A Bachelor of Sports Management degree teaches students management, finance, marketing, and law issues about the sports sector. A Bachelor of Sports Management degree will teach you how to manage the business side of a sports organisation by utilising the most recent trends and technologies. You will gain a wide range of abilities, the most important of which are critical thinking, problem-solving, communication, and attention to detail. These will be useful in any situation. Whether you're negotiating a sponsorship contract for a small event or a multimillion-dollar deal for a player or team you represent, the skills you will learn as part of a Bachelor of Sports Management degree are invaluable.
In short, a Bachelor's degree in Sports Management teaches students leadership, business, operational, and analytical skills in the context of the sports industry. Students learn traditional sports administration techniques and how to use them in professional and amateur sports situations. The future of sports management is projected to be bright in the next years. Between 2020 and 2030, the Bureau of Labor Statistics (BLS) predicts an increase of almost 1 million combined sports and entertainment and management roles and positions. Graduates in both industries also earned greater median yearly salaries than all other careers.
Bachelor of Sports Management is a three-year undergraduate degree programme in business management and administration. All students who have completed their 10+2 education and are at least undergraduates can apply for the programmes provided by various colleges. The programmes are aimed to teach students how to manage sports projects, events, and sports-related corporate organisations. For admission to certain colleges providing the course, they will need to pass entrance exams such as the SMAT.
Bachelor of Sports Management programmes was originally offered as full-time and part-time courses; however, many online courses that have been recognised by the University Grants Commission are now available. These programmes can also be used as distance learning courses by students. The degree will prepare students for a rewarding and exciting career in sports management. They could collaborate with national and international sports agencies, bodies, and other organisations.
Tamil Nadu Physical Education and Sports University, Swarnim Gujarat Sports University, Vivekanand Global University, and MIT University of Meghalaya are the leading colleges in India for Bachelor of Sports Management. The course fees may range between INR 1,000,000 to INR 15,000,000.
Here are the key highlights of the Bachelor Sports Management course:
Course Name | Bachelor of Sports Management |
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Types of Courses |
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Duration |
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Exam Type | Semester based |
Admission Process | Entrance Exam Based/ Merit Based |
Eligibility | A 10+2 degree from a recognised board or university in relevant stream with Physical Education as mandatory subject |
Minimum Aggregate Required for Admissions | 50%-60% |
Average Course Fee | INR 1-15 Lakhs |
Average Salary Offered | INR 2.5-7 Lakhs per annum |
Popular Entrance Exams |
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Employment Areas |
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Popular Job Prospects |
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Students can use a Bachelor of Sports Management degree to build a career in the field of sports. While there is a lot to gain both on personal and professional levels, some of the most important benefits have been outlined below:
The following are some key distinctions between Bachelor of Sports Management and Bachelor of Business Management degrees:
Points of Difference | Bachelor of Business Management (BBM) | Bachelor of Sports Management (BSM) |
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Education Level | Undergraduate | Undergraduate |
What is this degree about? | A business degree, such as a Bachelor of Business Management, teaches you about business economics and management. It normally takes four years to complete and is offered at the majority of major universities. Accounting, economics, entrepreneurship, finance, management, marketing, and international business are some of the most prevalent concentrations in the field. | A Bachelor of Sports Management degree teaches you how to manage or operate sporting events such as baseball games or golf competitions. It usually takes four years to finish and is offered at numerous universities, with some colleges offering it online. Athletic training, sports communications, sports coaching, sports studies, sports marketing, sport sociology, and physical therapy are some of the most frequent concentrations in the discipline. |
Job Opportunities | A Bachelor of Business Management degree can lead to a variety of professional opportunities. Depending on your degree, you may be able to find work in accounting, marketing, management, and other professions. Some students go on to become educators or professors, while others work in fields such as banking, law, or consulting. | Bachelor of Sports Management degrees the same way, with work chances varying greatly based on the department or school where your sports management degree is provided. There are numerous roles available at athletic training institutions where you can work with athletes to recover from an injury or teach them how to play their sport effectively using coaching methods. |
Job Flexibility | Bachelor of Business Management degree is extremely adaptable. Many business majors can get entry-level employment at a corporation. Those who pursue additional education in the subject, such as an MBA, can advance to management or other roles with greater responsibility and salary. | A bachelor of Sports Management degree is also quite adaptable, which means you might work for an athletic training facility, a ticket sales office, or a team's marketing department after graduation. |
Classroom Setting | Bachelor of Business Management degrees is typically taught in a classroom format, with students sitting at tables and looking at professors or teaching assistants. They frequently deliver lectures in large groups, with the professor speaking in front of the class. Some schools may also provide seminars where students can gather around a table and debate various issues with their peers. | Bachelor of Sports Management degrees, like business degrees, are frequently taught in a classroom format. Depending on the type of school you attend, certain courses may be taught online or through videos.
