Apeejay Institute of Mass Communication (AIMC) was established in 2003 and is located in the Institutional Area of New Delhi. The college was set up to fulfil the growing demands of students interested in careers in broadcast journalism, advertising, PR/corporate communication, event management, social media, Bollywood, etc. The college is also promoting the necessary skills in news anchoring, electronic cinematography, video editing, etc. Apeejay Institute of Mass Communication has won many awards & honours for its excellence in student advancement, teaching methods, cutting-edge curriculum, and faculty. AIMC also achieved a position in the top 10 mass communication colleges in India.
Apeejay Institute of Mass Communication mainly offers 1-year diploma courses in different specializations such as Television and Radio Journalism/Production, Advertising and Marketing Communication and so on. The college primarily gives emphasis on providing high-quality education to the regional aspirants in general and also to the poor rural populations in particular. Those undergraduates who successfully complete their one-year PG diploma from the college have the option to join the media industry in such areas as TV channels, advertising agencies, digital firms, event companies, etc.
The candidates who are interested to take admission in the PG diploma course of AIMC should have good marks in graduation. The selection will be based on the performance in the personal interview or score in the entrance examination.
Apeejay Institute of Mass Communication placement cell achieves excellent placement results year after year across reputed media companies. The institute has training and career development cells to decide on the right job for the students. Through the efforts of both cells, large numbers of companies visited AIMC.
The infrastructure of the Apeejay Institute of Mass Communication is beautifully designed. The campus has all the basic amenities that are required for mass communication students. The metro station is closest to the campus of the AIMC. The college provides a separate hostel for girls and boys.
The highest compensation package offered to graduates from the institute is Rs 5 LPA, with an average salary package of Rs 2.8 LPA. The deadline for AIMC admission applications was June 21, 2022.
The admission process of this college is very simple. The details about the admission process are available on its website. Apeejay Institute of Mass Communication admission process for the academic year 2023–2024 is currently open. Both online and offline options are available for the application procedure. An entrance exam is required for admission to postgraduate diploma programmes at the institution. AIMC direct admissions are available to those who graduated with a minimum cumulative grade point average of 60%.
Admission to the two-year, full-time, AICTE-approved PGDM in Mass Communication programme is granted based on the applicant's overall achievement in the bachelor's degree, entrance exam, group discussion, and personal interview.
The course, eligibility, and accepted entrance examinations for AIMC are listed in the table below:
Course | Eligibility criteria | Selection criteria |
PGDM | a bachelor's degree from an accredited institution with a minimum overall grade point average of 50%
| CAT, XAT, MAT, ATMA , CMAT, GMAT |
PG Diploma | a bachelor's degree from an accredited institution (with a minimum aggregate of 60 per cent for direct admission)
| Apeejay Entrance Test/ Interview (for candidates below 60%) |
The institute includes a placement department. The AIMC placement cell assists students with all aspects of placement. For new hires, the institution offers 100% placement and competitive packages. The institution has consistently kept up its year-to-year placement records by putting its students at top-tier businesses. Depending on their abilities, students typically receive packages in the range of Rs 2-4 LPA.
Some of the AIMC placement top recruiters are
Library: The institute has a well-stocked library with a substantial selection of reading materials in both printed and digital forms.
Studios: The radio studio and television studio are both fully modernised studios.
Classrooms and labs: These include cutting-edge facilities including advertising labs, editing suites, air-conditioned classrooms, conference rooms, press rooms, and computer centres, among others.
There is a hostel facility with separate quarters for male and female students.
Others: For meetings, seminars, and other events, the institute features a sizable amphitheatre and auditorium.
The Institute provides various specializations in the PG diploma that they offer. The institute also offers PDGM course. The fees, duration, and eligibility criteria for each vary. The following table holds the information regarding all theAIMC Courses.
Course | Specialization | Duration |
PGDM in Mass Communication |
| 2 years |
PG Diploma |
| 1-year |