Digital Marketing salary is an area that aspirants are often curious about when starting out in this field. Since digital marketing roles and positions are comparatively new to the job market, individuals find it hard to get the standard salary after digital marketing figures. This makes it difficult for aspirants to conduct research before deciding which job role is suitable for them based on their skills. It is important to be aware of all the aspects of the salary in digital marketing so that aspirants can judge and choose the right profile which will earn them the most return for their time and effort.
Salary after digital marketing varies from one area to another. Since digital marketing is such a broad and diverse field with so many different roles and job profiles, the salary in digital marketing is bound to be different for different positions. For instance, the typical salary of a PPC (Pay Per Click) Search Manager is significantly higher than that of an Email Marketer, although both these job roles fall under the digital marketing category. The salary in digital marketing also depends on an individual’s skillset and experience. A veteran SEO specialist will earn much more than a person who is new to the realm of Search Engine Optimization. With that being said, aspirants will find all the vital information they need regarding the digital marketing salary of the most popular and lucrative job profiles in this field, right here!
The average digital marketing salary is a useful parameter to judge the profitability of a job role when looking for digital marketing jobs. If an individual is aware of the average salary offered for the position they are targetting, it becomes much easier to set their expectations according to those norms.
Average salaries can also help aspirants figure out the Return on Investment or ROI for a particular digital marketing course, which will let them decide if the area or subject that they are planning on pursuing is worth the time and effort. Thus, learning about the average salaries offered for digital marketing roles is essential when starting out in this field. Presently, several digital marketing jobs can be pursued and it is advisable that aspirants do their research before committing to a certain career path. Let us take a look at the average salaries of some of the most popular digital marketing jobs mentioned in the table below:
Digital Marketing Job Position | Average Annual Salary (in INR) |
---|---|
Content Marketer/Manager | 5.2 lakh |
Conversion Rate Optimiser | 5.4 lakh |
Digital Marketing Consultant | 7.5 lakh |
Email Marketer | 4.2 lakh |
Market Research Analyst | 3.3 lakh |
PPC Search Manager | 5.5 lakh |
SEO Manager/ Professional | 5.5 lakh |
Social Media Manager | 3.4 lakh |
One thing that aspirants should always keep in mind is that the salary in digital marketing is not standardized across all job roles and profiles. As we know, digital marketing is a field with a range of areas that candidates can learn and pursue as a career path. With different types of avenues opening up every day for businesses and organizations to promote themselves on the Internet, the demand for digital marketing professionals is booming in almost every sector of the economy.
There are more than twice the amount of jobs in the digital marketing field that there were just a few years ago and this number is only expected to rise in the coming years. That being said, the salary in digital marketing varies from one type of job to another. The salary after digital marketing according to different specializations is mentioned in the table below:
Digital Marketing Area/Specialization | Salary Range (LPA) |
---|---|
Brand Marketing | INR 3,00,000 - INR 10,42,200 |
Media Marketing/Planning | INR 1,80,000 - INR 6,50,659 |
Search Engine Optimization (SEO)/Search Engine Marketing (SEM) | INR 2,35,348 - INR 5,50,000 |
Digital Marketing Consultancy | INR 3,00,000 - INR 7,05,697 |
Content Marketing | INR 1,80,000 - INR 4,66,842 |
Social Media Marketing | INR 3,25,000 - INR 7,50,000 |
Web Analytics | INR 3,08,040 - INR 5,99,037 |
Pay Per Click Advertising | INR 3,37,225 - INR 6,00,000 |
Business Development | INR 4,00,000 - INR 5,00,000 |
Performance Marketing | INR 7,00,000 - INR 12,00,000 |
The field of digital marketing has only seen growth in the last couple of years all across the globe. With more and more companies adopting digital marketing strategies, the demand for digital marketing graduates has increased manifold, even in India, where more and more organizations and new startups are rising and implementing digital marketing techniques to promote their businesses.
As for job opportunities after digital marketing in India, there are several roles available for aspirants with different levels of experience in digital marketing. Some of the top digital marketing job roles in India are mentioned in the table below:
Digital Marketing Executive/Manager | Brand Digital Marketing Manager |
---|---|
Media Executive | Media Planner |
SEO Executive/Specialist | Creative Digital Strategist |
Content Marketing Specialist | Performance Marketing Specialist |
Executive Content Marketer | Account Managers |
Social Media Marketing Executive | Business Development Manager |
PPC Executive | Brand Manager/Marketer |
Web Development Executive | Client Servicing Manager |
Conversion Rate Optimizer | Email Marketer |
Market Research Analyst | Implementation Consultant |
The field of digital marketing has received a tremendous amount of investment and several companies and organizations have started adopting digital marketing techniques in order to boost their recognition and reputation among a variety of people.
Due to the shift from traditional to online marketing in recent years and the requirement for online product and service marketing, businesses have been compelled to recruit digital marketing professionals. As a result, in the modern era, some of the biggest companies are now the top employers of digital marketers. The following list includes some of the top companies that hire graduates in digital marketing:
Zomato | Performics Convonix |
---|---|
The Times of India | Kinnect |
Sapient Razorfish | Conklin Media |
Pinstorm | Disruptive Advertising |
Oneplus | Amazon |
Ogilvy Public Relations Worldwide | Big Leap |
NP Digital | Flipkart |
iStrat | Ignite Visibility |
Interactive Avenues | SmartSites |
Humans of Bombay | WAT Consult |
GroupM India (MEC, Mindshare, Mediacom, Maxus) | Markitors |
L7 Creative Communications | |
Power Digital Marketing | |
BBC Webwise | WebFX |
AdGlobal360 | Thrive Internet Marketing Agency |
Yes, a career in digital marketing is a good one for freshers. The digital marketing sector is expected to expand significantly in the coming years. The demand for digital marketing strategies to increase brand recognition and sales has grown as a result of widespread internet accessibility. This is what makes digital marketing a lucrative industry to work in, for people who are just in the initial phases of their careers.
Digital marketing can be tough for individuals who have no prior experience in the field. However, with a little bit of time and effort invested in the right area, aspirants will be able to boost their careers in digital marketing and become successful professionals in the field.
Digital marketing is one of the fastest-growing and highest-paying industries in India. You can quickly move up the corporate ladder in high-growth companies by beginning in positions like social media marketing or brand marketing.
The best industries for digital marketing aspirants include Fitness and Nutrition Industry, Food Industry, Entertainment Industry, E-Commerce, and Education. A majority of economic sectors and industries have adopted digital marketing as an essential tool for promotion and reaching more people.
There is no doubt about the fact that the demand for digital marketing professionals is higher in some parts of the country than in others. This is due to the presence of more businesses, organizations, and startups in some Indian cities than in others. Some of the top paying Indian cities for digital marketing professionals are as follows:
The highest paying jobs in digital marketing are even more lucrative than some of the traditional job roles that aspirants puruse after academics. Although there are several job profiles with a good salary package, some of the best digital marketing jobs are as follows:
The salary after digital marketing increases with experience significantly for most job roles. Entry-level digital marketing professionals with less than three years of experience can expect to earn up to INR 3 LPA. However, professionals with four to nine years of experience can earn more than INR 6 LPA. This figure further increases, as digital marketers with 10-20 years of experience can earn more than INR 12 LPA.
The starting salary for a digital marketing graduate in India can range anywhere from INR 1 LPA to INR 4 LPA depending on the position. Since no prior experience is required for most digital marketing roles, anyone from any academic background can pursue a career in digital marketing after gaining the basic knowledge and skills of the particular field they wish to work in.
Presently, there are several top paying companies hiring digital marketing professionals Almost every established and reputable organization hires digital marketers to promote their business and products online to reach a wider audience. Thus, candidates have plenty of options to choose from when looking for digital marketing jobs. Some of the top companies hiring digital marketing professionals are:
The average salary in digital marketing varies from one job profile to another. For entry-level positions in areas like Search Engine Optimization and Content Marketing, aspirants can make up to INR 1.5 to INR 2 LPA, whereas experienced professionals in the same field can earn more than INR 5 LPA. On average, the annual salary of a digital marketer revolves around INR 3 to INR 4 LPA whereas experienced professionals can make upwards of INR 9 LPA in this field.