Digital Marketing Course Salary in India

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Sep 24, 2024 21:18PM IST

Digital marketing salary in India vary widely based on expertise, experience, and the specific niche within digital marketing one is involved in. For beginners, the annual salary can start from INR 3 LPA and go up to INR 4 LPA. Professionals with a few years of experience and specialized skills can expect salaries in the range of INR 6 LPA to INR 10 LPA per annum. Highly experienced digital marketing managers or specialists with a strong track record can earn up to INR 15 LPA or more.

Digital Marketing Salary Overview

Digital Marketing salary is an area that aspirants are often curious about when starting out in this field. Since digital marketing roles and positions are comparatively new to the job market, individuals find it hard to get the standard salary after digital marketing figures. This makes it difficult for aspirants to conduct research before deciding which job role is suitable for them based on their skills. It is important to be aware of all the aspects of the salary in digital marketing so that aspirants can judge and choose the right profile which will earn them the most return for their time and effort.


Salary after digital marketing varies from one area to another. Since digital marketing is such a broad and diverse field with so many different roles and job profiles, the salary in digital marketing is bound to be different for different positions. For instance, the typical salary of a PPC (Pay Per Click) Search Manager is significantly higher than that of an Email Marketer, although both these job roles fall under the digital marketing category. The salary in digital marketing also depends on an individual’s skillset and experience. A veteran SEO specialist will earn much more than a person who is new to the realm of Search Engine Optimization. With that being said, aspirants will find all the vital information they need regarding the digital marketing salary of the most popular and lucrative job profiles in this field, right here!

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What is the Average Salary of a Digital Marketer?

The average digital marketing salary is a useful parameter to judge the profitability of a job role when looking for digital marketing jobs. If an individual is aware of the average salary offered for the position they are targetting, it becomes much easier to set their expectations according to those norms. 

Average salaries can also help aspirants figure out the Return on Investment or ROI for a particular digital marketing course, which will let them decide if the area or subject that they are planning on pursuing is worth the time and effort. Thus, learning about the average salaries offered for digital marketing roles is essential when starting out in this field. Presently, several digital marketing jobs can be pursued and it is advisable that aspirants do their research before committing to a certain career path. Let us take a look at the average salaries of some of the most popular digital marketing jobs mentioned in the table below:

Digital Marketing Job Position

Average Annual Salary (in INR)

Content Marketer/Manager

5.2 lakh

Conversion Rate Optimiser

5.4 lakh

Digital Marketing Consultant

7.5 lakh

Email Marketer

4.2 lakh

Market Research Analyst

3.3 lakh

PPC Search Manager

5.5 lakh

SEO Manager/ Professional

5.5 lakh

Social Media Manager

3.4 lakh

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Specialization-wise Digital Marketing Salary

One thing that aspirants should always keep in mind is that the salary in digital marketing is not standardized across all job roles and profiles. As we know, digital marketing is a field with a range of areas that candidates can learn and pursue as a career path. With different types of avenues opening up every day for businesses and organizations to promote themselves on the Internet, the demand for digital marketing professionals is booming in almost every sector of the economy. 

There are more than twice the amount of jobs in the digital marketing field that there were just a few years ago and this number is only expected to rise in the coming years. That being said, the salary in digital marketing varies from one type of job to another. The salary after digital marketing according to different specializations is mentioned in the table below:

Digital Marketing Area/Specialization

Salary Range (LPA)

Brand Marketing

INR 3,00,000 - INR 10,42,200

Media Marketing/Planning

INR 1,80,000 - INR 6,50,659

Search Engine Optimization (SEO)/Search Engine Marketing (SEM)

INR 2,35,348 - INR 5,50,000

Digital Marketing Consultancy

INR 3,00,000 - INR 7,05,697

Content Marketing

INR 1,80,000 - INR 4,66,842

Social Media Marketing

INR 3,25,000 - INR 7,50,000

Web Analytics

INR 3,08,040 - INR 5,99,037

Pay Per Click Advertising

INR 3,37,225 - INR 6,00,000

Business Development

INR 4,00,000 - INR 5,00,000

Performance Marketing

INR 7,00,000 - INR 12,00,000

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Job Opportunities after Digital Marketing in India

The field of digital marketing has only seen growth in the last couple of years all across the globe. With more and more companies adopting digital marketing strategies, the demand for digital marketing graduates has increased manifold, even in India, where more and more organizations and new startups are rising and implementing digital marketing techniques to promote their businesses. 
 

As for job opportunities after digital marketing in India, there are several roles available for aspirants with different levels of experience in digital marketing. Some of the top digital marketing job roles in India are mentioned in the table below:

Digital Marketing Executive/Manager

Brand Digital Marketing Manager

Media Executive

Media Planner

SEO Executive/Specialist

Creative Digital Strategist

Content Marketing Specialist

Performance Marketing Specialist

Executive Content Marketer

Account Managers

Social Media Marketing Executive

Business Development Manager

PPC Executive

Brand Manager/Marketer

Web Development Executive

Client Servicing Manager

Conversion Rate Optimizer

Email Marketer

Market Research Analyst

Implementation Consultant

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Top Recruiters for Digital Marketing

The field of digital marketing has received a tremendous amount of investment and several companies and organizations have started adopting digital marketing techniques in order to boost their recognition and reputation among a variety of people.

Due to the shift from traditional to online marketing in recent years and the requirement for online product and service marketing, businesses have been compelled to recruit digital marketing professionals. As a result, in the modern era, some of the biggest companies are now the top employers of digital marketers. The following list includes some of the top companies that hire graduates in digital marketing:

Zomato

Performics Convonix

The Times of India

Kinnect

Sapient Razorfish

Conklin Media

Pinstorm

Disruptive Advertising

Oneplus

Amazon

Ogilvy Public Relations Worldwide

Big Leap

NP Digital

Flipkart

iStrat

Ignite Visibility

Interactive Avenues

SmartSites

Humans of Bombay

WAT Consult

GroupM India (MEC, Mindshare, Mediacom, Maxus)

Markitors

Google

L7 Creative Communications

Facebook

Power Digital Marketing

BBC Webwise

WebFX

AdGlobal360

Thrive Internet Marketing Agency

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FAQs about Digital Marketing Salary

Is Digital Marketing a good career option for freshers?

Yes, a career in digital marketing is a good one for freshers. The digital marketing sector is expected to expand significantly in the coming years. The demand for digital marketing strategies to increase brand recognition and sales has grown as a result of widespread internet accessibility. This is what makes digital marketing a lucrative industry to work in, for people who are just in the initial phases of their careers.

Are digital marketing jobs tough?

Digital marketing can be tough for individuals who have no prior experience in the field. However, with a little bit of time and effort invested in the right area, aspirants will be able to boost their careers in digital marketing and become successful professionals in the field.

Is digital marketing a high paying industry?

Digital marketing is one of the fastest-growing and highest-paying industries in India. You can quickly move up the corporate ladder in high-growth companies by beginning in positions like social media marketing or brand marketing.

Which are the best industries for digital marketing?

The best industries for digital marketing aspirants include Fitness and Nutrition Industry, Food Industry, Entertainment Industry, E-Commerce, and Education. A majority of economic sectors and industries have adopted digital marketing as an essential tool for promotion and reaching more people. 

Which are the top paying Indian cities for digital marketing professionals?

There is no doubt about the fact that the demand for digital marketing professionals is higher in some parts of the country than in others. This is due to the presence of more businesses, organizations, and startups in some Indian cities than in others. Some of the top paying Indian cities for digital marketing professionals are as follows:

  • Bangalore
  • Mumbai
  • Pune
  • Hyderabad
  • New Delhi
  • Kolkata

Which are the highest paying jobs in digital marketing?

The highest paying jobs in digital marketing are even more lucrative than some of the traditional job roles that aspirants puruse after academics. Although there are several job profiles with a good salary package, some of the best digital marketing jobs are as follows:

  • Digital Media Managers/Planners
  • Pay Per Click Managers
  • SEM/SEO Specialists
  • Content Strategists
  • E-Commerce Specialists
  • Brand Marketing Experts
  • Social Media Marketers
  • Marketing Analysts

How much does the salary after digital marketing increase with experience?

The salary after digital marketing increases with experience significantly for most job roles. Entry-level digital marketing professionals with less than three years of experience can expect to earn up to INR 3 LPA. However, professionals with four to nine years of experience can earn more than INR 6 LPA. This figure further increases, as digital marketers with 10-20 years of experience can earn more than INR 12 LPA.

What is the starting salary for a digital marketing graduate in India?

The starting salary for a digital marketing graduate in India can range anywhere from INR 1 LPA to INR 4 LPA depending on the position. Since no prior experience is required for most digital marketing roles, anyone from any academic background can pursue a career in digital marketing after gaining the basic knowledge and skills of the particular field they wish to work in.

Which are the top paying companies hiring digital marketing professionals?

Presently, there are several top paying companies hiring digital marketing professionals Almost every established and reputable organization hires digital marketers to promote their business and products online to reach a wider audience. Thus, candidates have plenty of options to choose from when looking for digital marketing jobs. Some of the top companies hiring digital marketing professionals are:

  • Amazon
  • Zomato
  • Tata Consultancy Services
  • Accenture
  • Google
  • Oneplus
  • Cybage

What is the average salary in digital marketing?

The average salary in digital marketing varies from one job profile to another. For entry-level positions in areas like Search Engine Optimization and Content Marketing, aspirants can make up to INR 1.5 to INR 2 LPA, whereas experienced professionals in the same field can earn more than INR 5 LPA. On average, the annual salary of a digital marketer revolves around INR 3 to INR 4 LPA whereas experienced professionals can make upwards of INR 9 LPA in this field.

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