Digital journalism is the professional practice of reporting and publishing news stories exclusively online. Digital journalists cover events live, often breaking news in real-time. Digital journalism, sometimes referred to as online or netizen journalism, is a modern kind of journalism in which editorial content is disseminated online rather than through print or broadcast media. Scholars disagree on what exactly qualifies as digital journalism, but news and features about current events are the primary result of journalism, and they are distributed via digital media technology either exclusively or along with other media in the form of text, audio, video, or interactive forms like news games or storytelling stories. Candidates who want to start their careers in digital journalism often pursue a BA in Digital Journalism.
The BA in Digital Journalism is a three-year undergraduate programme that is primarily pursued by students who have completed their 10+2 with an aggregate score of at least 50% (depending on the institution) in any stream (Science, Commerce, or Arts). The programme not only teaches students specific skills that will improve their knowledge but also prepares them for job ready upon completion of the course. Admission to the Digital Journalism programme is primarily based on merit, but some universities accept entrance exams such as CUET. The course fee for Digital Journalism can vary somewhere between INR 1.50 - 2 LPA.
Upon completing BA Digital Journalism job-ready assured programs, candidates can seamlessly transition into the media and entertainment sector. They can take on roles as digital marketing executives, digital media managers, digital media executives, web developers, content writers, digital media strategists, digital social media analysts, etc with an average annual salary between INR 9 lakh and INR 12 lakh.
The following are some of the major BA in Digital Journalism course highlights.
Course Level | Undergraduate |
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Full-Form | Bachelor of Science in Digital Journalism |
Duration | 3 years |
Examination type | Semester |
Eligibility Criteria | 10+2 with at least 50% marks in the qualifying exam |
Admission Process | Merit-based as well as through entrance exams |
Course Fee | INR 1.50 - INR 2 LPA |
Average Salary | INR 9 - INR 12 LPA |
Job Positions | Digital marketing executive, digital media manager, digital media executive, web developer, content writer, digital media strategist, digital social media analyst, etc. |
Top Recruiting Companies | Outlook Group, Times Internet, Colorbar, Avds, NDTV, Network 18 and many more |
With a Bachelor of Arts (BA) in Digital Journalism, students can get prepared for careers in the dynamic and fast-paced media and communication industries. The foundations of journalism, including news reporting and writing, are taught to students in the course. This course enables them to learn about how to use technology to produce digital, broadcast, and print content. A wider range of mass communication topics, such as media management, public relations, and advertising, are also covered in the programme.
Other reasons for considering a BA in Digital Journalism include:
Online BA in Digital Journalism course can be pursued at Penn State University which provides an online programme to the candidates who opt for distance or online learning programmes. The course duration of an online BA in Digital Journalism is 48 months.
An online BA in Digital Journalism course prepares students to report and publish news stories for online audiences. Students learn how to conduct research, write, edit, and publish news in a variety of formats, such as text, images, videos, and interactive elements. The course also discusses social networking, blogging, media distribution, and device optimisation.
The various BA in Digital Journalism course options are listed below:
To be accepted into a BA in Digital Journalism course, students must meet the following eligibility criteria.
Note: The eligibility criteria may differ depending on the college. Therefore, applicants are asked to go over the specifications provided by the college they are interested in.
Digital journalism blends traditional journalistic skills with technological expertise. Some skills necessary for digital journalism include:
Other skills required for digital journalism include interviewing, communication, attention to detail, and persistence.
BA in Digital Journalism admission is primarily based on merit, but some universities accept entrance exams such as CUET. Thus, the admissions process varies by university or college.
The following are the admission process for BA in Digital Journalism in India:
The admission process for BA in Digital Journalism varies by college, but the general steps are as follows:
Step 1: Submit your online application for the BA in Digital Journalism.
Step 2: Pay the registration fee and any additional fees that may apply if admission is granted on the basis of merit. Candidates for entrance-based BA in Digital Journalism admissions must take and pass a test.
Step 3: Candidates who have been shortlisted will be invited to the subsequent rounds of the selection process, which could involve one-on-one interviews, focus groups, or counselling.
Step 4: To be admitted to the BA in Digital Journalism programme, candidates must finish all previous steps and submit every necessary document and fee.
The majority of colleges and universities use merit to determine who gets into their BA in Digital Journalism programmes. A written 10+2 exam, a series of in-person interviews, and/or the results of a pertinent qualifying exam will determine which candidates are accepted into the BA in Digital Journalism programme. In these situations, the selection of candidates usually takes into account both their academic records and their performance on a prior relevant exam.
BA in Digital Journalism course fees range from INR 1.50 to 2 LPA. Course fees for BA in Digital Journalism may vary between colleges. Because of its infrastructure and facilities, a government-funded institute charges lower fees than a private institute.
A BA in Digital Journalism's course offerings vary depending on the college or university, but the following list includes some of the most common subjects and syllabi.
Broadcast journalism: Covers the principles and practices of broadcast journalism, including writing and producing news segments, using technology to enhance broadcasts, and different formats used in television and radio news.
New media: Includes subjects related to communication, content management, design, and digital marketing.
Environment journalism: Introduces students to the laws and ethics that apply to journalism in any society.
Media and mass media: Covers topics such as the definition of media, its functions, its role in democracy, the functioning of news agencies, and the classification of news media.
Digital media: This may include online and digital research methods, particularly big data analytics, and the application of digital media in various media practices.
Given that a BA in Digital Journalism is a relatively new specialisation, only a few colleges in India offer it. Here's a list of the top colleges for this course.
College Name | Location | Scholarship Offered | Eligibility Criteria | Admission Process | Course Fee |
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Zee Himgiri (Jigyasa University- Dehradun - Uttarakhand) | Dehradun, Uttrakhand | No Scholarship Offered | Any Stream Student with a minimum of 50% marks in class 12th from any recognised board | Direct Admission | INR 2 LPA |
There are numerous career options available in India for those who choose to pursue a career in digital journalism, including public relations, digital media, traditional reporting, and more. Digital journalism is a dynamic and ever-evolving field with lots of new opportunities presented by the digital landscape. Because of its significant impact on democracy and society, journalism is regarded as a promising career in India. The pay for a career in digital journalism in India can be very lucrative, and it can increase with experience.
Top job profiles following a BA in Digital Journalism include:
Job Profile | Description |
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Digital marketing executive | The planning and execution of a business's entire online marketing strategy is done by a digital marketing executive. This includes lead generation, brand building, conversion, social media outreach, search engine optimisation, newsletters, and direct campaigns. |
Digital media manager | For a business or agency, a digital media manager is in charge of organising, carrying out, and overseeing digital media campaigns across numerous platforms. This includes the Creation of content; producing and sharing content on social media and a company's website, Campaign oversight; managing advertising campaigns, maximising return on investment, maximising media spend, and assessing campaign performance, Brand coherence; maintaining uniformity of brand across channels, other responsibilities such as creating and maintaining social media accounts, overseeing social media and paid search campaigns, evaluating SEO setups, keeping an eye on analytics, controlling the digital budget, and cultivating vendor partnerships |
Digital media executive | Digital media executives help with the planning and creation of successful sponsored campaigns for SEM and social media. Determine patterns and insights, then use the information to optimise expenditure and output. |
Web developer | The job of a web developer is to design websites. Many web developers are also in charge of the website's functionality and performance, even though their main responsibility is to make sure the site is aesthetically pleasing and simple to use. |
Content writer | A content writer is a specialist who creates interesting and educational content to assist brands in showcasing their goods. |
Digital media strategist | A digital media strategist creates marketing plans for social media, ads, and brand awareness for a business's online presence. They might also work on long-term development plans, like creating advertising campaigns or new product launches. |
Digital social media analyst | To assist businesses in making marketing decisions, a social media analyst gathers and evaluates data from a variety of social media platforms. The position entails enhancing a company's online presence, staying current with digital trends, and possessing a thorough understanding of social media platforms. |
Reporter | Reporters are in charge of obtaining data, holding interviews, and composing articles for print. They might discuss anything from business to politics to crime to entertainment to sports to politics. |
Editor | To guarantee accuracy, coherence, and clarity, editors proofread and edit written content. In addition, they might be in charge of staff and freelance writer management as well as planning and organising publication layouts. |
Some of the top recruiters for BA in Digital Journalism are:
Following the completion of digital journalism courses, candidates can choose from a wide range of career options. Those candidates who want to work as editors for news organisations, anchors, or agencies will find that taking journalism courses is very beneficial. However, there are numerous ways for a digital journalism graduate to pursue a secure career path across a range of industries and job roles. The following are a few job opportunities in India for a recent digital journalism graduate:
Candidates who complete the BA in Digital Journalism Job Ready course can expect to earn between INR 9 L and INR 12 LPA on average. However, the average CTC varies depending on the job role and company. The following are some average CTCs for BA in Digital Journalism Job Ready positions.
Job Profile | Average CTC |
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Digital marketing executive | INR 3-5 LPA |
Digital media manager | INR 9-12 LPA |
Digital media executive | INR 4-6 LPA |
Web developer | INR 1-4 LPA |
Content writer | INR 3-7 LPA |
Digital media strategist | INR 10-12 LPA |
Digital social media analyst | INR 1.5-7 LPA |
Reporter | INR 2-10 LPA |
Editor | INR 3-5 LPA |
Note: The salaries mentioned above are subject to change.
BA in Digital Journalism offers numerous career and job opportunities. It has recently become one of the fastest-growing fields, on par with, if not faster than, the technology industry. Some of the BA in Digital Journalism courses are listed below.
For many reasons, digital journalism will be the media of the future. Most significantly, compared to traditional journalism, it offers a far more interactive experience. By contributing their thoughts to stories, readers can take an active part in the news-gathering process.
Yes, some colleges offer scholarships for BA in Digital Journalism. Meritorious students are given a 95% scholarship on tuition fees for all Bachelor programmes, with a total tuition fee of INR 10000 per year. On a case-by-case basis, additional scholarships are available for truly deserving students based on merit and cumulative means.
The course fee for Digital Journalism can vary somewhere between INR 1.50 - 2 LPA.
Digital journalism is an exciting and dynamic field that necessitates continuous learning and adaptation. Journalists who master these skills will be well-prepared to thrive in the digital age and provide their audiences with informative, engaging, and reliable content.
Studying digital journalism is neither easy nor difficult; it depends on how well the subject matches your interests and abilities. It takes an interest in storytelling, a dedication to ethical reporting, and a willingness to constantly adapt to the changing media setting.
After completing the BA in Digital Journalism, candidates can expect to earn between INR 9-12 LPA. However, the starting salary can range from INR 2 LPA to 5 LPA.
The admission process for BA in Digital Journalism varies by college; however, some universities, such as CUET, require an entrance exam for admission. Some universities, however, admit students based on their merit.
The BA in Digital Journalism is a three-year undergraduate course programme.
Aspirants can pursue a course in Digital Journalism immediately following their Class 12 or even specialise in this field at the graduate level.
Students with a degree in digital journalism are prepared for a variety of job opportunities that allow them to make a living by using their creativity. Digital journalism specialisations can take advantage of open jobs in a variety of industries by developing skills in visual communication, writing, editing, and design.