BBA in Digital Marketing

BBA in Digital Marketing is a three-year bachelor's degree available after Class 12th. Digital Marketing, the new and trending branch of marketing, is a thriving industry not just in India but worldwide. With almost all companies moving their businesses online, the demand for digital marketers is growing rapidly, opening doors to many job-seekers. The program updates students with major skills such as sales conversion concepts, analyzing marketing campaigns, and developing strategies.

The BBA in Digital Marketing curriculum covers subjects such as Social Media Marketing, Ad Campaigns, Google AdWords, YouTube marketing, Google Analytics, Webmaster Tools, and Search Engine Optimization. After graduation, you will be well-positioned for roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Marketing Manager, and Digital Marketing Analyst, among others. Moreover, digital marketing skills are highly transferrable, which means that graduates can work across various industries, including e-commerce, IT, retail, and many more. 

The BBA in Digital Marketing is a job-ready assured program that offers numerous benefits for advancing your career in the ever-evolving digital age. It is an excellent choice for those looking to start a career in a dynamic, fast-paced industry. If you are interested in pursuing a BBA in Digital Marketing course, find the complete information about it on this page.

Check out the major highlights of the BBA in Digital Marketing program:

BBA in Digital Marketing programme can prove extremely beneficial to students who wish to pursue a career in management areas that are relevant to the current era. Here are some of the reasons why students must choose the course as their bachelor’s degree:

• Global Demand: Digital marketing is a need of today’s organizations, whatever may be their administration and orientation. Since no organization can ignore digital marketing, the demand for employees skilled in relevant functional areas is also omnipresent. After graduating with a BBA in Digital Marketing, students can apply for jobs anywhere in the world.
• Strengthens CV: As a course with high demand and technical skills, BBA in Digital Marketing helps students to enhance their CV in the eyes of recruiters. Their skills even as an addition to other courses can help them to be seen as an asset to any recruiter or organization. 
• Numerous Opportunities: The opportunities available to a graduate of BBA in Digital Marketing are huge. They can apply to any sector or industry, and so the job opportunities for them shall never be limited or scarce. The modern sciences and universal applicability allow them to pursue their own business as well.
• High Salaries: The universal applicability and high demand allow BBA Marketing graduates to negotiate high salaries for themselves. They can also use the opportunity to grow in their career by negotiating fairly in return for their services through experience and additional training.
• Collateral Growth: Since BBA in Marketing graduates can apply for jobs in varying sectors, they have a chance to learn about varying sectors and areas, and grow their personal knowledge and skills. This collateral growth can help the graduates not only pave better professional careers but grow their personal connections and networks as well.

To benefit the students, BBA in Digital Marketing has been launched in various formats. They can easily take admission in different modes that provide different class timings and days that enable them to juggle studies along with other activities. Here are the different types of BBA in Digital Marketing that students can pursue:

Full-Time BBA in Digital Marketing

BBA in Digital Marketing is an extremely popular business administration course that spans three years. In this mode, students have to attend their classes regularly at regular class times. Also, they have to participate in various activities such as internships, projects and final placements. The average course fees can range anywhere between INR 3 lakhs to 5 lakhs.

Part-Time BBA in Digital Marketing

This course is analogous to the full-time BBA in Digital Marketing programme with differences in the timing of the classes. It is conducted mostly in the evening or on the weekends enabling students to engage in other full-time commitments like jobs during weekdays. Besides, it is not necessary to always be physically present for this type of programme. The cost of a part-time BBA in Digital Marketing is between INR 50,000 to INR 1 lakh.

Online BBA in Digital Marketing

The online BBA in Digital Marketing is attuned to the latest pedagogy and prepares students to achieve excellence in their fields. In this online mode, students can attend live or recorded classes whenever they find the opportunity. They can also seek assistance from professors and peers as the need arises. It does not involve travelling or attending classes at fixed schedules. Students can tailor their routines to their convenience. 

Distance BBA in Digital Marketing

Distance BBA in Digital Marketing is a programme that benefits those who cannot commit to full-time physical classes. Several distance-learning universities provide distance BBA at reasonable rates. Also, students do not need to appear for separate admission tests. The education is cheaper and more flexible than regular BBA programmes. 

The minimum qualification for BBA in Digital Marketing would depend entirely on the university or college the candidate is applying for admission. Before going further, the applicant should have to meet all of the admission criteria. You may check the eligibility requirements from the college's official website or information brochure. Candidates may check some common eligibility criteria for admission in BBA in digital marketing provided below.

• Candidates seeking admission to the BBA in digital marketing must have completed the 12th exam with a minimum of 50-55 percent aggregate score.
• They need to attempt the entrance exam(s) required by the college(s) they are applying to.
• Their entrance exam score needs to be equal to or more than the cut-off score set by the college(s).

In India, the majority of bachelor’s degree courses do not require clearing any entrance exams. Hence, there are no entrance exams for bachelor’s courses, especially in the Commerce and Arts fields. That said, certain colleges and universities in India wish to maintain selectiveness in their enrollments. In order to achieve the same, they conduct their own entrance exams to provide admission to their offered courses, including undergraduate degrees.

Some of the entrance exams that students, applying for BBA in Digital Marketing courses, may have to attempt are:

• Symbiosis National Aptitude Test (SNAP)
• Narsee Monjee Institute of Management Studies National Test for Programs After Twelfth (NMIMS NPAT)
• All India Management Association Under Graduate Aptitude Test (AIMA UGAT)
• Banaras Hindu University Undergraduate Entrance Test (BHU UET)
• Christ University Entrance Test (CUET)
• Xavier’s Aptitude Test (XAT)
• Odisha Joint Entrance Examination (OJEE)

BBA in Digital Marketing can be applied by students through the following steps:

Step 1: They need to shortlist the colleges, where they would like to study BBA in Digital Marketing. They can take the help of reputation, pedagogy, course syllabus, and eligibility criteria of the colleges to make their decisions.

Step 2: If any of their shortlisted colleges require them to provide certain exam scores, then they need to attempt the said entrance exam or exams.

Step 3: Once they receive their entrance exam scores, they will either get a direct confirmation from the college, or they might have to fill out the application form.

Step 4: After submission of the application form, they need to keep a track of admission lists, as and when they are issued by the college. 

Step 5: Once they are sure about their admission and the college they wish to study at, they need to get their enrollment number by submitting the fees relevant for the first year or semester of study, as per the fee schedule of the respective college.

Check out the list of top colleges offering job-ready assured BBA in Digital Marketing courses in India:

With a gradual shift to digital platforms, BBA in Digital Marketing is an advanced study of the techniques used in the marketing of products and services using digital technologies such as mobile phones, the internet, display advertising and other digital media. The popular colleges to study BBA in Digital Marketing in India are: 

Every college has its own syllabus for BBA in Digital Marketing. Candidates may check the syllabus from the website to know all the topics which they will learn in three years. Here are the common subjects which students might find in their BBA in Digital Marketing syllabus:

A wide variety of career options available after digital marketing is one of the main reasons many students opt for this degree program. There is a huge competition among companies and organizations for BBA in Digital Marketing graduates. Companies have started looking for skilled digital marketers to rank higher and grow their businesses. Candidates can easily bag career opportunities in India as well as outside the country. Besides this, candidates may also opt for MBA in digital marketing or any other master's degree in digital marketing. They may look at some of the career options available in digital marketing as listed below:

Some of the major sectors where the candidates may apply for a job are

• Digital Marketing Agencies
• Startups
• Digital Marketing Department of MNCs and Companies
• Data Analytics Agencies
• Social Media Marketing Agencies
• Internet Technology Businesses
• Online News Portals, Magazines, and Similar Publications

The career prospects after BBA in Digital Marketing are plenty with an excellent salary structure. The course provides good returns to the students. The average placement package after BBA in Digital Marketing is between INR 5 lakhs to 10 lakhs. Several companies hire BBA graduates and this adds positively to their work profile. In their job roles, students develop decision-making abilities through analytical steps. They also get opportunities to nurture critical, flexible and creative thinking methods that are helpful for businesses. Here are the top job roles after BBA in Digital Marketing: 

The modern technology-driven industry demands marketers and entrepreneurs to know about Digital Marketing. The BBA in Digital Marketing combines traditional marketing, web design, social media marketing, SEO, content writing, and more. Leadership and people skills are required to plan digital marketing campaigns and ensure everything goes smoothly.  Apart from these, to juggle so many tasks together, graduates must have the following skills to excel in their workplace:

• Strategic Thinking: To understand the audience and to reach them through different strategies to increase sales, one needs strategic thinking abilities. It is one of the top skills required by Digital Marketing experts.
• Data Analysis: Professionals need to evaluate the results of their ongoing and finished campaigns using relevant software. They must also know how to optimise their strategies to improve results in the future, use the right tools, interpret data, and draw conclusions. 
• Social Media Marketing: As a digital marketer, you must know how to use social media channels to boost your audience base. You must also set up or oversee continuously engaging content to reach the target audience and know how to schedule posts to increase engagement. 
• Basic Designing Skills: Visual content is more intriguing than written content. Digital marketing graduates should have basic knowledge of software such as Adobe Creative Suite, Canva, and Inkscape that would enable them to create visual content. 
• Sales and Persuasion Skills: As digital marketers, professionals must influence the audience's minds. It is necessary to create a strong brand image over time and occasionally bring new and innovative ideas.

Studying BBA in Digital Marketing abroad can help to create a distinguished career. Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they have to focus on both domestic and global opportunities and the explosive changes the new technologies bring. Through BBA in Digital Marketing abroad, aspirants will be equipped with cutting-edge knowledge in marketing communication, to get jobs in the areas of advertising, brand management and digital marketing. The rapidly changing business contexts now heavily rely on the analysis and interpretation of digital data. Here are the top BBA in Digital Marketing colleges abroad which students can join if they want to pursue a career in this field: