BBA in Marketing

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Mar 13, 2023 19:31PM IST

BBA in Marketing Overview

Bachelor of Business Administration in Marketing or BBA in Marketing is an undergraduate honours degree that students can pursue after completing their 10+2. The course duration of BBA Marketing in India is generally three years for a full-time degree, but sometimes it may get extended to four years. As a management course, it encompasses both traditional and new marketing approaches and enables students to address real-life issues in the industry. Students will get to learn about market analysis, product management, creating marketing strategies, consumer behaviour, promotion, market research, branding, and collecting customer feedback. It is available in full-time and part-time course formats. Dedicated research may lead to certain online courses as well.

BBA in Marketing does not require students to appear for entrance exams, yet certain college entrance exams, like IPMAT, NPAT, DUCET, and XAT, are quite popular for admission to respective colleges. Marketing is one of the most important factors for every business in the market. Moreover, the practical approach of the programme allows students to understand the importance of marketing. Hence, students can benefit professionally from the course in any field.

Banaras Hindu University; Delhi University; Aligarh University; Indian Institute of Management, Indore; and Indian Institute of Management, Rohtak are the best Indian colleges to study BBA in Marketing. Their course fee shall range from INR 1,50,000 to INR 3,20,000. However, students can expect that certain colleges might charge up to INR 15,00,000 for the BBA Marketing programme.

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BBA in Marketing Course Highlights

Check out the major highlights of the BBA In Marketing program:

Full NameBachelor of Business Administration in Marketing
Short NameBBA in Marketing
Degree LevelBachelor’s/Undergraduate
StreamBusiness and Management
Exam TypeSemester
Type of CoursesFull-time and Part-time
Duration3-4 years
Minimum Qualification Required10+2 certificate from a recognized accrediting authority
Entrance Exams ApplicableXAT, DU CET, NMIMS NPAT, IPMAT
Average Annual Course FeesINR 1,00,000-5,00,000
Top BBA in Marketing Colleges in IndiaInstitute of Management Indore, Banaras Hindu University, Indraprastha University, Christ University, Jamia Milia Islamia University, and Narsee Monjee Institute of Management Studies
Career OpportunitiesMarketing Manager, Brand Manager, PR Manager, Market Analyst, and Advertising Manager
Top RecruitersGoogle, Amazon, HCL, Wipro, IBM, Infosys, Mindtree, Byjus, Reliance, TATA, Lenovo, Flipkart, Zomato, Swiggy, Oneplus, Apple, Dell, and all other companies. 
Average Annual Starting SalaryINR 3,50,000-10,00,000
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Why Choose BBA in Marketing?

BBA in Marketing as a course can only be beneficial for students if they know how to reap the opportunities presented by the course. Here are some of the arguments in favor of the said course, which students can use to pursue the same and eventually earn profits:

  • Easy Pathway to MBA Marketing: BBA in Marketing is the most relevant course for MBA in Marketing, which is one of the most profitable postgraduate courses. This is true on a global scale, that is students can pursue the course not only in India but abroad as well. BBA in Marketing will prepare students in the foundational concepts of marketing, making it easier for them to pursue MBA in the same. 
  • High Demand in Industry: In the present era, a large portion of any product’s or service’s success is dependent on how well it has been marketed, that is whether the target audience is aware of its presence or whether they are interested in its prospects, etc. As marketing is an important function for any organization, the demand for professionals is high as well. Hence, job opportunities come easily and in huge numbers.
  • Lucrative Remunerations: The huge demand for marketing professionals, who can reap tangible benefits leads to the fact that organizations are ready to pay high salaries and beneficial perquisites to them in exchange for their skills and talent. Students can expect to earn up to INR 40,00,000-60,00,000 annually within 10 years of their graduation.
  • Higher ROI: The ROI of BBA in Marketing is quite profitable when seen in view of future prospects, either professional or educational. The course of BBA in Marketing is not too expensive but the professional returns equalize with those from STEM fields. Hence, to exist in comparison to other courses, the eventual returns on BBA in Marketing are huge, both in terms of both professional and personal aspects. 
  • Entrepreneurial Skill Development: Students can use the BBA in Marketing course to build their entrepreneurship skills and start their own business or venture after graduating with the degree. They can use their educational skills to make their own business profitable and serve society as well.
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BBA in Marketing Course Types

One of the most prognosticated BBA programmes after 12th grade is the one in Marketing. BBA in Marketing course is offered to prospective students in two modes of learning i.e, full-time and online/distance schooling. However, a part-time BBA in Marketing course is not available. Discussed below are the details about BBA in Marketing course types.

Full-Time BBA in Marketing Courses

Full-time three-year students must attend in-person classes, complete regular assignments, and take semester-by-semester offline exams on campus. They must also present projects and perform practicals as part of the course programme. Students who enrol in a full-time study gain practical experience in the subject as well as in-depth learning through actively engaging with their instructors and other students.

Distance/Online BBA in Marketing Courses

Distance/online BBA in Marketing courses also last two to four years and can be pursued from anywhere. This course is designed for students who are working professionals and who cannot attend full-time courses. Colleges like D Y Patil Vidyapeeth, Jain Online, Symbiosis Center of Distance Learning, NMIMS university, etc provide this course online.

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BBA in Marketing Specializations

There are many specializations available in BBA in Marketing that are mentioned below. All these specializations have different goals.

BBA in Marketing Specializations
Advertising ManagementInteractive MarketingInternational Marketing
Sales and Merchandise StudiesAccounting and BookkeepingMarketing Research
Business Management and OperationsEntrepreneurship and Small Business DevelopmentBusiness Economics Programs
Travel and Tourism MarketingSpecial Product MarketingApparel and Accessories Marketing
Integrated Online StrategiesInternet MarketingSearch Engine Marketing and Usability
Advanced Interactive Marketing and MeasurementAdvanced Social Media MarketingAdvanced Email Marketing
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BBA in Marketing Entrance Exams

Given that BBA in Marketing is an undergraduate degree program, there are no necessary entrance exam scores required. Hence, students do not need to use or attempt any entrance exams for admission to BBA in Marketing courses. That said, there are several Indian universities and colleges that prefer conducting their own entrance exams to maintain selectiveness among their enrolled students. 

Sometimes these exams may be compulsory to attend for admission to the applied colleges. At other times, students only need to appear for the college entrance exams if their 10+2 CGPAs fall short of the merit-based requirements of the applied colleges.

Here are the entrance exams which students might have to attempt to get admission to BBA in Marketing courses:

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BBA in Marketing Eligibility Criteria

The minimum eligibility criteria for admission in the three-year undergraduate program in marketing will depend upon the institution or college at which the candidate is applying for admission. There are many colleges available in the country that offer admission to the BBA in Marketing program and each of the colleges has its own set of rules which must be fulfilled by the candidates in order to get admission. 

In general, students can expect the following to be the eligibility criteria for admission to BBA in Marketing courses:

  • They need to have a senior secondary education certificate, equivalent to a 10+2 level of education.
  • The certificate must have been issued by a recognized authority in collaboration with an accredited institution or school.
  • The aggregate in 10+2 exams should be at least 50% or above.
  • They must attempt the entrance examination as required by the college they are applying to.
  • They must score equal to or more than the cut-off score mentioned by the applying university or college.
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How to Get Admission to BBA in Marketing?

To get admission to BBA in Marketing courses in India, students can follow the steps below:

Step 1: Shortlist the colleges and programs that students wish to apply for.

Step 2: Students need to explore the eligibility criteria of the institutions they have applied to and prepare their application documents accordingly.

Step 3: In case the institution requires them to appear for certain entrance exams, they need to attempt the same.

Step 4: After receiving the exam scores, students need to compile their relevant documents and fill out the application form for BBA in Marketing. Submit the application along with documents and exam scores.

Step 5: If direct confirmation is not received, then they must wait for the admission lists to be declared.

Step 6: On confirmation of admission, students can get their enrollment number from their respective institutions. They might have to make a prompt payment of the first year’s or semester’s fee, as the case may be.

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Popular BBA in Marketing Colleges in India

Students who are interested in the BBA in Marketing course have a variety of top management institutes in India to choose from. However, a candidate must weigh the pros and cons of the programme specialisation they are considering opting for. The following are the top BBA in Marketing colleges in India:

Colleges

Location

Amity University Noida

Noida

Bharati Vidyapeeth Deemed University (BVP)

Pune

Chandigarh University

Mohali

Graphic Era Hill University

Dehradun

Indian Institute of Management (IIM Rohtak)

Rohtak

Institute of Management and Entrepreneurship Development

Pune

Jain University

Bangalore

Jaipur National University

Jaipur

Jamia Millia Islamia University (JMI)

Delhi

K L University

Hyderabad

Loyola Institute of Business Administration (LIBA)

Chennai

Manipal University

Manipal

Narsee Monjee Institute of Management Studies (NMIMS)

Mumbai

Shobhit University

Meerut

Symbiosis Institute of Business Management (SBIM)

Pune

University of Petroleum and Energy Studies (UPES)

Dehradun

Alliance University

Bangalore

Christ University

Bangalore

ICFAI Foundation for Higher Education (IFHE)

Hyderabad

Universal Business School (UBS) 

Karjat

KIIT School of Management (KSOM)

Bhubaneshwar

Lovely Professional University (LPU)

Jalandhar

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Study BBA in Marketing Abroad

The need for marketers is booming as technology is developing swiftly. This is so that a firm cannot succeed without the genuine efforts of a marketer, hence, an innovative marketer has become an inevitable necessity. Modern organisations are aware that they cannot expand their businesses and sell their services without the involvement of marketers.

Studying BBA in Marketing abroad familiarises students with both conventional and cutting-edge marketing concepts, which they can apply to become experts. Business Economics, Types of Advertising, Social Media Marketing, Promotional Mobile Marketing, Marketing and Research Related to Business, Email Marketing, International Marketing, Accounts, etc. are a few of the topics that will be covered in the course.

Marketing is one of the best sectors in the world where individuals may experiment with their ideas, in contrast to other professions where they would not get the chance to show off their individuality. Students who enrol in BBA in Marketing courses abroad will have the chance to develop their managerial abilities related to various cultures and their people. Additionally, pursuing BBA in Marketing abroad can prove to be the finest option for someone looking for a profession that combines lucrativeness and innovativeness.

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BBA in Marketing Abroad Top Colleges

Depending upon the type of course and university a student prefers, studying BBA in Marketing abroad can usually take three or four years to complete. The course typically includes a variety of practical classes, depending on the course curriculum. There will also be a combination of personal study time and group lectures, seminars, and tutorials. The table below shows the BBA in Marketing abroad top colleges along with their respective countries:

College/University

Country

Bocconi University

Italy

Columbia University

USA

Erasmus University

Netherlands

Harvard University

USA

HEC Paris School of Management

France

Hong Kong University of Science and Technology

Hong Kong

INSEAD

France

London Business School

UK

Massachusetts Institute of Technology (MIT)

USA

National University of Singapore

Singapore

New York University

USA 

Stanford University

USA

University of California

USA

University of Cambridge

UK

University of Oxford

UK

University of Pennsylvania

USA

University of Warwick

UK 

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Top BBA in Marketing Colleges By State

Management students have a wide range of options when it comes to selecting the best b-school or institute that suits their professional needs, interests, and future employment prospects. The following is a discussion of some state-wise top BBA in Marketing colleges in India.

Rajasthan

The following are the five top BBA in Marketing colleges in Rajasthan:

College/University NameLocation
Apex UniversityJaipur
Madhav UniversitySirohi
NIMS UniversityJaipur
RNB Global UniversityBikaner
University of TechnologyJaipur

Karnataka

The following are the four top BBA in Marketing colleges in Karnataka:

College/University NameLocation
Karnataka State Open University (KSOU)Mysore
Jain UniversityBangalore
REVA UniversityBangalore
Sri Bhagawan Mahaveer Jain First Grade CollegeKolar

Maharashtra

The following are the four top BBA in Marketing colleges in Maharashtra:

College/University NameLocation
Ajeenkya DY Patil UniversityPune
Dr D Y Patil UniversityNavi Mumbai
Nagindas Khandwala CollegeMumbai
Sandip UniversityNashik

Gujarat

The following are the three top BBA in Marketing colleges in Gujarat:

College/University NameLocation
United World School of Business (UWSB)Ahmedabad
Monark UniversityAhmedabad
Pandit Deendayal Energy University (PDEU)Gandhinagar

Other States

The following are some popular BBA in Marketing colleges in different Indian states:

College/University NameState
G D Goenka School of Management, GurgaonHaryana
Geeta University, PanipatHaryana
Sardar Beant Singh State University, GurdaspurPunjab
Avantika University, UjjainMadhya Pradesh
ICFAI UniversitySikkim
MIT University, ShillongMeghalaya
St Joseph's College, JakhamaNagaland
Tamil Nadu Open University, ChennaiTamil Nadu
Xavier School of Commerce, BhubaneswarOdisha
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Top BBA in Marketing Colleges By City

In India, BBA in Marketing courses are offered by various prestigious institutes. Some of the top businesses or companies in this industry also offer internships as part of the course curriculum to incorporate students with practical on-field experience. The following is a discussion of some city-wise top BBA in Marketing colleges in the country.

Institute Name

Location

AIIMS Institute

Bangalore

Alliance University

Bangalore

Amity Global Business School (AGBS)

Bangalore

Amity Global Business School (AGBS)

Pune

Amity Global Business School

Noida

Amity University

Noida

Bharati Vidyapeeth University, Pune

Pune

Christ Academy Institute of Advanced Studies

Bangalore

Christ University (CU)

Bangalore

CMR University (CMRU)

Bangalore

Flame University 

Pune

Galgotia University School of Business

Greater Noida

Indraprastha Institute of Technology & Management

Kota

Institute of Management Studies (IMS)

Noida

International School of Management Studies (ISMS)

Pune

Jain University (JU)

Bangalore

Jamia Millia Islamia University

New Delhi

JK Business School (JKBS)

Gurgaon

Kristu Jayanti College (KJC)

Bangalore

Lloyd Business School

Greater Noida

MIT College of Management (MITCOM) 

Pune

MIT World Peace University (MITWPU)

Pune

Mount Carmel 

Bangalore

OP Jindal Global Business School

Sonepat

Presidency University School of Management (PUSM)

Bangalore

REVA University (REVAU)

Bangalore

St Andrews Institute of Technology & Management

Farukh Nagar

Symbiosis Centre for Management Studies (SCMS)

Pune

Symbiosis Institute of Computer Studies & Research (SICSR)

Pune

Symbiosis Skills & Professional University (SSPU)

Pune

The Oxford College of Business Management (OCBM)

Bangalore

Vishwakarma Institute of Management (VIM), Pune

Pune

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What is BBA in Marketing Course Fees?

Multiple factors do affect the BBA in Marketing course fees like the type of institute (whether government or private), internship opportunities, infrastructure, other facilities, etc. However, a student may expect to spend a minimum of INR 50,000 to INR 3 lakh annually. Although government institutes are quite pocket-friendly, private or public colleges are expensive. The following table summarises a list of management institutes along with their average annual BBA in Marketing course fee charged:

Institute Name

Average Annual Fees (in INR)

Assam Down Town University

1.1 lakh

GLA Institute of Business Management

80,000

Global Business School and Research Centre

78,000

ICAI University

2.61 lakh

IMS Unison University

1.5 lakh

International School of Management Excellence

1.95 lakh

Manipal University

1.5 lakh

Medi-Caps University

75,000

Quantum University

70,000

Sharda University

1.5 lakh

Shobhit University

50,000

Symbiosis International University

2.9 lakh

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BBA in Marketing Syllabus

The syllabus for BBA in Marketing program will vary from college to college, but the course aims and subjects shall remain the same. While pedagogy is the decision of the college, the overall course curriculum is standardized for holistic education. Hence, the subject distribution over the syllabus may be different, but the study matter remains consistent. Nevertheless, candidates should check the official website in order to know the complete syllabus. Here is a general guide to BBA in Marketing syllabus design, as commonly followed by Indian colleges: 

BBA in Marketing Semester I Syllabus
Principles and Practices of ManagementBasic Accounting
Managerial Economics IAbility Enhancement Compulsory Course I (Language)
Ability Enhancement Compulsory Course I (Ethics)Mentoring and Professional Development
BBA in Marketing Semester II Syllabus
Business StatisticsBusiness Environment
Managerial Economics IIAbility Enhancement Compulsory Course (Environmental Studies)
Mentoring and Professional Development
BBA in Marketing Semester III Syllabus
Organizational BehaviourMarketing Management
Cost and Management AccountingProduction and Operation Management
Mentoring and Professional DevelopmentIT Tools for Business
BBA in Marketing Semester IV Syllabus
Business Research MethodsHuman Resource Management
Financial ManagementEntrepreneurship Development
Business Ethics and Corporate Social ResponsibilityMentoring and Professional Development
BBA in Marketing Semester V Syllabus
Operation ResearchMercantile Law
Consumer BehaviourAdvertising and Sales Management
Mentoring and Professional Development
BBA in Marketing Semester VI Syllabus
Strategy ManagementCompany Law
Services MakingRetailing and Logistics Management
Mentoring and Professional Development
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Course Curriculum for BBA in Marketing

As discussed, BBA in Marketing course is stretched over three years i.e., six semesters. The course curriculum for BBA in Marketing includes elective, core, and lab subjects, internships, and compulsory marketing projects. On the other hand, teaching methodologies consist of detailed study materials, labs, new techniques, tools, and technologies. These types of teaching methods are effective for engraining theoretical knowledge and developing soft skills to understand business problems and find resourceful and feasible solutions. Furthermore, students can choose their specialisation or elective subjects based on their interests. The following pointers make the BBA in Marketing course curriculum:

  • Case Study
  • Core and Elective Subjects
  • Direct Instruction
  • Field Visit
  • Implementation-based
  • Industrial Visit
  • Inquiry-based
  • Internship
  • Project
  • Six Semesters
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BBA in Marketing Career Options and Job Prospects

As we all know that marketing is an important department in every company and organization. There is always an opening for good and skilled marketing managers and executives at all companies. Candidates who are looking for a career in marketing may apply to any organization after checking for the vacancy. There is a large scope for candidates who have completed their BBA in marketing degree. 

Some of the major areas in which the candidates may apply for a job are listed below:

Job Industry or Sector for BBA Marketing Graduates
MNCsMedia Houses
RetailersBrand Management Firms
Event Management FirmsAdvertising Agencies
Market Research FirmsTravel, Tourism, and Hospitality Firms
ManufacturingIT Firms

Students must check out the job profiles available in a company or industry before applying. Some of the job profiles suitable for BBA in Marketing graduates are:

Job Profiles Available for BBA Marketing Graduates
Marketing ExecutiveProduct Manager
Market Research AnalystBrand Manager
Marketing ManagerMarketing Communications Manager
Advertising ManagerSales Manager

Some highly valued companies where the candidates may apply are:

  • SBI
  • Nestle
  • TCS
  • Mudra
  • Amazon
  • Deloitte
  • Capgemini
  • Deutsche Bank
  • Wipro Limited
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What is the Salary of a BBA in Marketing Graduate?

In India, fresh graduates with a BBA in marketing degree can expect to get a decent salary. They can anticipate becoming a junior manager or a mid-level marketing manager, depending on their training and experience. Students may typically expect to make between INR 5 lakhs to INR 7 lakhs per year. The pay may rise more with experience. For BBA in Marketing graduates, many international corporations in India offer attractive packages. The table below gives an idea of the salary range, job profile and job description of a BBA in Marketing graduate:

Job Role

Job Description

Estimated Average Annual Salary (in INR)

Assistant Accounts Officer

They maintain the registers in the Accounting department. They check budget estimates, revised estimates and monetary transactions. They keep a check on the Income Tax Assessment. They also prepare statutory accounts and financial reports.

8.03 Lakhs

Assistant Manager

The day-to-day activities of the company are often overseen by assistant managers. They make sure new personnel are informed of their duties and roles by checking employee schedules. They also answer calls from customers with complaints, inquiries about orders, or requests for greater clarification of services or goods.

10.32 Lakhs

Account Manager

Making sure each department satisfies the needs of its clients and customers is the responsibility of an account manager. They deal with client complaints, resolve their problems, and uphold a favourable connection between the two sides for future commercial dealings.

5.85 Lakhs

Executive Trainee

They keep track of all purchase orders and generate the necessary reports for all members of the merchandising team and outside vendors. For a variety of jobs, they also develop and retain knowledge of all accounting and financial principles.

8.52 Lakhs

Relationship Manager

Building and maintaining relationships with clients and customers is the responsibility of a relationship manager, who works on the sales team. They merely assist clients and seek to resolve any business or technological issues they may have. They also assist them in generating revenue and luring clients.

3.88 Lakhs

Prospective Employers

The following is a list of prospective employers offering decent packages to BBA in Marketing course graduates:

  • TTI
  • The Hartford
  • State Farm
  • Newell Brands
  • Morgan Stanley
  • Martin Marietta
  • Marathon Oil
  • Lilly
  • Hormel 
  • Georgia-Pacific
  • E & J Gallo
  • Cox Communications
  • Coca-Cola
  • Altria
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Skills That Make You the Best BBA in Marketing Graduate

A variety of exciting job prospects are offered by the BBA in Marketing course. To be successful in their career, students need to incorporate basic skills along with some knowledge about Digital Marketing like SEO and social media marketing. The following list includes some typical skills that are crucial in the field of BBA in Marketing, both for studying and for finding employment:

  • Communication skills
  • Creative skills
  • Decision-making skills
  • Leadership skills
  • Negotiating and persuading skills
  • Organisational skills
  • Problem solving & consulting skills
  • Technical skills
  • Writing skills
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FAQs about BBA Marketing

What is the BBA in Marketing course suitability?

The BBA in Marketing course is suitable for students who are confident in their skills and stay up-to-date with merchandising and advertising techniques. Students in this field must always be updated with current affairs and come up with innovative and advantageous marketing ideas. They should be able to motivate others, lead by example, exhibit leadership traits, and work well in a team. A bonus for this job is having strong computer skills, especially with programmes like PowerPoint and Excel.

What are the core subjects for BBA in Marketing?

The core subjects for BBA in Marketing are Business Communication; Business Ethics, Values and Governance; Business Regulatory Framework; Coast and Management Accounting; Computer-Aided Management; Distribution Management & Logistics; E-Commerce Fundamentals; Fundamentals of Information Technology; International Business; Managerial Economics; Marketing Research; Principles of Management; Production and Materials Management; Research Methodology; Retail Marketing; Services Marketing.

What are the best reference books for BBA in Marketing course?

BBA in Marketing reference books helps students gain in-depth knowledge about the field. The following are a few best reference books for BBA in Marketing course:

  • Business Communication by author M Balasubramanian

  • Business Environment Text and Cases by author F Cherunilam

  • Modern Business Organisation by author S A Sherlekar

  • Business Organisation and Management by authors Jallo and Tata McGraw Hill 

  • Principles of Management by author J K Mitra

Which teaching methodologies and techniques are used in BBA in Marketing courses?

Various creative teaching methodologies and techniques are used in BBA in Marketing courses. The course also includes field visits so that students understand the practical importance of marketing and its profitable uses. The following are some teaching methodologies and techniques used in the course:

  • Implementation-based

  • Inquiry-based

  • Direct instruction

  • Case study

  • Industrial visits, etc.

What BBA in Marketing course is all about?

BBA in Marketing course is all about a branch of study that deals with myriad concepts of business management. In the management sector, students will master the fundamentals of marketing theory. Different forms of marketing management are studied as part of the BBA Marketing programme. Students who earn a BBA in marketing can use their expertise in a variety of industries, such as financial institutions, insurance companies, etc. Further, a variety of electives given by the college are available to students interested in marketing management.

Is there any scope for higher education after completing BBA in Marketing course?

Yes, there is a wide range of scope for higher education after completing BBA in Marketing course. Students can continue their studies in the marketing field. After earning a BBA in Marketing, there are numerous opportunities for higher education. Most individuals enrol in an MBA programme to advance in their careers. Students can pursue higher education in the following areas:

  • PG Diploma in Marketing Management

  • MBA in Sales and Marketing

  • MBA in Marketing

  • Master in Marketing Management

What are the project topics for BBA in Marketing course?

The following are the common project topics for BBA in Marketing course:

  • A Study on Life Insurance Agency as a career

  • A Study on Customer Awareness of ICICI

  • A Study on Retailers' Perception of Samsung Mobiles

  • A Study on Using Social Networks as a Marketing tool to communicate Value Proposition

  • An Analysis of Working Capital Management

  • Analysis of Customer Perception towards English News Paper with special reference to Hindustan Times

  • Study of Customer Satisfaction Towards Bajaj Pulsar

  • Study of Customer Satisfaction Towards Tata Nano

What is BBA in Marketing salary for freshers in India?

The BBA in Marketing salary for freshers in India is quite good. A BBA in Marketing graduate can anticipate becoming a junior manager or a mid-level marketing manager, depending on their background and experience. They may typically expect to make between INR 5 lakhs to INR 7 lakhs per year in India. This pay may increase as a student becomes well-versed in the field and gains experience. For BBA in Marketing graduates, many international corporations in India offer attractive packages.

What is the duration of BBA in Marketing?

BBA in Marketing is a three-year course. Although the theoretical part of the course is spread over a duration of three years, with the inclusion of a research project it might become a four-year course. There are many universities and colleges which offer the course as a four-year program rather than a three-year one with an additional research project.

What are the advantages of studying BBA in Marketing courses?

There exist many advantages of studying BBA in Marketing courses as Marketing is the heart of every business. In practically all companies, there are a variety of job profiles available in this highly lucrative profession, from marketing executives to top management positions. Studies show that a company's marketing efforts and marketing strategy are what ultimately determine whether a product or service is successful or unsuccessful.

What is the average course fee for BBA in Marketing?

The average course fee for BBA in Marketing is INR 1,30,000 per year. The course fee is dependent on the administration of the university, that is whether it is a government university, private institution, or deemed university. The course fee in private institutions may reach up to INR 5,00,000-6,00,000 per year.

Which are the top colleges offering BBA in Marketing courses?

The top colleges offering BBA in Marketing courses are Xavier Labour Relations Institute (Jamshedpur), Institute of Management-Christ University (Bangalore), Faculty of Management Studies (Delhi), Indian Institute of Management (Bangalore), and Indian School of Business (Hyderabad). You can explore more about these colleges on our website.

I want admission to BBA in Marketing. Do I have to clear any exams for that?

No, you do not need to compulsorily clear any exams for admission to BBA in Marketing, unless you are applying to a university that has its own college entrance test designed for bachelor’s admission. Some of the popular college entrance exams are Jammu University Entrance Test, AIMA Under Graduate Aptitude Test, ITM National Entrance and Scholarship Test, Kalinga Institute of Industrial Technology Engineering Entrance Exam, and Delhi University-Joint Admission Test.

Can I apply for jobs in the aviation and hotel management industry after completing BBA in Marketing?

Yes, you can apply for jobs in the aviation and hotel management industry as well after completing BBA in Marketing. You can apply to any company which has a department or job position(s) dedicated to handling the company’s marketing functions. You can check out the profiles available for job application at any company and then can proceed to apply.  

I don't want to apply for a job, what else can I do after completing my BBA in Marketing degree?

In case you do not wish to apply for a job, then you may pursue higher education in the marketing discipline. Some of the major degree programs available after a BBA in Marketing are an MBA in Marketing, PGDM in Marketing, Master’s of Management Studies in Marketing, etc. You can build a better educational experience that helps you get higher remuneration in comparison to a bachelor’s graduate.

Is a research project a compulsory part of a BBA in Marketing course?

Yes, the research project is a compulsory part of a BBA in Marketing course. Though there are certain universities that offer it as an additional and optional subject, it is strongly advised that you complete the same as a part of your BBA Marketing syllabus. Your performance in the project can hugely impact your future prospects.

Can I complete my BBA in Marketing in two years?

No, you cannot complete your BBA in Marketing in two years. The general course duration of BBA Marketing is three to four years. You can opt for a part-time course, which you need to complete in at most six years, however, you cannot choose to denote lesser time than three years. It is important that you denote proper time to your course degree to ensure that it benefits you in your career.

Which is better BBA Marketing or BBA Marketing and Finance?

In comparison to BBA Marketing, BBA Marketing and Finance is better. Though the combination of two specialisations would make the course curriculum comparatively rigorous, it will be beneficial to your professional career post graduation. Moreover, in case you feel conflicted about which specialisation to pursue in the future, you can benefit from the foundational knowledge, whichever shall you finally choose. 

How much do I need to score in BBA in Marketing to pursue MBA?

You need to score at least 50% aggregate in BBA in Marketing to pursue MBA. When applying for MBA, you will have to appear for entrance exams designed for admission to b-schools. Hence, more than aggregate, your exam scores are given importance. Yet, you are expected to have scored at least 50% in your bachelor’s degree to pursue a higher course in master’s.

What is the minimum salary that I can earn after graduating with BBA in Marketing?

The minimum salary that you may earn after graduating with BBA in Marketing is dependent on your academic performance and job profile. The additional achievements during the course study have a huge impact on how well can you negotiate your salary. However, in any case, you can expect an annual remuneration of INR 2,50,000-5,00,000 on graduating with a BBA in Marketing degree.

What is the scope of study abroad after completing a BBA in Marketing?

The scope of study abroad after completing a BBA in Marketing depends on your student CV. The better your achievements and academic records, the more likely you are to be accepted at universities abroad. After BBA in Marketing, you may pursue master’s courses in business and management courses, and eventually a doctorate degree as well.

Which is the best course to pursue after graduating with BBA in Marketing?

The best course to pursue after graduating with BBA in Marketing is MBA, preferably in Marketing. While MBA may be the most profitable course in the world along with Engineering and Medicine, marketing as a specialisation is also known to provide the highest ROI. You can build a prolific career and easily earn within a range of INR 60,00,000-80,00,000 annually.

Is BBA the same as BBA Marketing?

No, BBA is not the same as BBA Marketing. While BBA is a bachelor’s course in business administration, marketing is a specialisation of BBA. It is an honours course in the selected field of marketing. As a BBA in Marketing graduate, you shall be expected to have an in-depth knowledge of the relevant concepts, theories, methods, and applications.

What are the skills required to become a marketing professional after completing BBA in Marketing?

The skills required to become a marketing professional after completing BBA in Marketing include discipline knowledge and skills to apply them to dynamic situations for tangible results. While discipline knowledge is gathered through course study and support courses, application skills need to be developed and perfected over time through internships or self-driven projects.

What is the fee structure of BBA - Integrated Marketing Communication?

It will be rare to find such a course in India at the UG level. In that case, you can complete your BBA and take up an MBA course in Integrated Marketing Communication. The fee will depend on the type of colleges where you wish to apply. On the other hand, you can find BBA in Integrated Marketing Communication course in universities abroad.

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Related Questions

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ankita, Student / Alumni

-Answered on June-02-2023
BBA is a 3-year graduate program. Those who are inclined towards management studies can opt for BBA. The course is one of the most popular courses and is renowned as a well-known course among the students. The students who graduate with a degree in BBA from LPU are qualified to give competitive exams, apply for the post of process managers, risk analysts, development executives, human resource managers, and many others. After completing BBA, you can apply for higher studies by joining dual or integrated programs. Placement companies: Various companies like Amazon, Tech Mahindra, Cognizant, HCL, etc., offer on-campus job opportunities. Cognizant has a placement record of placing over 600 students in a single day. So, you should not worry about the placements. Students also get trained in the same company in which they are placed. After completing your BBA degree, you can pursue higher studies like MBA which is in the management field, again.
r

riya, Student / Alumni

-Answered on May-22-2023
BBA is a 3-year graduate program. Those who are inclined towards management studies can opt for BBA. The course is one of the most popular courses and is renowned as a well-known course among the students. The students who graduate with a degree in BBA from LPU are qualified to give competitive exams, apply for the post of process managers, risk analysts, development executives, human resource managers, and many others. After completing BBA, you can apply for higher studies by joining dual or integrated programs. Placement companies: Various companies like Amazon, Tech Mahindra, Cognizant, HCL, etc., offer on-campus job opportunities. Cognizant has a placement record of placing over 600 students in a single day. So, you should not worry about the placements. Students also get trained in the same company in which they are placed. After completing your BBA degree, you can pursue higher studies like MBA which is in the management field, again.
a

ankita, Student / Alumni

-Answered on Apr-04-2023
Let me tell the this thing that if you want to take admission in MBA than the eligibility for that is Pass with 55% aggregate marks in Bachelor’s degree (any discipline) or equivalent, subject to qualifying LPUNEST or CAT or MAT or XAT or NMAT or CMAT and Interview Or Completed Company Secretary (CS) from Institute of Company Secretaries of India (ICSI), subject to qualifying Interview Or Completed Chartered Accountancy (CA) from Institute of Chartered Accountants of India (ICAI), subject to qualifying Interview Or Completed Cost & Management Accountancy (CMA) from Institute of Cost Accountants of India (ICAI)., subject to qualifying Interview, you need to fulfil this eligibility criteria for taking admission in LPU. Happy learning.