BA Visual Communication

What is Bachelor of Arts (BA) in Visual Communications course all about, what is the duration of the course, who all can pursue this course, what is the eligibility criteria and admission process for BA in Visual Communications course might be the first and foremost question that will strike in the mind of all the candidates who wish to pursue this course from any recognized institute. Well, BA in Visual Communications is a 3-year Undergraduate course (UG) that may be pursued by the candidates who have qualified the 10+2 level of education from a recognized educational Board. 

Essentially, Bachelor of Arts (BA) in Visual Communications course is about the transmission of information to key audiences through various sources such as websites, television, visual media, print publishing etc. By pursuing this course, students can learn about various design fundamentals, digital media design, technical communication, drawing techniques, visual literacy, design history, 3-D design, web design, color management etc. Additionally, through this course, students can also get their hands-on studio experiences; portfolio development etc.

BA in Visual Communications course is sub-divided into 6 semesters, of 6 months each and in order to take admission into this course, candidates will have to appear for entrance exams and on the basis of their performance in a relevant entrance test, often followed by a round of interview they will get admission. The average fee charged for pursuing the course in India ranges between INR 30K and 3 Lacs, varying across institutes.

To know more details about what is the exact eligibility criteria, admission process, career prospects and job profiles read the information provided below.

Why Study BA in Visual Communication?

BA in Visual Communication Course highlights the role of visual media in modern-day communication and how it is operated and how a professional can contribute to it

Bachelor of Arts (BA) in Visual Communication course imparts knowledge on how to effectively present an advertisement for different products.

Through the Bachelor of Arts (BA) in Visual Communication, candidates come to know about the different skills that visual communication jobs require. For example, if a visual material is made with high aesthetic sense, it creates enjoyment. With this course, candidates will learn about how to be artistic in creating a visual product.

BA in Visual Communication Course provides knowledge on how to be simple in creation. Elaborately speaking, if a product is made in a simple manner, it would be more accessible and presentable to the viewers. The course focuses on it.

After pursuing the BA Visual Communication course, candidates can start their careers as Production Assistants, Graphic Artist, Media Marketing Managers, Digital Photographer, Instructional Designer, etc.

BA Visual Communication job opportunities are good in number. A BA Visual Communication Graduate can begin his/her professional journey in different domains like Advertising Agencies, Advertisement Firms, Photojournalism, Print and Production Houses, Publishing Houses, Media Houses, etc.

If anyone does not want to work after pursuing the Bachelor of Arts (BA) in Visual Communication course, then they enroll in advanced research in the Visual Communication programme to gain more knowledge in the field.

A few details on the BA in Visual Communication are provided below:

For taking admission into the Bachelor of Arts (BA) in Visual Communication course, candidates will have to meet the following eligibility criteria as listed below:

• Firstly, candidates will have to complete their 10+2 education from a recognized educational Board.

• A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level is required.

As eligibility, The cutoff marks are necessary for admission to the BA in Visual communication course in colleges where admission depends on the entrance exam scores.

BA in Visual Communication Admission Process

• To pursue BA Visual Communication course, candidates will have to go through a complete admission process. Though, different institutes follow different admission procedures. However, mostly institutes and colleges offer admission to candidates on the basis of the qualifying entrance exam conducted by various institutes. Also, apart from the entrance exam, most of universities also conduct Personal Interview rounds in order to shortlist the candidates.

• To participate in the Personal Interview round, the candidate’s General Aptitude for the course will be examined and a merit list will be issued by each institute, declaring the names of all the selected candidates.

• Direct admission is also provided by a few institutes which will be based on their score at the 10+2 level and other specified criteria.

Merit-Based Admission Process

Step by step guide for the merit-based admission process is described below:

• Candidates visit the college and collect the application form
• The application form is then filled up with the required details
• The application form along with the fees is to be submitted within the deadline. The fees need to be deposited through the draft or as instructed by the specific college.
• On a specific date, the colleges publish the merit list. If shortlisted candidates report to the college on the scheduled date for admission

Entrance-Based Admission Process

• Colleges release the notification declaring the commencement of the registration and the deadline
• The candidates fill up the registration form with the required details like valid contact details, name, etc., and then submit it online/offline as suggested by the college
• Then on the scheduled date, candidates appear for the exam
• The results come out and the successful candidates are called for the interview/PI session
• Based on the performance and entrance exam score, the admissions are offered

