBA in Digital Marketing. By understanding the differences between MBA Marketing and MBA Digital Marketing courses, candidates will be able to make an educated decision about which course they want to choose. We have compared the most important aspects of each course including the syllabus, top colleges, career opportunities etc.
MBA in Marketing vs MBA in Digital Marketing
MBA in Marketing is one of the oldest disciplines of an MBA course. In fact, Marketing is one of the basic aspects of any management programme, be it BBA, MBA or PGDM. Students enrolled in any discipline of any of these courses have to study Marketing as a subject in one form or the other.
Marketing is a very interesting field in itself and attracts creative individuals who have a knack for story-telling and innovation. It is also a fiercely competitive field as the health and success of businesses depends on how good they are at reaching their customers and convincing them to buy their product.
On the other hand, Digital Marketing cannot be said to be a traditional discipline of an MBA degree. It is a new-age course that has gathered steam only after the advancement of the internet era. However, since businesses are increasingly turning to the internet to reach out and advertise to their customers, Digital Marketing has become one of the most valuable management courses today.
A Digital Marketer is required to help a company or brand reach out to potential customers and increase their presence and brand value, much like a Marketing professional. However, the tools used by a Digital Marketing expert to achieve this are entirely different and require a different set of skills and training.
MBA in Marketing vs MBA in Digital Marketing: Overview
Here is a quick overview providing a comparison between MBA Marketing vs MBA Digital Marketing.
Factor | MBA in Marketing | MBA in Digital Marketing |
Level | Postgraduate | |
Duration | 2 years | |
Eligibility | Graduation in any stream. | |
Admission Process | Admissions are usually based on academics, entrance exams, and the selection process of colleges. Also Check:MBA Admission Process in India | |
Average Course Fee | Rs. 6 - 20 lakhs | Rs. 6 - 15 lakhs |
MBA in Marketing vs MBA in Digital Marketing: Syllabus
The curriculum of an MBA in Marketing course includes subjects and topics that can be considered to be more conventional to the management or marketing sphere.
The following subjects are part of the syllabus of MBA Marketing.
Managerial Economics
Marketing Management
Marketing Research
Consumer Behaviour
Retailing
E-Commerce
Brand Management etc.
The syllabus of MBA in Digital Marketing is designed to focus on the marketing methods used to promote a brand or product online while also ensuring that a candidate acquires some portion of traditional marketing skills.
The subjects included in the syllabus of MBA Digital Marketing are:
- Online Advertising
E-Commerce
B2B Marketing
Web Analytics
Social Media Marketing
E-Business etc.
MBA in Marketing vs MBA in Digital Marketing: Top Colleges
Given below are some of the top colleges offering MBA in Marketing and an MBA in Digital Marketing courses.
MBA in Marketing Colleges | MBA in Digital Marketing Colleges |
Symbiosis Institute of Business Management (SIBM), Bangalore | |
| RVS Institute of Management Studies & Research, Coimbatore |
MBA in Marketing vs MBA in Digital Marketing: Career and Salary
MBA in Marketing graduates have a well-established market in which they can explore career options. The average starting salary of an MBA in Marketing graduate from a Tier-2 or Tier-3 MBA college can be around Rs. 2 - 4 LPA. With experience in the field, professionals can easily earn 10+ LPA. Given below are some popular job options after MBA Markering.
Market Analyst
Business Development Executive
Brand Manager etc.
MBA in Digital Marketing also has great career opportunities despite being a new course. However, the market is a little bit more volatile and salaries may get maxed out even with experience if a professional does not keep adding new skills to their domain. The average starting salary for an MBA Digital Marketing graduate can be around Rs. 3 - 5 LPA and experienced workers can earn 7 - 12 LPA.
Some of the job profiles for MBA Digital Marketing graduates include the following:
- Social Media Manager
Digital Marketing Manager
Brand Manager
Advertising Manager etc.
Both MBA Marketing and MBA in Digital Marketing are great courses and a candidate can make the choice based on their interests and choices. Understanding the difference between an MBA in Marketing and an MBA in Digital Marketing is essential for any candidate so that they can make the correct choice. Here are some other related articles to help you choose the correct postgraduate course.
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