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Hands-on Experience
| Students pursuing a Bachelor of Business Management degree are frequently required to perform an internship or other hands-on experience at a firm or industry. In certain circumstances, students may already be employed in the business industry yet enrol in additional programmes to cover educational gaps. | Bachelor in Sports Management degrees typically require students to complete a final internship or project before graduation, and students frequently work with athletes, coaches, and other professionals in the area during this time. |
Skills | Bachelor of Business Management degree is designed to help students learn and how to work with numbers, money, and marketing. Firm degrees also educate students on how to manage money, run a business, and interact with all types of people. People who pursue this type of degree may also learn how to operate in a team as well as plan and manage tasks. Some students may also learn critical thinking, budgeting, and time management skills. | Bachelor of Sports Management degree can teach you how to organise, lead, and push others to accomplish a common goal. Even if they do not work in sports management after graduation, people who pursue this type of degree often become exceptional leaders. They also improve analytical thinking, bookkeeping, and decision-making abilities. Sports management degrees also teach students how to work with figures, advertise themselves, and manage finances. Students that complete a sports management degree may have many of the same abilities that they utilise in their employment. |
Salary | Bachelor of Business Management graduates can expect to earn an annual starting salary of INR 3.5-5 lakhs. Graduates can earn an average salary of INR 4-8 lakhs per year with experience and the correct skill set. Both of these jobs are popular after earning a business degree. | Bachelor of Sports Management graduates can expect to earn an annual starting salary of INR 2.5-4.5 lakhs. Graduates can make an average salary of INR 4-7 lakhs per year with experience and the correct skill set. Both of these jobs are popular after earning a degree in sports management. |
Job Outlook | According to the Bureau of Labor Statistics, job opportunities for management analysts may expand by 14% between 2020 and 2030. They also forecast a 7% growth in the number of accountant and auditor positions. After earning a business degree, you can pursue either of these careers. | According to the Bureau of Labor Statistics, positions for umpires, referees, and other sports officials may increase by 29% between 2020 and 2030. In addition, they anticipate a 26% increase in coach and scout employment. After earning a degree in sports management, you can pursue one of these careers. |
The eligibility criteria for Bachelor of Sports Management programmes come under the internal decision category for any institution. Hence, they tend to differ for different colleges. Yet some of the basic eligibility criteria are common among all;
The admission process for a Bachelor's degree, such as the Bachelor of Sports Management programme, is both merit-based and based on an entrance examination. Some universities provide direct admission or admission via entrance exams. Students applying for this course must have a 10+2 diploma from a recognised board. Entrance exams are popular venues to check for eligibility for admission to universities. Front examinations are used by colleges to determine student's suitability for admission to this programme. Some of the admission tests for this programme are listed below:
Selection for the Bachelor of Sports Management (BSM) will depend on satisfying the eligibility criteria. There are some BSM offering colleges that offer admission directly on the basis of 12th scores while some college might conduct the entrance examination. Candidates will have to score good scores in the entrance examination in order to get admission. The entrance exam will test the problem solving and time management skills of the candidates. Final selection for admission to all the colleges will be made by the admission committee of the college.
