B.Com in Advertising and Brand Management is a UG course in which students get to learn about how business institutes get the establishment to undertake the different ways of achieving these measures. The course provides a platform for experiential learning and grooms students towards industry-specific curriculum with a focused approach on specific areas that are crucial in the management of companies.
B.Com in Advertising and Brand Management Course Highlights
The major highlights of B.Com in Advertising and Brand Management are mentioned below -
Programme Level |
UG |
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Course Duration |
3 Years |
Eligibility Criteria |
Passed 10+2 or Equivalent |
Admission Process |
Merit/ Entrance Exam |
Course Type |
Semester |
Average Fee |
INR 10,000 to INR 2,50,000/- |
Average Starting Salary |
INR 2.5 LPA to INR 10 LPA |
Candidates need to obtain at least 50 per cent marks in their 10 + 2 examinations in order to secure admission in B.Com in Advertising and Brand Management
Admissions in India are done based on either two distinct admissions methods, including entrance-based and merit-based admissions. Depending on the requirements and admission policies of individual colleges. Check out the admissions processes opted for B.Com in Advertising and Brand Management courses in India, here.
Opted by universities and colleges across India, entrance-based admission is a common occurrence for B.Com in Advertising and Brand Management. Here, after applying to the college, candidates will be asked to sit for the appropriate entrance test, which will usually be conducted by the respective college itself.
After attempting the entrance test, the individual college or university will release a merit list containing the names of all candidates with their names and corresponding scores, secured in the entrance test.
Each candidate will then be called to participate in the defined selection process of the college or university, which may include a personal interview and/or group discussion.
Candidates will be called to participate in the order of their merit for the next selection parameters.
A candidate’s performance in the various selection parameters such as the entrance test and the personal interview and/or group discussion, among others, will be considered by the individual colleges while shortlisting candidates for admissions.
Here, candidates will be asked to apply to the college and await the respective institution’s direction for the B.Com in Advertising and Brand Management admission processes.
The selection processes may include participating in a personal interview and/or group discussion.
Here, the college will offer admissions to the prospective students if they perform well in the different parameters such as the personal interview and/or group discussion, past academic record and much more.
Universities and educational institutions with multiple affiliated and constituent colleges offering the same/similar degree or course often choose to shortlist students via a counselling-based selection process for B.Com in Advertising and Brand Management.
Such a selection process can be found under both entrance-based and merit-based admission processes.
Under entrance-based admissions, merit lists will be released by the colleges or university containing the names of candidates and their corresponding rank or scores obtained in the entrance test.
Under Merit-based admissions, colleges and universities will release merit lists containing the names of candidates and their corresponding ranks, calculated using the scores obtained in the qualifying exams.
Under both admission processes, each institution will call the student according to their merit and ask them to participate in the counselling rounds.
Each candidate will be asked to select their preferred choice of course and college during the counselling rounds.
Based on the choices of the candidates, their respective ranks according to the merit lists and the vacancy of seats available to the corresponding choices, the Universities/Colleges will offer admissions to the prospective candidates.
Note: Each college will define its admission processes for the respective courses that it offers. Therefore, aspirants are advised to check the admission processes of the college of their choice and confirm if they qualify the admission requirements of the particular course and college.
The average course fee for B.Com in Advertising and Brand Management both in government and private college is as follows:
Institute Type |
Minimum Annual Fee |
Maximum Annual Fee |
---|---|---|
Government College |
Rs 10,000/- |
Rs 1,00,000/- |
Private College |
Rs 35,000 |
Rs 2,50,000/- |
1st Semester:-
Fundamentals of Advertising-1 |
Fundamentals of Branding |
Graphic Designing-1 |
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Advertising and Marketing |
Introduction |
PowerPoint |
Advertising |
Brand Perspectives |
Quark Express |
Advertising and Society |
Stages of Brand Evolution |
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Comparative Study of Advertising with Sales Promotion, Public Relations, Publicity, and Personal Selling |
Brand and Consumers |
--- |
Five Players of Advertising (Wells Burnett) Current Issues in Advertising |
Customer Loyalty Brand Development Index & Category Development Index (BDI & CDI) Valued Discrimination (Strategy for Building Superior Brands) |
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2nd Semester:-
Fundamentals of Advertising-2 |
Laws of Branding |
Graphic Designing II |
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Types of Advertising |
Introduction to Laws of Branding: |
Corel Draw |
Types of Advertising |
1. The Law of Expansion |
Creation of logo & print advertisements by using Corel Draw |
Consumer Behaviour |
2. The Law of Contraction |
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Consumer Behaviour |
3. The Law of Publicity |
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Objectives of Advertising (DAGMAR Approach) |
4. The Law of Advertising |
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5. The Law of the Word |
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6. The Law of Credentials |
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7. The Law of Quality |
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8. The Law of the Category |
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9. The Law of the Name |
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10. The Law of Extensions |
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11. The Law of Fellowship |
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12. The Law of the Generic |
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13. The Law of the Company |
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14. The Law of Sub brands |
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15. The Law of Siblings |
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16. The Law of Shape |
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17. The Law of Colour |
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18. The Law of Borders |
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19. The Law of Consistency |
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20. The Law of Change |
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21. The Law of Mortality |
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22. The Law of Singularity |
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3rd Semester:-
Advertising Media & Media Planning |
Brand Positioning |
Graphic Designing-3 |
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Types of Advertising Media (Features, Merits, Demerits) |
Brand Positioning I |
Photoshop (Introductory) |
Advertising Media Planning |
Brand Positioning II |
Creation of print advertisements by using Photoshop image handling |
Development and Implementation of Media Strategies |
Positioning Strategy (Meaning) Types of Positioning Strategies |
--- |
Qualitative Aspects of Media Vehicle, Determining the Relative Cost of Media |
Positioning Errors |
--- |
Media Scene in India, Media for Rural Markets, Legal And Social Control on Advertising, ASCI (Code of Conduct) |
Brand Repositioning |
--- |
4th Semester:-
Advertising Management |
Brand Identity &Valuation |
Graphic Designing-4 |
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Advertising Department |
Brand Identity |
Photoshop (Advanced) |
Advertising Agency |
Brand Awareness, Brand Image |
Creation of print advertisements by using layers & mask (advanced Photoshop) |
Client-Agency Relationship |
Brand Valuation |
--- |
Advertising Budget |
Brand Valuation |
--- |
Methods of Budget appropriation |
Maintaining Desired Brand Association Brand Elimination |
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5th Semester:-
Creative Advertising I |
Brand Management |
Graphic Designing-5 |
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Advertising Research |
Stages of Brand Management |
2D & 3D Animation (Introductory) |
Creative Advertising |
Branding Strategy |
Creation of print advertisements by using layers & mask (advanced Photoshop) |
Creative Strategy, Unique selling proposition, Creative Brief |
Line Extensions |
--- |
Effective Creativity |
Types of Brand Extensions |
--- |
Advertising Theories |
Advantages & Disadvantages of Brand Extensions Brand Portfolio |
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6th Semester:-
Creative Advertising I |
Brand Equity |
Graphic Designing-6 |
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Copywriting |
Brand Equity (Definition) |
2D & 3D Animation (Advanced) |
Copywriting for Print |
Building Brand Equity |
Creation of print advertisements by using layers & mask (advanced Photoshop) |
Visual Communication |
Assets & Liabilities of Brand Equity |
--- |
Layout &Design |
Measuring Brand Equity |
--- |
Ad. Campaign |
Managing Brand Equity |
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Some of the popular employment sector and job roles available for the candidates after completing B.Com in Advertising and Brand Management is as follows:
Employment Sectors |
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Job Profiles |
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Average Salary |
Rs 2,50,000/- to Rs 10,00,000/- LPA |