B Com in Sales and Marketing

A three-year undergraduate study in the realm of commerce called B.Com in Sales and Marketing teaches students how to manage and plan a market. The course focuses on tried-and-true methods and the practical application of theory related to consumer behavior, sales management, advertising, quality management, and marketing ethics. The B.Com in Sales and Marketing exposes students to the practical side of marketing and gives them the tools to create marketing plans for their companies.

Candidates can pursue this course after completing their 12th grade. Some colleges provide admission to this course via entrance exams that are mostly university-level, whereas, other institutions provide admission to this course on merit-basis in the qualifying examination. A few of the popular entrance exams for admission to B.Com in Sales and Marketing are Symbiosis Entrance Test (SET), Delhi University Joint Admission Test (DU JAT), etc. 

The course can be pursued through regular and distance learning mode. A few of the top colleges that provide this course are Symbiosis College Of Arts And Commerce, Pune, Jd Birla Institute, Kolkata, Career College, Bhopal, Osmania University, Hyderabad, Alliance University, Bangalore, etc. The course fee ranges from INR 10,000 to INR 2,50,000.
 

The highlights section will provide you with all the crucial information regarding the major aspects of B.Com Sales and Marketing course like the eligibility criteria, course duration, average course fees, top recruiters, etc. The below table has been provided for your convenience encompassing all the important highlights related to the above-mentioned course.

Undergraduate students can prepare for professions in sales and marketing by enrolling in the B.Com Sales and Marketing programme.

The focus of a B.Com Sales and Marketing degree is on marketing management, planning strategies, and advertising. Students follow a predetermined path through the curriculum, which culminates in the creation of a marketing plan. The programme focuses on tried-and-true methods and the practical application of theory related to consumer behavior, sales management, advertising, quality management, legal issues, and marketing ethics.

By giving students real-world marketing ideas, examples, and case studies, the curriculum also helps students strengthen their critical thinking talents, allowing them to create marketing plans and advertising strategies for their firms.

The curriculum seeks to produce fierce sales cum marketing entrepreneurs and strategists. The department offers marketing and advertising specific specialist papers that combine theory and practice. Students are introduced to the real world of marketing and advertising in courses like Creative Advertising and Integrated Marketing Communication, which also give them practical experience through workshops led by professionals in the field.

Marketing and advertising are two of the most powerful methods by which businesses can pique the interest of consumers in their goods and services. Financial Accounting, Business Economics, Mathematics & Statistics, Financial Markets, Marketing, and Consumer Behavior are the subjects covered under this three-year undergraduate degree programme.
 

Candidates who are deeply interested in the field of marketing, advertising, and sales can opt for a B.Com in Sales and Marketing as this degree would provide them with all the necessary knowledge, exposure and essential skills needed to create effective marketing strategies and sales tactics to boost the growth of the business and improve its goodwill in the highly competitive market. Candidates who have a keen interest in finding what affects the behavior of consumers, how to influence the minds of consumers, how to maximize the reach of a product or service and sell it faster, etc. must pursue this course as this undergraduate degree course will enable them to grasp effective sales and marketing skills.
 

The field of sales and marketing is both challenging and lucrative. Businesses in every sector rely on marketing and sales experts to build brand awareness and boost sales of their goods and services. A job in marketing and sales can be ideal for you if you are a strategic and imaginative problem-solver. A sales professional is required to raise consumer knowledge of and demand for any new good or service. The necessity for marketing specialists will only grow in the years to come since a trustworthy human's personal touch and words can accurately sense consumers' emotions and requirements. The digital world will never make someone unemployed; it just serves as a tool.

Sales and marketing careers are tough and challenging. With the availability of big data and analytical technologies, the potential are growing. As a result, it is growing simpler to predict customer behavior. But in order to succeed in this sector, one must be quick-witted, fast to solve problems, and possess original ideas.

Opportunities in this field are constantly available in both the public and commercial sectors since in addition to products and services, individuals and ideas also need public relations specialists to market themselves. It is because when people lack knowledge and information, they may not see it as a necessity and may decide not to purchase it.

You should think about earning a marketing degree for the following three reasons:

Varied Career Options: You are exposed to a wide range of topics and disciplines as a marketing student. For instance, in order to understand consumer behavior, marketers need to be familiar with both fundamental business concepts and components of psychology. Graduates in marketing can put their abilities to use in a wide range of responsibilities, including designing websites, generating content, managing consumer research, and/or developing marketing strategies. Finding a marketing career that fits your interests and talents is an opportunity available to you as a marketing student.

In-demand Skills: A marketing degree guarantees that you have the communication and creative thinking skills that are so important in today's employment market. In actuality, college grads with superior computer and communication abilities have the highest career prospects and more chances to develop in their careers. Sales, advertising, product development, and public relations positions can all benefit from the critical research, analysis, and problem-solving abilities that marketing students acquire.

Amalgamation of Technology with Marketing and Sales: The way we connect with our environment and with businesses and brands is changing as a result of digital technology. Because they use data to understand customer behavior, create brand strategy, and make strategic marketing decisions, successful marketers and sales experts are both analytical and creative. It's crucial for marketers to comprehend how to use technology to engage and inspire customers. A job in sales and marketing can be ideal for you if you're a detail-oriented problem solver with a talent for creative thinking. Sales and marketing is all around us, from billboards to TV commercials to catchy jingles. You will learn to generate, conceptualize, and convey ideas in a way that is both imaginative and useful as a sales and marketing student. More importantly, a sales and marketing degree provides access to a wide range of employment options in a fast expanding industry.

Candidates must be eligible in the following ways in order to be admitted to the B.Com in Sales and Marketing programme:

• Candidates must have passed any stream of Class 12 from a recognised board or equivalent
• Candidates must have received an overall grade point average of at least 50% in class 12 (may vary from college to college). And candidates from reserved categories must receive a minimum aggregate percentage of 45% or above to become eligible for this course.
• Students may be admitted to certain colleges and universities based on their performance on multiple undergraduate entrance tests and meeting the necessary cutoff scores.
   

The general application process for admission to B.Com Sales and Marketing undergraduate degree programme is mentioned below:

• First, candidates must visit the official website of their preferred institute and carefully check the eligibility criteria.
• Eligible candidates can proceed further with their application process by registering on the institute’s official website.
• Registration process is mandatory in order to fill out the online application form
• After the registration, candidates must login again using their created username and password.
• After logging in, candidates will be required to fill out the online application form after selecting the appropriate course. 
• Candidates will have to fill out all the necessary personal information like their full name, their father’s name, their complete permanent address, mobile number, email address, etc. in their online application form.
• Candidates must also submit scanned copies of their photograph and signature along with the scanned copies of their official documents along with the online application form.
• Candidates must cross-check all the provided information and must ensure that each and every detail is correct and accurate.
• After completing the online application form, candidates will have to click on the submit button at the bottom of the online application form. They will be redirected to the payment gateway in order to pay the required application fee and complete the application process.
• After paying the requisite application fee, candidates will receive an email confirmation on their registered email address along with the fee payment details.
• Candidates may take a printout of the application fee payment receipt for future reference.

Note: The above-mentioned application process is a generalized application process and may be subject to change depending on institute to institute. Candidates are advised to check the official website of their chosen institute to know the accurate application process.

The application fee must be paid online or offline (depending on institute’s laid guidelines). Candidates who have filled out their application form online can directly pay the application fee after submitting their application form online out of three of the below mentioned methods:

• Net Banking
• Credit Card
• Debit Card

The application fee tends to vary from institute to institute. The application fee for B.Com Sales and Marketing undergraduate degree can range anywhere from INR 500 - INR 2000. Private institutes charge higher application fees as compared to the government institutes that charge lower application fees.
 

The marks earned in the 12th-grade exam serve as the basis for admission to the B.Com in Sales and Marketing programme. Some colleges, however, hold their own entrance exams for admission. Mostly, the admission is based on marks obtained in the qualifying exam. Candidates must focus on gaining maximum aggregate percentage in class 12th to secure a seat in their preferred college for B.Com Sales and Marketing three-year undergraduate degree program. However, there are few prestigious institutes like Jamia Millia Islamia University, Delhi, Delhi University Joint Admission Test, Guru Gobind Singh Indraprastha University, Delhi, and Narsee Monjee Institute of Management Studies, Mumbai, among others that conduct university-level entrance exams to admit candidates to this course. 

The course for B.Com Sales and Marketing undergraduate degree varies from institution to institution. Private colleges tend to charge a higher fee as opposed to government institutions that charge lower course fees along with providing excellent education.

The following is the course fee for the B.Com in Sales and Marketing at public and private colleges:

An individual must be sociable and likable in order to develop a profession in sales and marketing. In order to distinguish yourself in the field, the candidate should also have a thorough understanding of the market. Some essential knowledge and abilities needed for a job in sales and marketing are listed below:

The goal of the B.Com Sales and Marketing course is to develop the knowledge necessary to make wise choices when marketing products and services so that they can meet sales goals and generate constant demand in the market. A few of the objectives of the B.Com sales and marketing course curriculum are:

• Sincere instruction in the job and domain
• Critically assess data analysis findings and develop new tactics
• Studying the state of the market today and spotting its trends
• Possess the ability to lead and inspire your sales staff.
• Understanding market orientation is essential for business success.
• To acquaint pupils with the marketing function and marketing mix concept

The core subjects covered in B.Com Sales and Marketing course include:

The syllabus for the three-year undergraduate degree involves a mix of marketing, accounting and advertising subjects. The year-wise syllabus for the B.Com Sales and Marketing undergraduate degree programme is mentioned below in the table format for your convenience.