A bachelor's degree in sports management is typically a three-year programme. Certain institutes may offer it on a part-time basis. The course syllabus is divided into six semesters, and it is crucial in that it opens various job opportunities for individuals after completion. The following is the Bachelor of Sports Management syllabus as prescribed by several universities and colleges:
Semester 1 | Semester 2 |
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English I | English II |
Statistics I | Statistics II |
Computer Applications I | Computer Applications II |
Organization and Management in Sports | Contemporary Issues in Sports |
Foundations of Amateur and Prof. Sports | Ethics in Sports |
B. Sessional | B. Sessional |
Language Laboratory | Public Speaking on Assigned Topic |
Computing Lab | Computing Lab |
Semester 3 | Semester 4 |
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Principles of Management | Financial Management I |
Business Communication | Marketing Management I |
Financial Accounting | Human Resource Management I |
Sports Training and Conditioning | Advertising, Public Relations and Sponsorship in Sports |
Leadership Principles in Sports | Sports Facilities Planning and Management |
B. Sessional | B. Sessional |
Managing Sports Events | First Aid and CPR |
Semester 5 | Semester 6 |
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Basics of Sports Medicine & Nutrition | Sports Law and Risk Management |
Sports Marketing | Psychology of Sports |
Managing and Promoting Sports Events | Managing Sports Organization |
Spectator Management | Sports Media and Event Management |
Funding in Sports | Administration of Games & Leisure Plex |
B. Sessional | B. Sessional |
Project | Comprehensive Viva |
Defence of Project |
The following are some of the most well-known and respected universities in India that provide Bachelor of Sports Management programmes to students:
Name of the College/Institute | Location |
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George College | Kolkata |
Maulana Abul Kalam Azad University of Technology | Kolkata |
Nagindas Khandwala College | Mumbai |
National Academy of Sports Management - NASM | Noida |
National Academy of Sports Management - NASM | Jaipur |
National Academy of Sports Management - NASM | Mumbai |
National Academy of Sports Management - NASM | Gujrat |
St. Joseph's College (Autonomous) | Kozhikode |
St. Thomas College | Kottayam |
Syamaprasad Institute of Technology and Management - SITM | Kolkata |
International Institute of Sports Management (IISM) | Mumbai |
Ironwood Sports Management Global Academy | Mumbai |
Some world-class colleges where students and aspirants can study a Bachelor of Sports Management course or other comparable or related courses abroad are as follows:
Name of the University/College | Location |
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Lindenwood University | United States |
Belmont Abbey College | United States |
Carroll University | United States |
Graceland University | United States |
Hartpury University | United Kingdom |
Leeds Beckett University | United Kingdom |
St Mary’s University Twickenham | United Kingdom |
University of Westminster | United Kingdom |
University of Stirling | United Kingdom |
University of Derby | United Kingdom |
Trinity Western University | Canada |
AKAD University | Germany |
bib International College | Germany |
EBC Hochschule - University of Applied Sciences | Germany |
Edith Cowan University | Australia |
Kendall College | Australia |
AMOS Sport Business School | Spain |
EU Business School | Spain |
ISDE Law Business School | Spain |
GBSB Global Business School | Spain |
A Bachelor of Sports Management degree course fee in India, like any other Bachelor's degree, varies depending on a variety of criteria, including the type of university (public or private), the duration of the programme, location, course content, ranking, reputation/goodwill, and more. The table below depicts the estimated average course fees for Bachelor of Sports Management programmes at five of India's most prestigious universities:
Name of the College/Institute | Average Course Fees (in INR) |
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George College | 30,000 per semester |
Maulana Abul Kalam Azad University of Technology | 50,000-80,000 per year |
St. Joseph's College (Autonomous) | 25,000-30,000 |
St. Thomas College | 3,000 - 8,500 per year |
Syamaprasad Institute of Technology and Management - SITM | 2,00,000-3,00,000 |
International Institute of Sports Management (IISM) | 7,04,000 |
Ironwood Sports Management Global Academy | 1,25,000-3,30,000 |
Between 2020 and 2030, the BLS expects 22% growth for sports and entertainment careers and 9% growth for management occupations, both of which are faster than the average anticipated growth for all occupations (8%). Professionals who specialise in the interface of sports and management could benefit as sports popularity and management challenges grow.
