Fashion Communication

In the fastest-growing world of the fashion industry, Fashion Communication is one of the newest fields. This world has pushed Fashion Communication to explore human-centred concepts and processes of system design linked with IT and traditional design. It is a specialised domain that trains fashion enthusiasts to promote, communicate and be creative in the lifestyle and fashion world. 

Offered at both undergraduate and postgraduate levels, the specialisation dynamically responds to the demands of the industry along with helping the students to be ready for various fashion and lifestyle areas of work. Fashion Communication course is for the ones who aspire to explore job profiles of a Fashion Stylist, Fashion Photographer, Fashion Journalist, Fashion Illustrator, Fashion Blogger, Fashion Marketing Manager etc. Fashion Communications covers the study of fashion writing, typography, event design, creative use of digital platforms, fashion illustration, fashion public relations and so on. Amongst the top career pathways, an individual holding a degree in Fashion Communication can enter the sphere of Fashion Styling, Visual Communication, Space Design, Photography, Media and Digital Design, etc.

From the learners’ end, they have to be very effective and versatile. Because these are the qualities the fashion industry expects from its employees. They must be aware of the trending fashion and the target audience’s requirements. Apart from these qualities, candidates need to be at least 10+2 qualified. Merit and entrance exam scores both are considered for admission to the Fashion Communication courses. It largely depends on the institutes which mode they prefer to follow.

Fashion Communication Highlights

Here are the highlights of the fashion communication course:

Reasons for Choosing Fashion Communication Courses

• Fashion Communication courses, lend the opportunity to learn about the lifestyle industry.
• As this is a communication and marketing-based industry, Fashion Communication candidates develop a high level of communication skills along with domain knowledge.
• In the domain knowledge, they get to learn about graphic design, retail experience design, styling, photography, advertising, etc.
• This course arms the learners with all the skills that are required to make a prospective career in the field.
• With the learning of Fashion Communication, the candidates become ready to face the industry’s challenges and offer effective solutions to them
• A Fashion Communication course turns a candidate into a dynamic professional who is desirable almost in all the sectors of the fashion industry
• Most importantly diverse opportunities can be explored including marketing, journalism, public relations, advertising etc.

Who Can Enroll in Fashion Communication Course?

The first and foremost criterion could be one’s interest. Candidates who have a passion for the latest fashion trends and want to experience the journey of the fashion industry can join the Fashion Communication course. Candidates who do not bother about the extended working hours but are more focused on experiencing the adventurous journey of the industry can take this course

Next comes the eligibility criteria. A 10+2 qualified candidate is eligible for a Bachelor’s degree in Fashion Communication Courses. Those who have a bachelor’s degree in the same domain can enroll in a Master’s degree programme in Fashion Communication in the Indian and Foreign Universities

Fashion Communication Course Learning Benefits

• As a course, Fashion Communication offers ample learning benefits to its learners. Some of the important benefits are listed below:
• The subject of Fashion Communication aids to develop the ability of blogging, writing and branding.
• Besides, the knowledge imparted throughout the course changes our psychology associated with fashion and its industry
• It teaches us how to use fashion as a mode of communication
• Being a part of media studies, the subject unfolds the learnings required in Event Management, Reporting, PR etc.

Fashion Communication aspirants need to satisfy the entry requirements given below in order to take admission in the institutions that offer it. In case they don't, then his/her candidature will be rejected.

• To be eligible for UG programmes in Fashion Communication, candidates must have passed 10+2 from any recognised Central or State Board of Education. They should have obtained not less than 45-50% in aggregate in the 12th standard. 
• To be eligible for PG programmes in Fashion Communication, applicants must have a valid graduation degree in the relevant field with not less than 45-50% marks in aggregate. The same shall be from a recognised university.
• For a Diploma course, some institutes accept the marks acquired in class 12th while a few colleges also accept the score obtained in class 10th.

Note: The eligibility criteria of colleges a course in Fashion Communication shall vary from each other.

