MICA is India's foremost communication management institute. MICA's campus, which was founded in 1991, is located across 10 acres of land in the heart of Ahmedabad. It features a number of facilities to help students with their academic and extracurricular interests.
The institution is well-known for its PGDM, PGC, and short-term certificate management courses such as PGDM-Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), and others. MICA is noted for its active campus life and dedication to providing students with a well-rounded education. The college campus claims to have advanced facilities, including revolutionary classrooms, well-equipped media labs, a well-stocked library, and excellent hostel accommodations.
Overall, MICA is known for its competence in communication and strategic management degrees, as well as its claim to be a place where students may improve both personally and professionally. The campus fosters holistic growth, and the dynamic campus culture guarantees students a wonderful experience during their academic journey at MICA. In comparison to most colleges, the institute boasts a decent male-to-female ratio of 51:49.
Here's our take on an open and candid look at life at MICA, designed to assist prospective students in understanding what to expect.
MICA is ranked 37th in the management category according to the NIRF Ranking 2023. The institute's rating has risen since last year. MICA was ranked 42nd in the management rankings in 2022.
Year/Body |
2023 |
2022 |
---|---|---|
NIRF India Rankings - Management Category |
37 |
42 |
Our Take:
MICA's continual placement at the top of the NIRF rankings for communication management programmes is an impressive accomplishment. It demonstrates that MICA consistently provides high-quality education and that its alumni are in great demand by companies. MICA's NIRF rankings, in our opinion, represent the institute's dedication to excellence. MICA is a popular college for communication management education, and its graduates are well-prepared for employment success.
MICA has an excellent academic record. Its professors are subject matter specialists who are enthusiastic about educating. The institute provides a variety of communication management courses taught by experienced and trained faculties. MICA claims to have a small batch size compared to other institutes and universities, with around 200 students enrolling in each programme. This enables a more personalised learning experience as well as more possibilities for students to communicate with their lecturers and peers.
The academic makeup of MICA is a blend of theory and application. Students not only study recent communication management principles, but they also get the chance to put their knowledge to use in real-world situations through internships and projects.
The curriculum at MICA is sought to educate students about building professions in the fields of marketing, advertising, public relations, media, and entertainment. Students learn about strategic planning, research, creative creation, and execution, among other facets of communication management.
MICA also provides a variety of elective courses that allow students to specialise in areas of interest. Students, for example, can enrol in courses in digital marketing, brand management, integrated marketing communication, and social media marketing.
Our Take:
Overall, the academia at MICA is geared to equip students for success in the communication management business. The institute has a demanding curriculum, experienced professors, and a diverse student body.
The institute has a good male-to-female ratio of 51:49, which is quite good compared to most universities.
The institute recognises the relevance of both theoretical and practical learning.
A small batch size is beneficial to students. It enables a more personalised learning experience as well as more possibilities for students to communicate with their faculties and peers. This can result in improved academic achievements and a more welcoming learning atmosphere.
The college also prioritises more interaction between students and professors.
MICA's International Students Exchange programme allows students to immerse themselves in various teaching approaches used at international universities. Students at MICA frequently challenge the traditional thinking observed in numerous worldwide educational institutions, resulting in extraordinary and unique accomplishments. This level of performance is fostered by MICA's diverse student body and great faculty, who work together to create an exciting academic environment.
MICA takes pride in developing infrastructure that is typically well-maintained and appropriate for student needs. Let us see how:
Classrooms: The classrooms are big and well-equipped with current technology, and the batch sizes range from small to moderate. They are also well-lit and ventilated.
Internet Connectivity: The campus internet connection is fast and dependable. Students get internet access in their classrooms, hostel, and other common places.
Library: The library contains a significant collection of communication management publications and other resources. Students can also utilise the library's laptops and workstations to access online resources.
Commute within Campus Facilities: The campus is small and simple to navigate. Students can easily navigate campus by foot or bicycle.
Hostel Facilities: The hostel services for both boys and girls are pleasant and well-kept. Common rooms, laundry facilities, and dining halls are among the services provided by the hostels.
We feel that the infrastructure at MICA is adequate for the demands of students. MICA is committed to providing students with the resources and facilities they need to succeed by using the best infrastructure available. They are devoted to providing students with chances to socialise and network with one another by fostering a welcoming and supportive atmosphere for students. Throughout the year, MICA also offers a range of cultural events, including Garba, Navratri, and Diwali festivities.
According to our assessment of MICA Ahmedabad's hostel culture, the rooms are nice and clean, and they are pleasant. However, it is the unique cultures and customs that differentiate the hostels. Every hostel has its own traditions and customs. The hostel madness at MICA Ahmedabad is one of the best memories that students will have after graduating. It is a period in which students learn to live together, encourage one another, and form lifelong friendships
MICA professes to not only teach and educate students in the field of management but also to put them into practice. MICA has been supplying the industry with exceptional managers in the fields of Marketing, Media, and Advertising since its founding in 1991, which is a tribute to the high standards, variety of the student pool, and adaptability of the MICA curriculum.
MICA Ahmedabad Placements 2021-23 have been successfully ended by the college. More than 70 companies took part in the season's placement drive, which broke new records with a 6% increase in average CTC and an 11% increase in median CTC. The highest salary package at MICA Ahmedabad was INR 36 LPA, with the median salary package being INR 19 LPA.
Here is a quick overview of the placement statistics of MICA in a tabular form:
Particulars |
Details |
---|---|
Placement Rate |
100% |
Students Appeared |
173 |
Companies Participated |
70+ |
Highest CTC (LPA) |
INR 36,00,000 |
Average CTC (LPA) |
INR 20,09,208 |
Median CTC (LPA) |
INR 19,00,000 |
Median CTC Increased |
11.11% |
Several well-known firms took part in the MICA Ahmedabad MBA Placements and offered several offers to candidates. The top 2023 MICA Ahmedabad Placements Recruiters are listed in the table below.
MICA Ahmedabad Placements Top Recruiters 2023 |
||
---|---|---|
Amazon |
Citi |
Gartner |
Flipkart |
Digit |
Emami |
|
I-Pac |
Infoedge |
ICICI Bank |
Media.net |
ITC |
Kotak |
Affinity |
Dalmia Bharat |
Royal Enfield |
L'OREAL |
TATA AIA |
Relaxo |
Reliance |
Schindler |
Deloitte |
Cognizant |
Firstcry |
We believe MICA's internship placement success reflects the institute's dedication to its students. MICA connects students with companies and provides them with the resources and experiences they need to thrive. However, MICA's placement success is not assured. To achieve this, students must put in the necessary time and effort. They must engage in extracurricular activities, network with alumni, and continue to grow their skills and expertise.
MICA has a strong sector-wise placement overview. In the 2023 placement season, the top sectors for MICA graduates were:
Top Sectors | No. of Offers | Highest CTC | Average CTC |
---|---|---|---|
FMCG |
30 |
INR 33 LPA | INR 22.81 LPA |
IT/ITeS |
31 |
INR 34.66 LPA | INR 19.51 LPA |
FMCD |
17 |
INR 27 LPA | INR 21 LPA |
Media and Advertising | 25 | INR 21.31 LPA | INR 16.36 LPA |
Analytics, BFSI & Consulting | 39 | INR 36 LPA | INR 23.04 LPA |
Offers | 31 | INR 28 LPA | INR 17.54 LPA |
The student body at MICA Ahmedabad is varied. Students at the institute come from all throughout India as well as other countries around the world. Gender, caste, religion, and socioeconomic background are all represented within the student body. With almost 90% of students belonging from outside the state against 10% of students belonging within the state, we can imagine the diversity that the MICA campus houses.
MICA achieved a new record for gender diversity last year, with over 90% of students in the Fellow course in Management (FPM), nearly 70% in the Crafting Creative Communications (CCC) course, and 55% in the flagship Post Graduate Programme (PGP) being females. The 2022 PGP batch has 119 female students and 97 male students, compared to 103 female students and 113 male students in the 2021 batch. In 2023, MICA admitted 186 male students against a whooping 207 number of female students for their PG courses.
Gender |
Number of Students |
---|---|
Male |
47% |
Female |
53% |
Demographics |
Number of Students |
---|---|
With-in State |
10% |
Outside State |
90% |
Our Take:
MICA Ahmedabad is a wonderful pick, according to our reviews, if you are seeking for an institute that emphasises diversity and inclusiveness. MICA Ahmedabad, with its varied student body, can assist you in developing the skills and knowledge required to flourish in a globalised society. When compared to comparable institutes, the gender demographics of students demonstrate that the institute is making progress in closing the gender gap in PG admissions. In the future, the institute can do wonders to continue to take initiatives to recruit more female students.
MICA is a Fulbright Affiliate Institute as well as a Chartered Institute of Marketing (UK) authorised and certified partner. MICA is a member of the Association of Asia Pacific Business Schools (AAPBS) and the Association of South Asian Management Development Institutions (AMDISA).
MICA has collaborations with Nanyang Technology University, Escem School of Business and Management, Zurich University of Applied Sciences, University of New Mexico, University of Southern Denmark, Queensland University of Technology, Bangkok University, and Bonn-Rhein-Sieg University of Applied Sciences, among others. These partnerships are centred on academic exchange, student exchange, and cooperative research.
MICA Ahmedabad has an excellent faculty. Furthermore, the institution recruits top-tier faculty members who are seasoned professionals with a thorough grasp of the management business. They are also enthusiastic about educating and assisting students in their academic endeavours.
However, according to reports, several students have indicated a desire for greater staff diversity. Others have expressed a desire for additional faculty members to be actively involved in research.
MICA Institute has a solid academic reputation, and its graduates are in great demand among companies. This is a result of the professors and staff's hard work and devotion, especially the administration.
However, the management has been criticised on occasion for being insensitive to student concerns and uncompromising. Some students have also criticised the administration for being disconnected from the student body's needs.
MICA is centrally located in Ahmedabad, Gujarat. Being the fifth-largest city and 17th-largest metropolitan area of India, MICA’s location offers a vibrant commercial, industrial and cultural centre. We believe that MICA's location offers several advantages to its students:
Ahmedabad is located in western India's semi-arid zone. In February, the temperature ranges from 24 to 28 degrees Celsius, with lows ranging from 10 to 14 degrees Celsius.
Our Take:
It should be noted that Ahmedabad is a vast and busy city. For some students, this can seem intimidating. It is also important to understand the cultural variations between Ahmedabad and the rest of India and the world. However, we feel that the benefits of MICA's Ahmedabad location exceed the minor drawbacks. If you want to get a well-rounded education in a dynamic and cheap city, MICA Ahmedabad is a fantastic option!
MICA's expectation vs. reality is a piece of cake provided you have read the aforementioned assessments on a number of factors. The institute has a solid academic reputation, and its graduates are in great demand by companies. The institute is always striving to provide students with a high-quality education and an improving NIRF ranking is a commendable proof of that. MICA's cutting-edge facilities also aid in students' learning and growth. It also allows students to obtain real-world experience through numerous projects and practical learning experiences. A robust alumni network also assists students in connecting with possible companies.
We believe, however, that every college or university may constantly improve. According to reports, several students believe MICA's curriculum is not as rigorous as they expected. Others have complained that the institute's facilities aren't as well-kept as they should be. Furthermore, MICA can develop new courses and admit a larger number of students to existing courses!
We would also like to add that MICA Ahmedabad is not just boasting all the time like other institutes in the race. The institute is actually delivering on its promises. This is evident in the strong reputation that MICA Ahmedabad has among employers and the high placement rates of its graduates.
Yay! |
Nay! |
---|---|
Welcoming and inclusive institution |
Short batch of students are admitted |
Diverse learning experience |
Few course offerings |
Preparing students to work in a globalized world |
Small campus |
Good NIRF rankings in the Management category |
Irregular maintenance of the institute's facilities |
Gender equality |
The administration is less responsive and transparent |
Robust alumni network |
Less diverse faculty |
Less boastful |
- |
100% placement records |
- |
Metropolis location |
- |
Student exchange programmes |
- |
Collaborations with foreign universities and colleges |
- |
Overall: I joined MICA for PGDM because they offer the best placement. The course fee was on the higher side and it costed me around Rs 21 lakh in total for PGDM. I qualified GMAT to get admission to PGDM at MICA Ahmedabad.
Placement: In 2022 and 2023, MICA achieved a 100% placement record! In 2023, the highest package was Rs 36 LPA while the average package was Rs 20.09 LPA. I also got a job offer with a package of Rs 19 LPA.
Infrastructure: MICA infrastructure is modern and well-maintained. Students can use facilities like a library, a digital library, a Football ground, a Cricket ground, a running track, a cafeteria, a conference hall, a seminar hall, etc.
Faculty: There were a total of 31 core faculty members in MICA Ahmedabad. Our teachers were highly qualified and their teaching methodology was very unique. I was able to understand the toughest of the subjects with ease, thanks to my teachers. My favourite teacher was RM Simha sir.
Hostel: MICA has a total of six hostels and these are Ashoka, Gulmohar, Palaash, Parijat, Chinar, and Silver Oak. The hostel fees of this institute was Rs 1,78,000 per year for men and women.
Overall: MICA's PGDM course is really good. The course fee is a bit on the higher side but it was worth it. My course fee was Rs 10,00,000 annually. I also had to take the MICAT exam.
Infrastructure: The campus life at the college was really memorable. There were a number of cultural events throughout the year to keep us engaged and entertained. The campus has all kinds of facilities required for an MBA college.
Faculty: Our teachers were well-experienced in the industry. They taught us every aspect of management to make us well-versed in the professional world. It really helped me in my first job.
Hostel: PGDM is a residential programme at MICA. So, students get hostel accommodation. paid Rs 1,75,000 as yearly hostel fee. The hostel rooms were very neat and clean. The atmosphere was also very good.
Overall: Experience of mine in this college was good.I've got some good friends some well.Qualified teachers who motivated us and helped us in each and every step
Placement: If I talk about placement facility given by this institute.I can say that it is very average.Not all the student got placed , only thirty to forty percent of the student got placed every year , which is very bad
Infrastructure: If I talk about infrastruc7ture of our institute I can say that buildings were creatively made.It was restricted for outsiders to enter into the institute and yes playing area and libraries and cultural activities area over there
Faculty: Best part of this institute is that faculties who are working here are really well qualified.Well knowledgeable and headstudents and motivate students eating each and every step of their college life
Hostel: Best part of hostel is that Clealiness This is maintained by staff.Staff is really good food.Served here was of nice quality.It was restricted to outsiders to enter into the hostel area
Overall: My overall experience in this college is really great I must say that I'm spending my golden time here and I grabbed a lot of knowledge in this college I got true friends as well
Placement: Placement facilities here is really good I must say that because top companies come here to take students from our college and also our college provides us interview training before going for the interview
Infrastructure: If I talk about infrastructure of this college so it's is just amazing it's look like my dream college infrastructure because it's so good and beautiful
Faculty: Faculties of this college are very supportive and helpful they always be ready to help students and nature of them is really good they treat students like a family member
Hostel: Hostel of this college is really good here I feel like it's my own home environment is really great and friends who live with me here are just amazing and food is so tasty here
Overall: First of all this college have the best faculties and the best campus of all time in vapi.This college got a nice big canteen and some great hygiene is maintained. Best affordable college in VAPI. A must recommendable college, go for it.
Placement: After doing my course, i got the best placement from this college. They invite some big companies for placements of our childrens. They do think about students and their future.
Infrastructure: The campus is built in nice area and they have the best eco friendly area. They got the best sitting facilities and yeah the facilities are great here. You will love it.
Faculty: The professors here are the best. They all are seniors with great experience and great teaching ideas. You'll never get bored of them. Definitely best favulties.
Hostel: They got the best hostel in vapi, the food of the mess is great tooo. The hygiene maintained in hostel is best too. I would recommended to stay in hostel rather than pvt house.
Overall: The college offers a variety of specialisations like Advertising and Brand management, Media, Analytics. The placements are quite good and it gives you a good ROI overall. Campus life is amazing with a plethora of cultural and academic societies.
Placement: The placements are quite good. It gives you a good ROI. Brands across industries prefer Micans for their creativity and uniqueness. The placement report is never inflated unlike several other b schools.
Infrastructure: The campus is lush and green with peacocks, squirrels, monkeys and two in house beagles. There are no stringent hostel rules or curfew timings. The classrooms are best in class and have all the necessities.
Faculty: The faculty is extremely experienced and have a mix of both, academicians and industry expertise. The pedagogy and curriculum is extremely well crafted.
Hostel: The hostels are pretty chill. The warden is mostly never intruding in hostel matters. There are no curfew timings. There are co-ed hostels as well. Mess food is amazing and the mess committee is student run.
Overall: It Was A Great college, my best memories of life includes the memory of this college, And many great teachers are there who explained all topic in a great way i still remember those topic and can write about them any where without hesitation, and also many activist are held there like sports, cricket, football, basketball many more
Dear Student,
Yes, there will be exam centres for MICAT, and candidates who register for the exam before the stipulated deadline will be issued the MICAT admit card. The hall ticket must be carried to the exam centre in order for a candidate to appear for the exam. The exam centre is allotted to candidates based on their preferences for the exam city as provided during the MICAT registration process. There are a total of 50 Indian cities where the MICAT exam is conducted across different exam centres. Aspirants must choose their exam city preferences carefully since there is no provision to change the test centre after the MICAT hall ticket has been issued. Candidates can choose the preferred city to appear for the exam at the time of filling out the MICAT application form.
Dear Purvanshu Trikha,
Yes, MICA Ahmedabad provides a Fellow Programme in Digital Marketing. For admission to FP in Digital Marketing, candidates must have a UGC/AIU/AICTE approved Post Graduate/Master’s Degree/equivalent qualification with at least 55% marks or equivalent grade in the field of management/communications/humanities/ or social science. MICA Ahmedabad selects students on the basis of an entrance exam followed by a personal interview. In addition, the institute also offers a 6.5-month online advanced certificate programme in digital marketing & communication.