Students interested in pursuing a career in sports management have several alternatives, including on-campus and online programmes, accelerated and part-time schedules, and specialisations that can change the focus of the curriculum. Learners, for example, can take a general management pathway or select a speciality to assist them to pursue a career in one of the field's many related fields, such as marketing or analytics.
Sports management graduates may enjoy career freedom as well, depending on their in-program decisions. Their understanding of management principles allows them to pursue a variety of administrative, analytical, and leadership positions. Graduates might also obtain postgraduate qualifications to distinguish themselves from the competition or qualify for specialised professions.
Although this industry is expected to increase in the next years, many students want to work in professional sports, thus employment may be difficult to come by. Recent graduates might also seek careers in community or amateur sports, as well as sports-related fields, to improve their employment prospects.
After finishing your Bachelor of Sports Management degree, you can enrol in higher education degrees as mentioned below:
Here is a list of prospective sport management positions available to Bachelor of Sports Management graduates in the sports industry:
Job Profile | Job Description |
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Game Day or Event Coordinator | These well-organized, active experts handle all of the critical factors involved in successfully advertising, executing, and broadcasting a sporting event. Game day coordinators help to create a dynamic, energetic environment and ensure that the event is a great experience for all attendees by frequently acting as liaisons between fans, the venue, and management. |
Athletic Director | Athletic directors are frequently the key decision-makers in sports organisations, overseeing practically every aspect of a franchise, team, or club. They can be in charge of anything from ordering equipment to hiring and terminating employees. Their role may also include assuring compliance with evolving legal rules, particularly in collegiate settings. |
Sports Marketer | Sport marketing specialists are responsible for both creating excitement about the franchise or organisation they work for and handling sponsorships that may have an impact on the team's brand. Overall, they aim to promote the club, its players, and any other stories or assets that pique public attention, so increasing revenues and enhancing the organization's voice. Organizations of all sizes rely on specialists who can effectively communicate via both digital and traditional media. Those seeking work as a sports marketer may benefit from obtaining a diploma in social media in sport management. |
Facility Operations Manager | Leaders in this sector use available resources effectively to maintain and improve a sporting venue. They may be in charge of overseeing building contractors, employing housekeeping staff, organising ticket sales and entrance, and planning emergency response preparations. A certificate in sport event management is one approach to building this wide range of management skills. |
Contract Analyst | Sports teams and franchises, like any other business, strive to be successful and fiscally prudent. Given that athlete salaries and vendor agreements may consume a significant portion of the company's money, these specialists may be called upon to review the conditions of a proposed contract and verify they are in the best interests of the firm. A sports management graduate degree with a Sports Law emphasis is one approach to obtaining a better understanding of the regulations that regulate the sports sector. |
Guest Relations Manager | The guest relations manager ensures that every member of a venue's customer service team has a favourable experience. They collaborate with employees to ensure that everyone follows organisational policies. When disagreements or tough situations emerge, the manager takes the lead in resolving them. |
Corporate Partnerships Manager | Sporting groups frequently collaborate with business partners to market a product or service in exchange for one-time or recurring fees. The corporate partnership manager is in charge of these connections, identifying new prospects, establishing agreements, and overseeing their implementation. Other sorts of sports partnerships may include details with media outlets, such as exclusive broadcasting rights deals. |
While most individuals obtaining a bachelor's degree in sports management hope to work in the professional sports sector, there are numerous additional options. Graduates can pursue professions in collegiate, international, amateur, and community sports, for example. They can also hunt for jobs in industries relating to media, finance, and health and safety.
Graduates of sports management programmes can also seek management positions in a variety of other industries. They may use their commercial and operational knowledge, as well as their communication and leadership abilities, to roles in most industries.
