BBA in Marketing

Bachelor of Business Administration in Marketing or BBA in Marketing is an undergraduate honours degree that students can pursue after completing their 10+2. The course duration of BBA Marketing in India is generally three years for a full-time degree, but sometimes it may get extended to four years. As a management course, it encompasses both traditional and new marketing approaches and enables students to address real-life issues in the industry. Students will get to learn about market analysis, product management, creating marketing strategies, consumer behaviour, promotion, market research, branding, and collecting customer feedback. It is available in full-time and part-time course formats. Dedicated research may lead to certain online courses as well.

BBA in Marketing does not require students to appear for entrance exams, yet certain college entrance exams, like IPMAT, NPAT, DUCET, and XAT, are quite popular for admission to respective colleges. Marketing is one of the most important factors for every business in the market. Moreover, the practical approach of the programme allows students to understand the importance of marketing. Hence, students can benefit professionally from the course in any field.

Banaras Hindu University; Delhi University; Aligarh University; Indian Institute of Management, Indore; and Indian Institute of Management, Rohtak are the best Indian colleges to study BBA in Marketing. Their course fee shall range from INR 1,50,000 to INR 3,20,000. However, students can expect that certain colleges might charge up to INR 15,00,000 for the BBA Marketing programme.

Check out the major highlights of the BBA In Marketing program:

BBA in Marketing as a course can only be beneficial for students if they know how to reap the opportunities presented by the course. Here are some of the arguments in favor of the said course, which students can use to pursue the same and eventually earn profits:

• Easy Pathway to MBA Marketing: BBA in Marketing is the most relevant course for MBA in Marketing, which is one of the most profitable postgraduate courses. This is true on a global scale, that is students can pursue the course not only in India but abroad as well. BBA in Marketing will prepare students in the foundational concepts of marketing, making it easier for them to pursue MBA in the same. 
• High Demand in Industry: In the present era, a large portion of any product’s or service’s success is dependent on how well it has been marketed, that is whether the target audience is aware of its presence or whether they are interested in its prospects, etc. As marketing is an important function for any organization, the demand for professionals is high as well. Hence, job opportunities come easily and in huge numbers.
• Lucrative Remunerations: The huge demand for marketing professionals, who can reap tangible benefits leads to the fact that organizations are ready to pay high salaries and beneficial perquisites to them in exchange for their skills and talent. Students can expect to earn up to INR 40,00,000-60,00,000 annually within 10 years of their graduation.
• Higher ROI: The ROI of BBA in Marketing is quite profitable when seen in view of future prospects, either professional or educational. The course of BBA in Marketing is not too expensive but the professional returns equalize with those from STEM fields. Hence, to exist in comparison to other courses, the eventual returns on BBA in Marketing are huge, both in terms of both professional and personal aspects. 
• Entrepreneurial Skill Development: Students can use the BBA in Marketing course to build their entrepreneurship skills and start their own business or venture after graduating with the degree. They can use their educational skills to make their own business profitable and serve society as well.

One of the most prognosticated BBA programmes after 12th grade is the one in Marketing. BBA in Marketing course is offered to prospective students in two modes of learning i.e, full-time and online/distance schooling. However, a part-time BBA in Marketing course is not available. Discussed below are the details about BBA in Marketing course types.

Full-Time BBA in Marketing Courses

Full-time three-year students must attend in-person classes, complete regular assignments, and take semester-by-semester offline exams on campus. They must also present projects and perform practicals as part of the course programme. Students who enrol in a full-time study gain practical experience in the subject as well as in-depth learning through actively engaging with their instructors and other students.

Distance/Online BBA in Marketing Courses

Distance/online BBA in Marketing courses also last two to four years and can be pursued from anywhere. This course is designed for students who are working professionals and who cannot attend full-time courses. Colleges like D Y Patil Vidyapeeth, Jain Online, Symbiosis Center of Distance Learning, NMIMS university, etc provide this course online.

There are many specializations available in BBA in Marketing that are mentioned below. All these specializations have different goals.

Given that BBA in Marketing is an undergraduate degree program, there are no necessary entrance exam scores required. Hence, students do not need to use or attempt any entrance exams for admission to BBA in Marketing courses. That said, there are several Indian universities and colleges that prefer conducting their own entrance exams to maintain selectiveness among their enrolled students. 

Sometimes these exams may be compulsory to attend for admission to the applied colleges. At other times, students only need to appear for the college entrance exams if their 10+2 CGPAs fall short of the merit-based requirements of the applied colleges.

Here are the entrance exams which students might have to attempt to get admission to BBA in Marketing courses:

• Xavier Aptitude Test (XAT)
• Christ University Entrance Test (CUET)
• Banaras Hindu University Undergraduate Entrance Test (BHU UET)
• Indraprastha University Common Entrance Test (IPU CET)
• Narsee Monjee Institute of Management Studies National Test for Programs After Twelfth (NMIMS NPAT)
• Symbiosis Entrance Test (SET)
• IIM Indore Integrated Programme in Management Aptitude Test (IPMAT)

The minimum eligibility criteria for admission in the three-year undergraduate program in marketing will depend upon the institution or college at which the candidate is applying for admission. There are many colleges available in the country that offer admission to the BBA in Marketing program and each of the colleges has its own set of rules which must be fulfilled by the candidates in order to get admission. 

In general, students can expect the following to be the eligibility criteria for admission to BBA in Marketing courses:

• They need to have a senior secondary education certificate, equivalent to a 10+2 level of education.
• The certificate must have been issued by a recognized authority in collaboration with an accredited institution or school.
• The aggregate in 10+2 exams should be at least 50% or above.
• They must attempt the entrance examination as required by the college they are applying to.
• They must score equal to or more than the cut-off score mentioned by the applying university or college.

To get admission to BBA in Marketing courses in India, students can follow the steps below:

Step 1: Shortlist the colleges and programs that students wish to apply for.

Step 2: Students need to explore the eligibility criteria of the institutions they have applied to and prepare their application documents accordingly.

Step 3: In case the institution requires them to appear for certain entrance exams, they need to attempt the same.

Step 4: After receiving the exam scores, students need to compile their relevant documents and fill out the application form for BBA in Marketing. Submit the application along with documents and exam scores.

Step 5: If direct confirmation is not received, then they must wait for the admission lists to be declared.

Step 6: On confirmation of admission, students can get their enrollment number from their respective institutions. They might have to make a prompt payment of the first year’s or semester’s fee, as the case may be.

Students who are interested in the BBA in Marketing course have a variety of top management institutes in India to choose from. However, a candidate must weigh the pros and cons of the programme specialisation they are considering opting for. The following are the top BBA in Marketing colleges in India:

The need for marketers is booming as technology is developing swiftly. This is so that a firm cannot succeed without the genuine efforts of a marketer, hence, an innovative marketer has become an inevitable necessity. Modern organisations are aware that they cannot expand their businesses and sell their services without the involvement of marketers.

Studying BBA in Marketing abroad familiarises students with both conventional and cutting-edge marketing concepts, which they can apply to become experts. Business Economics, Types of Advertising, Social Media Marketing, Promotional Mobile Marketing, Marketing and Research Related to Business, Email Marketing, International Marketing, Accounts, etc. are a few of the topics that will be covered in the course.

Marketing is one of the best sectors in the world where individuals may experiment with their ideas, in contrast to other professions where they would not get the chance to show off their individuality. Students who enrol in BBA in Marketing courses abroad will have the chance to develop their managerial abilities related to various cultures and their people. Additionally, pursuing BBA in Marketing abroad can prove to be the finest option for someone looking for a profession that combines lucrativeness and innovativeness.

Depending upon the type of course and university a student prefers, studying BBA in Marketing abroad can usually take three or four years to complete. The course typically includes a variety of practical classes, depending on the course curriculum. There will also be a combination of personal study time and group lectures, seminars, and tutorials. The table below shows the BBA in Marketing abroad top colleges along with their respective countries:

Management students have a wide range of options when it comes to selecting the best b-school or institute that suits their professional needs, interests, and future employment prospects. The following is a discussion of some state-wise top BBA in Marketing colleges in India.

Rajasthan

The following are the five top BBA in Marketing colleges in Rajasthan:

Karnataka

The following are the four top BBA in Marketing colleges in Karnataka:

Maharashtra

The following are the four top BBA in Marketing colleges in Maharashtra:

Gujarat

The following are the three top BBA in Marketing colleges in Gujarat:

Other States

The following are some popular BBA in Marketing colleges in different Indian states:

In India, BBA in Marketing courses are offered by various prestigious institutes. Some of the top businesses or companies in this industry also offer internships as part of the course curriculum to incorporate students with practical on-field experience. The following is a discussion of some city-wise top BBA in Marketing colleges in the country.

Multiple factors do affect the BBA in Marketing course fees like the type of institute (whether government or private), internship opportunities, infrastructure, other facilities, etc. However, a student may expect to spend a minimum of INR 50,000 to INR 3 lakh annually. Although government institutes are quite pocket-friendly, private or public colleges are expensive. The following table summarises a list of management institutes along with their average annual BBA in Marketing course fee charged:

The syllabus for BBA in Marketing program will vary from college to college, but the course aims and subjects shall remain the same. While pedagogy is the decision of the college, the overall course curriculum is standardized for holistic education. Hence, the subject distribution over the syllabus may be different, but the study matter remains consistent. Nevertheless, candidates should check the official website in order to know the complete syllabus. Here is a general guide to BBA in Marketing syllabus design, as commonly followed by Indian colleges: 

As discussed, BBA in Marketing course is stretched over three years i.e., six semesters. The course curriculum for BBA in Marketing includes elective, core, and lab subjects, internships, and compulsory marketing projects. On the other hand, teaching methodologies consist of detailed study materials, labs, new techniques, tools, and technologies. These types of teaching methods are effective for engraining theoretical knowledge and developing soft skills to understand business problems and find resourceful and feasible solutions. Furthermore, students can choose their specialisation or elective subjects based on their interests. The following pointers make the BBA in Marketing course curriculum:

• Case Study
• Core and Elective Subjects
• Direct Instruction
• Field Visit
• Implementation-based
• Industrial Visit
• Inquiry-based
• Internship
• Project
• Six Semesters

As we all know that marketing is an important department in every company and organization. There is always an opening for good and skilled marketing managers and executives at all companies. Candidates who are looking for a career in marketing may apply to any organization after checking for the vacancy. There is a large scope for candidates who have completed their BBA in marketing degree. 

Some of the major areas in which the candidates may apply for a job are listed below:

Students must check out the job profiles available in a company or industry before applying. Some of the job profiles suitable for BBA in Marketing graduates are:

Some highly valued companies where the candidates may apply are:

• SBI
• Nestle
• TCS
• Mudra
• Amazon
• Deloitte
• Capgemini
• Deutsche Bank
• Wipro Limited

In India, fresh graduates with a BBA in marketing degree can expect to get a decent salary. They can anticipate becoming a junior manager or a mid-level marketing manager, depending on their training and experience. Students may typically expect to make between INR 5 lakhs to INR 7 lakhs per year. The pay may rise more with experience. For BBA in Marketing graduates, many international corporations in India offer attractive packages. The table below gives an idea of the salary range, job profile and job description of a BBA in Marketing graduate:

Prospective Employers

The following is a list of prospective employers offering decent packages to BBA in Marketing course graduates:

• TTI
• The Hartford
• State Farm
• Newell Brands
• Morgan Stanley
• Martin Marietta
• Marathon Oil
• Lilly
• Hormel 
• Georgia-Pacific
• E & J Gallo
• Cox Communications
• Coca-Cola
• Altria

A variety of exciting job prospects are offered by the BBA in Marketing course. To be successful in their career, students need to incorporate basic skills along with some knowledge about Digital Marketing like SEO and social media marketing. The following list includes some typical skills that are crucial in the field of BBA in Marketing, both for studying and for finding employment:

• Communication skills
• Creative skills
• Decision-making skills
• Leadership skills
• Negotiating and persuading skills
• Organisational skills
• Problem solving & consulting skills
• Technical skills
• Writing skills