Entrance Exams Accepted

There are various university level entrance exams by taking which candidates can pursue Bachelor of Arts (BA) in Visual Communication course. Some of the major entrance exams which candidates must take to pursue (BA) in Visual Communication are:

• DU (Delhi University) BA Entrance Exam

• JMI (Jamia Millia Islamia) BA Entrance Test

• JNU (Jawaharlal Nehru University) BA Entrance Exam

• University of Kerala BA Entrance Test

• BHU (Banaras Hindu University) BA Entrance Exam

• Stephen’s College BA Entrance Exam

The following are the top 10 BA Visual Communication colleges in India:

In order to have a better idea about what exactly one should prepare for opting Bachelor of Arts (BA) in Visual Communication course, let us take a look at some of the important subjects that one must study. 

Semester-Wise Syllabus of BA in Visual Communication Course:

BA in Visual Communication Distance Education

BA Visual Communication Distance Education is a 3-year undergraduate course that is offered in the arts stream of Visual Communication. Candidates can opt for this course after their 12th. The distance learning programme of the Bachelor of Arts (BA) in Visual Communication is suitable for those who are unable to reach the institute or attend regular classes due to geographical limitations and time constraints. Most universities have the distance learning option and the teaching is offered through an online/distance medium. The candidates learn about how to convey an idea visually. The applications can be done both online/offline. Two important colleges that offers distance learning in BA visual communication are as follows:

• Mahatma Gandhi University, Kottayam
• St. Thomas College, Thrissur

BA in Visual Communication Books

Listed below are some of the important books recommended for the Bachelor of Arts (BA) in Visual Communication:

• Visual Communication by Giorgia Aiello Katy Perry
• Visual Communication Design by Kristen Guthree
• Design Thinking for Visual Communication by Gavin Ambrose
• An Introduction to Visual Communication by Susan B Barnes
• Visual Communication by Bhatia Arun
• Visual Communication by Meera Surya Narayanan

BA in Visual Communication Course Comparison

BA in Visual Communication and BSc in Visual Communication are two popular courses. Though these two courses are offered in the same domain, but there is a difference between them. And the chief difference lies in the course concepts. Here is a course comparison between these two courses-

There are plenty of job opportunities and job prospects that can be pursued by the candidates after completion of their BA In Visual Communication course. Some of the employment areas which opens a wide range of job opportunities have been stated below:

• Film Production

• Advertising Agency

• Advertisement Firms

• Photo Journalism

• Colleges & universities

• Business Designing

• Fashion Magazines

• Publishing Houses

• Print & Production

• Freelancing

• Media Houses

BA in Visual Communication Jobs and Salary

Getting the desired job after pursuing a BA in Visual Communication course can be easy with good networking, on-campus recruitment, the assistance of a college placement cell, etc. However, whatever the means one chooses, the below-mentioned career options are open for the successful completion of the BA Visual Communication Course:

Production Assistants- These professionals are responsible for distributing scripts, printing scripts, coordinating with other members, and ensuring everything runs conveniently.

Graphic Artist- A Graphic Designer’s role is to conceptualize visuals, create images, illustrations, layout, etc. He is the one who creates the visual aspects of magazines, product packaging, websites, etc.

Media Marketing Manager- An array of job roles is performed by the Media Marketing Manager including customer dealings, customer communication, planning and creating new social media strategies, analyzing the social media campaigns and their performance, etc.

Digital Photographer- A Digital Photographer is liable for taking clear and dynamic shots of a particular subject. To perform the job, he communicates with the clients, understands their requirements, and uses technical expertise to meet the target.

Instructional Designer- An Instructional Designer designs some appealing learning activities and course content with the help of time-tested theories, methodologies, and practices.

Business Development Manager- A business development manager helps the organizations to grow by assessing the revenue margins, reviewing the current market, coordinating with sales and marketing teams, etc.

Check out the salary offered for the above-mentioned posts:

BA in Visual Communication Future Scope

BA in Visual Communication course job scopes is good in India.  Being an emerging course, it creates new job opportunities. A candidate with good creative endeavors and business management skills starts their career with a decent salary. So, if a course like BA Visual Communication is pursued, the candidates would excel in the field.

Apart from the jobs mentioned before, one can study further and secure a Master’s degree in visual communication. If anyone like entrepreneurship,  the degree, and knowledge pursued from BA Visual Communication can help them to start that.