The sports business appears to have significant development and promise in the future. Despite the severe negative impact of COVID-19 in recent years, the 2021 Sports Global Market Report predicts that the market would surpass USD 600 billion by 2025, representing an overall rise of 8%.
As with most occupations, a worker's location, industry, expertise, and employer can all have a significant impact on their pay. According to the BLS, individuals in management occupations earned a median annual salary of INR 2.5-7 lakhs per year after completing a Bachelor of Sports Management degree, but earnings range greatly throughout the field.
Advertising, promotions, and marketing managers, for example, received some of the highest median annual wages (INR 4-8 lakhs per annum). Financial managers earn roughly INR 5-9 lakhs per year on average, whereas public relations managers earn around INR 4-10 lakhs per year.
When you combine this with the expansion of the sports business in emerging regions such as the UAE, Qatar, and Doha, global blue-chip sports brands are looking for highly trained employees to satisfy the demands of an ever-changing industry more than ever before. Those already working in the sector must also learn new skills to keep up with the latest trends, which range from digital content creation and administration to sports analytics, governance, and more. So, regardless of whether you work in marketing, event management, finance, or any other field in the athletic sector, these are the top five skills that all sports management graduates must learn:
Bachelor of Sports Management (BSM) is a three-year course. This duration may be extended to four and a half years if you apply for part-time courses instead of full-time courses. Though the course structure is designed for three years, it is the maximum time allowed to you to gain the degree.
The average fee for a Bachelor of Sports Management (BSM) is INR 1,20,000 per year. This course fee can differ hugely on basis of the college. The range of annual course fees for the degree in India is INR 20,000-5,00,000. The type of institution and its affiliation authority plays a huge role in deciding the course fee.
The top colleges offering Management courses are Shailesh J Mehta School of Management (Mumbai), K. J. Somaiya Institute of Management Studies and Research (Mumbai), Vinod Gupta School of Management - IIT KGP (Kharagpur), Indian Institute of Foreign Trade (New Delhi), Sydenham Institute of Management Studies Research and Entrepreneurship Education (Mumbai).
Yes, if you want admission to BSM you might have to clear the entrance exam for admission to programmes offered by the universities, such as Delhi University, Indian Institute of Management, etc. The necessity of entrance exams is governed by the institute you are applying to for admission.
Yes, there are entrepreneurship opportunities available for Bachelor of Sports Management graduates. In fact, the entrepreneurship path career is always available irrespective of your qualification. Though qualifications and degrees can undeniably help you with a better foundation plan and market knowledge.
Yes, you can complete your Bachelor of Sports Management degree in four years if you are enrolled in a part-time course. Though there is a provision for switching the course type as well. Many universities and colleges allow students to switch from part-time to full-time and vice-versa on basis of course credits. Though your course credits must be equivalent to the expected qualification completion at the time of switching courses.
Yes, you can complete the course study of your Bachelor of Sports Management degree in three years. Since course credits determine the qualification achieved during the course, you can use the same to complete your course within a shorter period of time than three years. However, you will not get your accredited degree before the completion of three years, even though it becomes due before that.
The credits are designed to indicate the qualification and course completion of a student. The total amount of credits is divided on basis of subjects, and the basis of hours of study. Students enrolled in Bachelor of Sports Management programmes can use these credits to slow down or speed up their process of course completion.
The course duration of part-time Bachelor of Sports Management programmes is designed to last at most two to two and a half years more than the traditional course duration. Hence, the part-time programmes could be completed within four and a half years by the student. The course completion is governed based on credits earned by the student throughout the course.
Yes, there are many online distance learning programmes available for a Bachelor of Sports Management degree. These programmes are not only helpful in earning higher qualifications but they are approved by Universities Grant Commission (UGC) as well, and hence can be used to either elevate one’s employment status or eventually gain employment.