Fashion Communication Skills Required

The Fashion Communication course requires certain skills which are further nourished throughout its learning duration. An aspirant should have the following skills to make the best out of the course:

• Risk Taking Ability
• Creative Skills
• Experimenting Skills
• Confident
• Good communication Skills
• Interpersonal Skills
• Listening and Writing Skills

Be it a Fashion Photographer or a Fashion Journalist, whatever profession one wants to join all the skills mentioned above will be helpful for them as these skills will drive them in the right direction.

Fashion Communication Course Types

A wide range of Fashion Communication courses in India is there at different institutes. Certificate, PG Diploma, Bachelor’s degree courses, and Diploma courses are mostly availed by the candidates. Detailed below are different types of Fashion Communication Courses:

Fashion Communication Online Courses

There are different online platforms that offer courses on Fashion Communication. Even industry’s top professionals have come up to offer such online courses aiming to produce more number of professionals in this field.

Fashion Communication Certificate Courses

 Most of the certificate courses are online. Candidates having (10+2) qualifications are eligible to pursue a certificate degree in online Fashion Communication Courses.

Fashion Communication Diploma Courses

 An applicant must pass (10+2) or equivalent from a recognized board to enroll in a Diploma course in Fashion Communication. Most institutes require at least 50% in aggregate marks.

Fashion Communication Degree Courses

To pursue a graduate degree course, an aspirant should pass (10+2) or equivalent in any stream with a minimum of 50% marks. To admit candidates in such courses, colleges generally consider either the merit of the previous exam or the entrance exam scores.

Fashion Communication Top Courses

Here are the top courses offered in Fashion Communication. Also, mentioned alongside are the duration and popular colleges offering fashion communication programmes.

Note: For admission-related assistance feel free to dial thehelpline number 1800-572-9877 (toll-free) or fill up the Common Application Form.

Fashion Communication Admission Process

Fashion Communication courses are offered by a number of institutes in India. The admission process followed by top colleges are as mentioned below:

• Candidates will be either selected on the basis of the marks acquired in the qualifying examination or as per their performance in the institute level entrance exams.
• An entrance examination at the institute level may include rounds such as aptitude tests, personal interviews and portfolio evaluation.

Fashion Communication Admission Processes are elaborated below:

Merit-Based Admission Process

Candidates need to fill up the application form for the Fashion Communication courses they want to enroll in. Then the colleges will select the candidates based on their merit scores obtained in the previous qualifying examination. By completing further rounds of admission, the candidates will get enrolled in the course.

Entrance-Based Admission Process

The entrance Exam for Fashion Communication is generally divided into different stages. For example, the NIFT entrance exam has three different stages including Creative Ability Test, General Aptitude Test, and Situation Test. The final selection of the candidates is performed based on the combined scores of written tests, situation tests, group discussions, and personal interviews. Mentioned below is the process followed for entrance-based admission:

• Candidates first register for a Fashion Communication Entrance Test
• After submitting the application form and paying the application fees, they become eligible to appear for the exam
• Then on a scheduled date, they give the written test
• The successful candidates are then called for the Situation Test, Group Discussions, and Personal Interview rounds
• By evaluating the combined scores, institutes/colleges offer the final admission for Fashion Communication courses

Fashion Communication Entrance Exams

As mentioned above, Fashion Communication candidates may be selected on the basis of the score obtained in one of the following entrance examinations:

• NIFT Entrance Exam
• NID DAT
• Pearl Academy Entrance Exam
• PID DAT

Top Fashion Communication Colleges in India

Several colleges in India offer Fashion Communication courses and the number of such institutes is increasing day by day. Candidates can check the Top Fashion Communication Colleges in India in the table below:

The syllabus for Fashion Communication shall vary from institute to institute. However, one can go through the below-mentioned topics for both UG, PG and Diploma courses to get an idea of the relevant subjects:

Fashion Communication Syllabus for Undergraduate Course

The important topics that are usually the part of Fashion Communication Syllabus for Undergraduate Courses are as follows:

