Scope of Event Management as a Career In India in 2022

Event Management, in particular, refers to the use of project management techniques in the planning and administration of events like functions, festivals, seminars, etc. The heart and soul of India are its celebrations and events. All big events are now coordinated by event management organizations, including the IPL, literature festivals, the Olympics, and the Commonwealth Games. Events including weddings, corporate conferences, formal parties, and other celebrations are managed, designed, and developed as part of this process. Before deciding on an event's details, enough research must be done on the brand, target market, and event concept.

The event management sector is expanding quickly, according to market reports. Young adults who enjoy action, variety, challenges, and outdoor work can find a wide range of options with an MBA in event management. Because the events and activations sector is one of India's fastest-growing businesses, the scope of event management as a career option is extensive.

If you are planning to pursue an Event Management course and thinking what is the scope of Event Management as a career in India in 2022, then read below.

Scope of Event Management: Career Options Available

After pursuing an Event Management course, graduates become eligible to apply for the following positions:

Event Planner: The position of an event planner typically entails scouting locations, requesting bids, managing vendor relationships and client interactions, establishing and negotiating contracts, and monitoring budgets. Typically, they plan client meetings and plan out the intricacies of events.

Event Manager: They are responsible for planning the entire event in accordance with the needs, objectives, and target audience; making suggestions to improve the success of the event; establishing budgets and monitoring their adherence; contacting suppliers and merchants to source products, etc. 

Public Relations Manager: They organize all PR-related activities, create a marketing communications plan that requires strategy, objectives, budget proposals, and techniques, establish a media relations plan, and seek high-level positions in print, television, and online media.

Event Space or Venue Managers: Venue Managers are responsible for overseeing a wide range of locations like hotels, theaters, and outdoor settings. They manage the venue reservations, keep close tabs on all operations, and make sure the venue is safe and appropriate to host events. In addition, they are in charge of supervising all staff employees and managing the grounds and property maintenance.

Catering Services Manager: He is in charge of determining the type and quantity of food that a firm requires. Along with making sure everything runs smoothly from beginning to end, they also negotiate pricing with suppliers and prepare comprehensive order forms for each food that will be served at their event or conference. The work may involve selecting staff members to prepare these delicious dishes, supervising venue setup and equipment management, and controlling inventory levels by making purchases as necessary.

Employment Areas after Event Management

Graduates in Event Management can become a part of the six major categories of events:

• Cultural festivals and events
• Sports events
• Political and state events
• Arts and Entertainment events
• Business and Trade events
• Educational and Scientific events

Other areas of employment after pursuing an Event Management course include the following:

Promotion and Marketing: This job profile entails enhancing and boosting the public perception of the organization.

Brand Development: Managing client demands related to brand development is the focus of this job profile.

Designing: Someone in charge of the event's artistic components, such as designing stage layouts, is known as a designer.

Administration: The responsibility of this department is to oversee all administrative tasks.

Production: The production team's responsibility is to manage the recording and editing of audio and video-related media.

Printing: The marketing and marketing items must be printed by this division.

Salary after Event Management

The following table lists the job profiles you can apply for and their associated pay scales if you wish to pursue a career in the event management sector.

Top Recruiters after Event Management 

Some of the eminent organizations that hire event management graduates are as follows:

• DNA Networks Pvt Ltd.
• Cineyug Entertainment
• 360 Degrees
• Fountainhead
• Sita Conferences
• Cox and Kings
• Sercon
• Tafcon Group
• E-Factor
• Percept D Mark
• Wizcraft International Entertainment Pvt Ltd.
• TCI Consultancy Services and 'e' Events

Roles and Responsibilities of an Event Manager/Planner

The roles and responsibilities of graduates in Event Management vary in different sectors.

Cultural Event Management 

• Creating a stage and space for performances that are culture-related and ambient.
• Printing out invitations
• Discuss and determine who will be the host and delegates for the event.
• Arranging meals and drinks for everyone.
• Looking after audio-visual system configurations

Business-related Event Management 

• Creating an ambiance ideal for product launches.
• Overseeing multi-cuisine-based catering services.
• Organizing alcohol-related deliveries for a team function.
• Designing gifts and goodies.

Sport/Game-related Event Management

• Telecasting and live recordings
• Sound and lighting arrangements
• Television channel alliances
• Medical staff arrangement
• Change in strategy due to weather
• Sponsorship throughout the entire tournament's operation

Essential Skills Required for Event Management

The event management sector is best suited for candidates with strong organizational abilities, creative aptitude, and good public relations (PR) skills. Possessing event planning abilities are key components of an event management profile.

Creativity: In event management, creativity aids in problem-solving by considering options from various perspectives. At the stage of event conceptualization, creative managers assume their position. They advise staff to share ideas and consider unconventional points of view in order to help businesses develop and succeed through adaptation.

Managerial and Leadership Abilities: You must inspire your staff members and create a positive culture at the workplace in your role as manager. Over time, this will increase production and benefit the business. Setting high standards will make others look to you for inspiration and guidance as a leader. 

Relationship Building and Networking: Positivity, empathy, and teamwork are beneficial in collaborating with other company departments. Effective communication of your thoughts, convictions, and issues is essential. Another interpersonal skill you need to master is listening well. Finding clients, meeting suppliers, and securing media coverage are all facilitated by networking.

Problem-Solving Skills: When you are hired by an event management company, you must attempt to resolve issues by comprehending them from several viewpoints. Using effective problem-solving techniques and employing innovative thinking enable one to address daily problems more logically. The procedure should include recommendations and constructive criticism.

Drive for Planning: You need to be skilled at planning if you want to work in event management because it is the most important aspect in determining the success of any event. With practice, you can develop your leadership and creative skills, but you also need to learn how to approach tasks methodically. The whole point of event management is to anticipate every scenario and be ready for it beforehand.

Popular Event Management Institutes in India

The top institutes in India offering Event Management courses in India have been mentioned below:

• Indian School of Media (ISM), Mumbai
• Amity School of Communication, Noida
• Asian Academy of Film and Television (AAFT), Noida
• EMDI Institute of Media and Communication, New Delhi
• Impact Institute of Event Management (IIEM), New Delhi
• National Academy of Media and Events (NAME), Kolkata
• National Institute of Event Management (NIEM), New Delhi
• Prestige Institute of Management and Research (PIMR), Indore
• Institute of Mass Communication, Film and Television Studies, Kolkata
• National Academy of Event Management and Development (NAEMD), Mumbai

Courses under Event Management

Candidates can choose any of the following courses and gain the knowledge required to seek employment in a particular field.

• BA in Event Management
• Diploma in Event Management
• BBA in Event Management
• BBA in Event Management & PR
• MA in PR & Event Management 
• MBA in Event Management
• MBA in Event Management & PR
• PG Diploma in Event Management

Online Event Management Courses

• Organizing Conferences
• Celebrity Events
• Wedding Planning
• Role of an Event Manager
• Principle of Marketing Event
• Event Risk Management
• Event Management Planning
• Event Planning Documentation
• Corporate Event Management

In India, the need for qualified event planners is growing rapidly. Numerous opportunities exist in event management to meet famous people, including actors, actresses, athletes, politicians, and other high-profile figures. There are prospects for free travel in this profession. However, this is not a 9 to 5 job and it requires long hours of hard effort. Candidates must be able to work under pressure and at unusual hours in order to meet client expectations. One is also frequently required to work on the weekends and even on some holidays. Hence, you must opt for an Event Management course only if you can exhibit some extra amount of responsibility.