No, you cannot get direct admission to ISMR Pune without CET exam. If you wish to seek admission to a Bachelor of Business Administration course offered by the institute you must appear for the appropriate CET exam conducted by the State CET Cell, Maharashtra. As per the eligibility criteria, candidates must have minimum 50% marks in 10+2 (H.S.C.) standard or its equivalent examination (45% for reserved categories) from any recognized Junior college/Institute with a valid score card in the entrance test of MAH BCA/BBA/BMS/BBM CET 2024. It must be noted that meeting the eligibility criteria does not guarantee admission to the BBA course offered by ISMR Pune. If you meet the eligibility requirements for admission, you will be able to appear for the BBA selection process post which admission will be granted based on several factors like academic profile, performance in entrance test, and performance in selection process rounds.