The BBA course is offered at VIT-AP University in Amravati, Vijayawada. Students can choose between a 3-year BBA degree program spread over 6 semesters or a 4-year BBA (Honors) program spread over 8 semesters. Those interested in the 4-year BBA (Honors) program need to notify the VSB office during their 4th semester of BBA. The program's curriculum includes elective baskets in Digital Marketing, Fintech, Business Analytics, and General Management. To be eligible for the BBA course, students must have completed 12th grade or equivalent education from a recognized board with a minimum of 55% marks. The university has partnerships with the University of Michigan, Dearborn (UMD), USA, and Arizona State University (ASU), USA. Students can choose to spend the first two years at VIT-AP and the following two years at either UMD or ASU, allowing them to earn a global degree (BBA from UMD or MS in Business Analytics from ASU).