No, it is not possible to complete the Bachelor of Sports Management programme within INR 5,00,000 from abroad. You can expect the tuition fees abroad to range between INR 12,00,000-25,00,000 per annum, and the degree course will also be of a four-year duration rather than three. In addition to other living expenses, it is not possible to study abroad for INR 5,00,000.
The starting salary that a Bachelor of Sports Management graduate may expect on average ranges from INR 3,00,000-8,00,000. The best possible beginning remuneration after completing one’s bachelor's degree in programmes other than STEM course often do not cross INR 10,00,000 bar. However, graduates can work to grow the amount over time.
The best universities for Bachelor of Sports Management study abroad programmes are New York University (USA), University College Dublin (Ireland), Victoria University (Australia), Coventry University (UK), Leeds Beckett University (UK), Deakin University (Australia), University of Massachusetts Amherst (USA), University of Birmingham (UK), and Texas A&M University (USA).
Yes, there is a scope of study abroad for a Bachelor of Sports Management degree. As every country has some kind of sports ongoing for them, they also have establishments and organisations to oversee the proper conduction of events and tournaments for the same. You can also choose the study abroad country on basis of its popular sport.
The kind of job profiles available in India for Bachelor of Sports Management graduates includes General Manager, Events Manager, Strategic Head, PR Manager, PR Representative, Personal Agent, Contracts Manager, etc. All these job profiles, and others, are available in organisations, agencies, establishments, and autonomous bodies which are dedicated to sports or relevant industries.
The skills which could be expected in a Bachelor of Sports Management graduate include knowledge of sports, how to organise events, including team meets and other marketing events, interpersonal skills, the ability to work with sportspersons, etc. The major skills required are innovative and creative thinking and the ability to set aside personal emotions to avoid conflicts within the industry.
The scope of higher education after graduating with a Bachelor of Sports Management degree involves postgraduate education, and eventually a doctorate. There is also MBA in Sports Management available for study after completing the bachelor's programme. Alternatively, postgraduate degrees which simply require a graduate qualification, with no stream bindings, can also be applied.
No, it is not difficult to complete the Bachelor of Sports Management degree. The degree can also be pursued by students who were initially involved in active sports, but, due to injury or other reasons, are unable to continue. The degree requires them to understand the sports avenue, but they do not have to physically play any sport.
No, you do not need to clear the three-step admission process for admission to Bachelor of Sports Management programmes. The three-step admission process is common for master’s programmes such as MBA. However, the majority of bachelor's degree programmes are not requiring the process. Even when entrance exam scores are required for admission, the rest of the process is not involved.
There are varying types of courses available for Bachelor of Sports Management study. Among the traditional courses are full-time and part-time degrees, while modern course types include online degree programmes, which can also be used for distance learning. As a degree provides a concrete qualification level, it is strongly advised to opt for full-time courses.
There is no age limit to apply for Bachelor of Sports Management courses. There is in fact, no age limit for any higher education courses. The only requirement is the aptitude for studying the course, which is determined by the qualification level of the student. You need to be an undergraduate to apply for bachelor's degrees, including a Bachelor of Sports Management.
Students who manage to clear the eligibility criteria of the college, or institution, they are applying to are eligible for the Bachelor of Sports Management programme offered by the respective college. The eligibility criteria of each institution are designed separately and hence differ for different colleges. You must ensure to check out the eligibility criteria of the college before making an application to the same.
The parent stream of a Bachelor of Sports Management programme is managed. Although the courses shall be focused on the operations and functions of sports organisations and establishments, the concepts shall be related to business management. The course explores how business management can be used to ensure proper exposure to sports and service organisations.
The qualification level of a Bachelor of Sports Management degree is graduate. You need to be an undergraduate to apply for admission to the programmes offered by the colleges. You will have to furnish proofs in support of your qualification, such as a 10+2 mark sheet, 10th mark sheet, and other additional past academic certificates, as required by the college.
Bachelor of Sports Management is an undergraduate-level bachelor’s degree. It is a management programme that deals with the application of business administration concepts and practices for sports organisations and agencies. The course is an allied sports education programme and is governed under the management stream of studies.