BBA in New Age Sales and Marketing

BBA in New Age Sales and Marketing is a 3-year undergraduate course designed to prepare students for a career in sales and marketing while focusing on contemporary business practices and technologies. The course curriculum incorporates modern tools and strategies like data analytics, digital marketing, social media marketing, etc. into traditional sales and marketing practices. A BBA in New Age Sales and Marketing can help individuals become job-ready by acquiring theoretical knowledge and practical skills crucial to thriving in the fast-evolving landscape of marketing and sales in today’s digital age.

Since BBA in New Age Sales and Marketing is an innovative course designed to teach contemporary marketing and sales practices, not many colleges offer it. Currently in India, JECRC University, Jaipur is offering the course with a total fee of INR 7.25 Lakhs. The syllabus covers topics like market research, sales techniques, digital marketing strategies, consumer behavior, branding, advertising, e-commerce, and business analytics. After completing the course, graduates can work as Digital Marketing Specialists, Sales Representatives, Marketing Coordinators, E-commerce Managers, CRM Specialists, Marketing Analysts, and Content Marketing Managers with an average salary of INR 3-5 LPA. If you are looking for a job-ready assured program like BBA in New Age Sales and Marketing course, find the complete details below.

Check out the highlights of the BBA in New Age Sales and Marketing course provided in the table below.

Choosing a BBA in New Age Sales and Marketing degree can be a strategic decision for those interested in building a career in the dynamic field of marketing and sales. Here are several compelling reasons to pursue it:

• Industry Relevance: The curriculum is designed to keep pace with contemporary business practices and technologies, ensuring students are well-versed in modern tools and strategies.
• Practical Skill Development: Alongside theoretical knowledge, the course emphasizes practical skills crucial for thriving in today’s fast-evolving marketing and sales landscape.
• Career Opportunities: With a BBA in New Age Sales and Marketing, graduates can access a wide range of job roles that best match their interests and strengths.
• Attractive Salary Packages: The degree opens doors to positions with competitive salary packages with scope for growth with experience and further specializations.
• Foundation for Advanced Studies: The course also paves the way for higher education, such as an MBA, providing a solid foundation in business and marketing principles.

An online BBA in New Age Sales and Marketing degree is designed to provide flexibility for students to pursue their degree while managing other commitments. This is particularly beneficial for those who are working or have other responsibilities that make it difficult to attend traditional, on-campus classes. With the ability to create a personalized study schedule, pursuing a BBA in New Age Sales and Marketing online allows you to maintain a better balance between your work, education, and personal life. Additionally, online programs often come with lower tuition fees than traditional on-campus programs, making it a preferred option for students with a stringent budget.

The different types of BBA in New Age Sales and Marketing available have been discussed below.

• Regular Course: A traditional undergraduate degree program provides students with a comprehensive education in sales and marketing concepts. 
• Part-Time Course: It is a great option for students who wish to pursue education while managing other commitments such as work or family responsibilities.
• Online Course: One of the most popular choices these days, online courses allow students to have flexibility and study at their convenience.

To enroll in a BBA in New Age Sales and Marketing course, students must fulfill the following eligibility criteria:

• Academic Qualification: Passed class 12th examinations from any stream and a recognized board.
• Minimum Marks: Scored a minimum aggregate of 50% marks in 12th exams.
• Age Limit: Candidates should be aged between 17 to 24 years.

Note: The eligibility criteria may vary as per the college. So, candidates are advised to check the requirements laid out by the college they are applying for.

Skills Required for BBA in New Age Sales and Marketing

• Sales Skills
• Digital Literacy
• Analytical Skills
• Customer Focus
• Problem-Solving Skills
• Communication Skills
• Teamwork and Collaboration
• Time Management
• Networking Skills

Interested in taking admission to BBA in New Age Sales and Marketing course? Take a look at the admission process through entrance exams and merit.

Entrance Exam-Based Admission

If you are applying to a college that accepts admission based on entrance exams, you must first register for them and then appear for them. Those meeting the cutoff are called to participate in counselling, which may include group discussion, personal interview, or written ability test. The popular entrance exams for BBA in New Age Sales and Marketing include CUET PG, SET, NPAT, AIMA UGAT, and more.

Direct Admission Based on Merit

Students who don’t want to go through the hassle of preparing and appearing for the entrance exams should opt for direct admission based on the marks obtained in class 12th. The admission process includes filling out the application form for the desired colleges and submitting the fees & documents. A few colleges may conduct personal interviews before the final selection.

Students will study the following subjects during the BBA in New Age Sales and Marketing course.

Since BBA in New Age Sales and Marketing is an emerging specialization, not many colleges in India offer this course. Here’s the list of the top colleges offering this course.

A BBA in New Age Sales and Marketing opens up various career opportunities in various industries, especially those heavily relying on digital platforms and innovative marketing strategies.

Top BBA in New Age Sales and Marketing Job Profiles

Digital Marketing Specialist: Specialize in online marketing channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing.

• Marketing Analyst: Analyze market trends, consumer behavior, and sales data to provide insights about marketing strategies and decision-making processes.
• Sales Representative/Executive: These professionals work in sales roles where they are responsible for selling products or services to clients.
• Brand Manager: Oversees branding, marketing, and advertising for company products or services. They develop brand strategies and conduct market research.
• E-commerce Manager: They manage online sales platforms, including websites, product listings, customer experience, and digital marketing.
• Content Marketing Specialist: They develop and execute content marketing strategies to attract and engage target audiences.
• Social Media Manager: They manage a company's social media presence, creating content, engaging with followers, and analyzing social media metrics to optimize performance.
• Marketing Automation Specialist: They implement and manage marketing automation for streamlined processes, lead nurturing, and better campaign results.
• Sales Operations Analyst: They analyze sales data, track sales performance metrics, and optimize sales processes to increase efficiency and effectiveness.

BBA in New Age Sales and Marketing Salary

Top BBA in New Age Sales and Marketing Recruiters

• Amazon
• Deloitte
• Capgemini
• Deutsche Bank
• Wipro Limited
• SBI
• Nestle
• TCS
• Mudra

After completing a BBA in New Age Sales and Marketing, students can choose to pursue higher education to broaden their skills and knowledge. Here are some courses to opt for:

• MBA in Sales/ Marketing: Pursuing an MBA Sales Management or an MBA in Marketing can provide advanced knowledge and skills in business administration and strategic management, enhancing your career prospects in leadership roles.
• Data Analytics and Business Intelligence Courses: Given the increasing importance of data-driven decision-making in marketing, consider taking courses in data analytics, business intelligence, or data science.
• Certifications in Digital Marketing: Students can consider obtaining certifications in various areas of digital marketing, such as Google Ads, Google Analytics, Facebook Blueprint, HubSpot Inbound Marketing, or Hootsuite Social Marketing.
• Advanced Marketing Strategy Courses: Take courses or workshops that delve deeper into marketing strategy development to help you create innovative and effective marketing plans to drive business growth.
• Advanced Sales Training Programs: Enroll in advanced sales training programs or workshops to enhance your sales skills and techniques. Choose programs that focus on negotiation skills, sales management, relationship selling, and consultative selling.