1st Year

2nd Year

 3rd Year

A few of the core papers that a candidate will have to study in B.Com Sales and Marketing degree programme are mentioned below:

• Retail Management
• Consumer Behavior
• Advertising and Brand Management
• Strategic Marketing
• Personal Selling and Salesforce Management
• Marketing Management
• Public Relations and Corporate Image
• Operations Research and Management
• Brand Management
• Market Targeting
• Financial Management
• Business Environment & Law Research
• Logistics And Supply Chain Management 
   

A few of the top institutes that provide B.Com Sales and Marketing three-year undergraduate degree are mentioned below in table format for your convenience.

Any business where marketing operations are conducted offers job opportunities to B.Com Sales and Marketing graduates. A student has the possibility to develop a successful career in this industry after completing a sales and marketing course from a reputable institution. In sales, targets must be set, followed, and strategies must be developed. They hire distributors and arrange for sales locations. Planning a marketing strategy is necessary to provide customers with goods and services effectively. Pricing, product creation, sales promotion, market research, and distribution are all part of the sales and marketing sector. Almost in all firms, sales or marketing experts are being employed.

The nimbleness, inventiveness, and distinctiveness of a sales and marketing specialist may prove to be the difference-maker. As a result, it is one of the ideal periods to work in this field. A strong PR and marketing team is needed to market to potential customers and clients given the ongoing advancement and innovation in products and services being made by new businesses and start-ups.

A sales professional is required to raise consumer knowledge of and demand for any new good or service. The necessity for marketing specialists will only grow in the years to come since a trustworthy human's personal touch and words can accurately sense consumers' emotions and requirements. As technology advances even further, the digital world will never make sales and marketing experts unemployed; it just serves as a tool.

Pricing, product creation, sales promotion, market research, and distribution are all part of the sales and marketing sector. Sales or marketing managers are employed in almost all businesses. Experts in sales and marketing typically work in industries including publishing, manufacturing, finance, and insurance. The bulk of public relations managers are employed by the insurance, scientific, technological, professional, and healthcare industries.

In the sector of sales and marketing, there are numerous job profiles and opportunities at various postings. A marketing staff is required by practically all businesses, thus employment opportunities are many. Additionally, because each of those businesses must appeal to a wide audience, the marketing and sales department has been divided into a number of levels and sections with a range of targets and goals that are shared by all. Some of the promising job profiles after completing B.Com in Sales and Marketing are as follows:

Sales and Marketing Manager: A Sales & Marketing Manager is responsible for coordinating sales activities, planning and executing promotional campaigns, overusing the sales and marketing budget of the company, etc.

Area Sales Manager: The innovative concepts that can aid in the creation of sales are developed by an area sales manager. Additionally, a local sales manager is responsible for developing marketing strategy and establishing goals.

Advertising Manager: The budget for the advertising campaign must be estimated, and the advertising materials must be approved by an advertising manager. The manager also evaluates the campaign's effectiveness.

Sales Representative: A sales representative will network and needs to be fully knowledgeable about the company's goods and services.

Market Analyst: A market analyst examines various trends and data to forecast customer preferences and interests based on a variety of variables. As a result, the business is better able to make a variety of crucial choices regarding how to market its goods for higher profits.

Retail Sales Associate: For clients who are prepared to make a purchase of a good or service, a retail sales associate works at assistance desks. They respond to inquiries about the good or service, offer suggestions, and provide additional information.

Brand Manager: A brand manager is in charge of tailoring a brand strategy to the target market of an organization. They are in charge of upholding brand integrity across all marketing campaigns and communications.

Copywriter: A copywriter creates advertisements, articles, and websites to market goods and services and entice more customers. They must produce clear, flawless, and imaginative writing.

Product and Innovation Manager: They are in charge of successfully completing all projects on schedule. A project manager who can manage several projects at once while maintaining a keen eye for detail and the larger picture is considered successful. The candidate must be well-organized and have the ability to collaborate with others, even when they do not directly answer to you. With team members and management, you must be able to speak clearly and frequently, bringing up any difficulties or problems as they arise. Additionally, you must be able to organize and plan work for the distribution of resources and costs.

Research project manager: The Research Project Manager oversees the program's strategy, management, technology strategy, implementation methodology, quality control, and support. The Research Project Manager conducts complex experiments, collects data, analyses that data, and presents that data to a variety of audiences. The Research Project Manager interacts with various organizational levels and outside organizations to discuss services and technology.

Distribution Manager: The distribution manager is in charge of machine replacements, warehouse operations, order testing, etc. Purchase orders are also approved and reviewed by the distribution manager.

Public relations managers: Public relations managers are in charge of upholding a favorable public image for their clientele and create news releases and initiatives to support that image. Organize all public relations efforts and oversee the social media team to reach audiences through both traditional and emerging media. Additionally, they handle requests for interviews and media queries. Ongoing evaluation of collaboration, sponsorship, and advertising opportunities.
 

To find out which companies hire the most recent graduates in sales and marketing, look at the table below:

A career in sales and marketing has a lot of potential given the increased competitiveness in all industries. A job in sales and marketing is tough and difficult. One needs to be intelligent, perceptive, able to solve problems, and original in order to succeed in this sector. To learn about the typical salaries given to B.Com sales and marketing professionals in India, see the table below: