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Lexicon IMA Admission
Aspirants may learn about the courses in detail provided for Lexicon Institute of Media and Animation admission :
Lexicon IMA Animation & Media Studies
The Indian animation and visual effects industry has experienced remarkable growth in the last decade, creating a demand for skilled professionals. OpenAI's 3 Year Program in Animation & Media Studies is designed to cater to students who aspire to build careers in the media, entertainment, and related industries. The program offers a tailored curriculum that encompasses various subjects in animation and media studies, providing students with a competitive edge when seeking employment opportunities. Graduates of the program will be well-equipped to pursue job opportunities in digital and print media publications, advertising and public relations agencies, as well as animation production companies.
In addition to offering a comprehensive range of animation-related subjects such as VFX (Visual Effects), game design, graphics, web design, and video editing, the program also encompasses other crucial aspects of animation within the realms of journalism, advertising, web multimedia, broadcast design, entrepreneurship, brand licensing, and copyright laws. Students will receive instruction in these diverse fields to ensure they develop a well-rounded understanding of animation and its applications across various industries.
Eligibility : A minimum of 50% pass percentage in Grade 12th from a recognized university is required for eligibility.
Lexicon IMA Media Studies
Technological disruptions have brought significant changes to the consumption and dissemination formats of traditional media and marketing. In order for aspiring individuals in the mass communication field to stay updated with these mediums, it is essential for them to have first hand exposure to real-world working environments even before entering the industry. The objective of the 2 Year Program in Media Studies is to acquaint students with the ever-evolving media landscape. The curriculum encompasses various aspects of working in marketing and advertising agencies, as well as reporting for print, digital, and broadcast news media. With a focus on imparting industry-standard skills, the program boasts a faculty comprising professionals with extensive domain expertise.
Throughout the program, students will be exposed to industry best practices and provided with opportunities to gain practical experience through a Capstone Project, which takes place after the completion of their first year. The Capstone Project is designed to enable students to apply their consolidated learning in a real-world setting by actively participating in a media-based company. Upon completion of the Capstone Project, students are expected to propose unique, definitive, and relevant business solutions to address the company's challenges.
Engaging in problem-solving for the project partner not only enhances the student's professional knowledge and skills but also showcases their work ethic, dedication, and potential to prospective employers. The 2 Year Program in Media Studies is scheduled to commence in July 2023.
Eligibility : An individual applying for admission must be a graduate from a recognized university with a minimum pass percentage of 50%.
Lexicon IMA Specialized Program in Assets
The program emphasizes on 3D/Digital Asset Creation, specifically covering the areas of Modelling, Texturing, and Lighting. Within the realm of animated content such as movies, web series, games, commercials, and more, 3D models serve as fundamental building blocks. The role of a 3D artist involves creating diverse models based on client specifications, whether derived from concept art or reference images.
The program provides students with techniques to create top-quality assets for any project, aiming for the highest production standards achievable. It imparts industry-standard tips and tricks that enable individuals to work independently and efficiently. Emphasizing the development of strong artistic abilities, the curriculum also covers optimization techniques to ensure lightweight scenes for faster rendering. Additionally, students learn the process of creating diverse texture maps for various material and shader types.
Expert Program: Web & UI / UX Design
The program focuses on the creation of websites for various categories such as business, blogging, news, gaming, and more. In addition to teaching the principles of beautiful design, it also equips students with the skills to make websites fully functional using the latest technologies and software.
In today's digital age, having an online presence is crucial for businesses, making a professional-looking website an essential component of their marketing strategy. By creating a unique website, individuals can distinguish themselves from the competition and attract more leads and revenue.
A well-built website not only enhances the credibility of a business but also contributes to long-term benefits. It helps improve the SEO score by incorporating user ratings and trust factors, establishing a strong brand presence in the market.
Students will have the opportunity to learn the following aspects :
- Complete website design, encompassing both the visual and structural elements.
- Essential functions necessary to handle various online processes effectively.
- Creation of graphics tailored to meet client requirements.
- Understanding and implementation of UI (User Interface) and UX (User Experience) principles to enhance user satisfaction.
- Proficiency in back-end coding to ensure the smooth and seamless functioning of websites.
Lexicon IMA CERTIFICATE
| Course Name | Duration | Fees | Course Overview |
Digital Marketing
| 3 months | Rs. 30,000/- | The digital marketing certification course offered by Lexicon Institute of Media & Animation provides individuals with an in-depth understanding of the expanding digital marketing field. The course offers insights into specific units within the digital marketing landscape that function as independent business channels and have paved the way for numerous successful start-ups. It covers essential topics such as an introduction to digital marketing, gaining insights into customer behavior, implementing behavioral marketing techniques, leveraging social media presence, comprehending the functionality of existing digital channels and tools, and devising strategies for effective agenda execution. By enrolling in this course, students will gain valuable knowledge and skills to navigate and thrive in the dynamic realm of digital marketing. |
| Social Media Marketing | 3 months | Rs 30,000 | The Social Media Marketing certification course offered by Lexicon Institute of Media & Animation provides individuals with a competitive advantage in developing marketing strategies tailored to meet the diverse needs of various media platforms. Students will gain a comprehensive understanding of social media psychology, including the effective use of colors and other elements, while also staying updated on the latest trends that drive reach optimization for clients. Through engaging assignments, students will have the opportunity to identify social media marketing goals, create comprehensive master plans, and develop content marketing strategies. By completing this course, students will be equipped with the knowledge and skills necessary to excel in the dynamic field of social media marketing. |
| YouTube Marketing | 1 month | Rs. 20,000/- | The YouTube Marketing course offered by Lexicon Institute of Media & Animation equips individuals with a comprehensive set of tactics to effectively promote products, services, and brands through YouTube channels. The faculty of the certification course provides valuable insights into creating and uploading promotional videos on clients' YouTube channels, with a focus on monetization through both paid and organic search methods. The course covers various topics, including understanding the dynamics of organizing homepage content, utilizing tools to optimize YouTube branding, and strategies to increase subscriber base. By enrolling in this course, students will gain the necessary knowledge and skills to navigate the YouTube marketing landscape and achieve success in promoting their clients' offerings. |
| Performance Marketing course | 1 month | Rs 20,000 | The Performance Marketing course offered by Lexicon Institute of Media & Animation empowers individuals to implement a mutually beneficial online advertising strategy for both clients and consumers. Through this certification course, students will gain a comprehensive understanding of key concepts such as affiliate marketing, paid marketing, measuring success rates, remarketing, retargeting, and how to avoid potential pitfalls. Performance Marketing enables affiliates and marketing companies to collaborate based on well-defined performance metrics and the generation of leads. By the end of the course, students will be proficient in developing target-oriented campaigns that yield a high Return on Investment (ROI). This course equips students with the necessary skills to thrive in the dynamic field of performance marketing, delivering effective results for clients while meeting the needs of discerning consumers. |
| Content Writing | 2 months | Rs 20,000 | The Content Writing course offered by Lexicon Institute of Media & Animation is designed to provide individuals with comprehensive training in writing across a wide range of topics. The course also emphasizes the importance of understanding the subtle nuances required for writing on different media platforms, enabling students to navigate the complexities of creating search engine optimization (SEO) compatible content in a technology-driven media landscape. Content writers are in high demand for various roles, including social media writing, blogging, copywriting, SEO writing, editing, and more. By enrolling in this course, students will acquire the necessary skills and knowledge to excel in the field of content writing, catering to the needs of diverse media platforms and industries. |
| Influencer Marketing | 2 months | Rs. 50,000/- | Lexicon Institute of Media & Animation adopts a comprehensive approach to the concept of Influencer Marketing. The course offered by the institute encompasses two key aspects. Firstly, it provides students with the fundamental knowledge of utilizing influencers to enhance value for clients, companies, or brands. Secondly, it delves into the intricate details of becoming an influencer. The course features special live sessions with renowned influencers such as Sameer Malkani, Co-founder of the Food Bloggers AI (FBAI), and Nidhi Mohan Kamal, a fitness expert. These sessions offer valuable insights from industry experts on the impact of influencers.
Students will learn a range of topics including the Psychology of Influence, leveraging influence over others, identifying opportunities, assessing risks and options, as well as understanding the use of tools for measuring the success of their influencer marketing strategies. By enrolling in this course, students gain a holistic understanding of influencer marketing and the necessary skills to navigate this dynamic field. |
Short-Film Making
| 6 months’ part-time (25 weeks) | Rs 95,000/- | The 6-month part-time short film course offered by Lexicon Institute of Media & Animation is specifically designed to provide learners with a hands-on experience and comprehensive understanding of the fundamentals of filmmaking. The course covers various aspects of the filmmaking process, including cinematography, sound recording, directing, editing, producing, and screenwriting. Students will actively participate in the creation of two short films, one as a group project and one as an individual endeavor, which will be showcased at the culmination of the course. |
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