First Year:

Second Year:

Third Year:

Fourth Year:

Fashion Communication Syllabus for Postgraduate Course

Check out the important topics that are often the part of Fashion Communication Syllabus for Postgraduate Courses:

First Year

Second Year:

Fashion Communication Syllabus for Diploma Course

Given below are the important topics that are a part of syllabus of Fashion Communication Diploma Courses:

There is an indefinite scope for Fashion Communication graduates in the universe of fashion. They can consider multiple areas inlcuding social media marketing, commercial fashion space, photography, branding, UI and UX design, styling, etc. The average annual salary of a graduate in Fashion Communication may range from INR 1,75,000 to INR 20,00,000. Few of the top job positions offered by the industry to Fashion Communication graduates are:

• Graphic Designer
• Fashion Photographer
• Fashion Journalist
• Photo Journalist
• UI/UX Designer
• Fashion Stylist
• Copy Writer
• Visualiser
• Visual Merchandiser
• Event Manager
• Brand Manager
• Font Designer
• Art and Set Director

Fashion Communication Top Recruiters

Fashion Communication professionals are mostly recruited by the industries’ top employers. These recruiters offer excellent job opportunities along with decent salary packages for potential aspirants. Listed below are the top recruiters of the Fashion Communication Industry:

Times of India

NDTV

Asian Age

Pantaloons

Marks and Spencers

Christian Dior

Marie Claire

Liberty

Lifestyle etc.

Fashion Communication Future Scopes

Fashion Communication Courses come with a plethora of scopes. All these scopes make it different from other courses that are prevalent in the fashion industry education. From the Fashion Communication courses, candidates come to know about how to conduct a human-centric approach to different problems that arise in the related industry. Therefore, the ability they adopt during the course makes them capable of joining any sector of the fashion industry. From Marketing to Advertising, Public Relations to Journalism, numerous career options can be availed by Fashion Communication graduates. The salary scale ranges between INR 2 lakhs to INR 40 lakhs depending on the specializations and careers chosen by the candidates

Professionals having a good Fashion Communication course are always desirable to employers. As the fashion industry has evolved a lot and will expand more in the future, it is expected that there will be no dearth of opportunities in the coming years. Therefore, successful candidates can be assured of a bright Fashion Communication career in the field. 

Fashion Communication Job Roles

Fashion Photographer- A Fashion Photographer conducts Photography sessions with the models for magazines, and campaigns and arranges how clothing can be presented for that.

Fashion Journalist- A Fashion Journalist is responsible for writing articles on the latest fashion trends for different print and digital media including magazines, websites, etc.

Photo Journalist- A Photojournalist is liable for shooting photos for different types of publications like magazines, newspapers, etc. The professionals working in this position conduct research on a subject, and write captions and narrations of taken photographs.

Fashion Stylist- The major responsibilities of a Fashion Stylist include giving fashion-related advice, and selecting accessories and outfits for the models.

Visualizer Stylist- A Visualiser Stylist designs display by assessing the customers’ preferences to grab the attention of new customers. The sole purpose of his work is to increase sales.

Font Designer- A Font Designer either creates a new font to meet the client’s needs or works on the existing one. They may work for font design companies or at the individual level. Hence, the profession of Font Designer is considered to be an independent one.

Public Relations Manager- A Public Relations Manager aims at improving the reputation of a company by organizing press conferences, pitching stories, etc.

Event Manager- The key responsibility of an Event Manager is to make planning and organize business, social and promotional events and ensure customer engagement in the events.  

Fashion Marketing Manager- A Fashion Marketing Manager creates and implements different marketing strategies, analyze the results, and make brand image and stories to create new sales drive for their products.

Fashion Advertiser – The major responsibility of a Fashion Advertiser is to create marketing campaigns on different media platforms for the promotion of brands and products

Fashion Communication Salary

Check out the salary of the Fashion Communication professionals in the table below: