MBA in Advertising Management is a two-year postgraduate program in which trains the students are trained to understand the advertisement industry and how to apply techniques in the market to benefit the company or the industry. The program is open for candidates who have completed their bachelor degree in relevant stream. Since the market is becoming very competitive, the demand for advertising manager has increased. Every company is employees to boost up their skills with advertising management. Besides this, there are some sectors which run only on the basis of advertising always aims for some good marketing strategies to rank ahead of other companies. Candidates who are creative and are good in creating advertisements may apply for this program.
The two year MBA In Advertising Management will not only provide knowledge about the theoretical concepts of the advertising but it also includes a six-month practical training in which students have to work on a live project. The training is compulsory for all the students as some percentage of the final result will depend on the candidate’s performance in the training period. It must be noted that candidates who are aiming for this program must possess good communication skills along with presentation skills.
Check out all important details about MBA in Advertising Management from the table given below.
Level |
PostGraduate |
---|---|
Duration |
2 Years |
Exam Type |
Semester |
Minimum Qualification Requirement |
Bachelor Degree |
Average Initial Salary |
INR 2 to 9 lacs per annum |
Selection Process |
Entrance Exam |
Minimum Aggregate Score Requirement |
47%-55% |
Major Recruiters |
Unilever, Nestle, MAERSK, McCann Erickson, Leo Burnett, R K Swamy- BBDO, FedEx Express, Ernst and Young, Snapdeal, Times of India, Shoppers Shop, etc. |
Candidates who want to get admission in the MBA in advertising management must have cleared BBA or any relevant bachelor degree with a minimum percentage of 45%. He or she must have cleared 12th with a minimum percentage of 45-50%. It must be noted that candidates from any background may apply for this master degree program but she or she must have scored the minimum percentage required by the college. The percentage criteria for admission in the MBA in advertising management will vary for all the colleges. No candidate will be allowed to get admission at any MBA advertising management college in India if he or she failed to satisfy the eligibility criteria.
Admission to the MBA in advertising management will be done on the basis of common admission process decided by the college. Every college has its own criteria for selecting students. Students will have to visit the official website of the college in order to fill the application form. Colleges will then sort out the candidates according to the percentage scored in the qualifying degree. Candidates with low percentage will not be permitted for the next round. Besides this, colleges will also consider scores in the entrance examination for admission. As we all know that advertising manager with some work experience is always preferable so the candidates who hold some work experience will get some additional points. Finally, the selected students will be called for document verification and seat confirmation round. All the candidates are advised to visit the college on the date given to them.
Colleges will include scores in the entrance exam while selecting candidates for admission. There are many entrance exam available for admission in the MBA in Advertising management. Candidates should check the eligibility criteria of the college to know the required entrance exam. The table provided below contain the management entrance exams along with the type of colleges that accepts that exam.
CAT |
IIMs and Most of the top league b schools |
---|---|
CMAT |
B schools/ Institutes approved by AICTE |
MAT |
Institutes/ Colleges under AIMA |
NMAT |
All campuses of NMIMS |
SNAP |
Symbiosis International University & its colleges |
XAT |
Xavier School of Management and other associated B schools |
All candidates are advised to score good marks in the entrance examination to get admission in the desired college.
Semester wise break up of MBA in Advertising Management Syllabus is provided below.
Semester 1
Sr. No. |
Subjects of Study |
---|---|
1 |
Business Communication and Personality Development |
2 |
Computer Applications |
3 |
Principles and Practices of Management |
4 |
Principles of Advertising Management |
5 |
Principles of Marketing |
6 |
Quantitative Techniques and Business Statistics |
Semester 2
Sr. No. |
Subjects of Study |
---|---|
1 |
Consumer Behavior |
2 |
Creative Writing |
3 |
Management of Advertising Agency |
4 |
Marketing and Advertising Research |
5 |
Media Planning |
6 |
Principles of Mass Communication |
Semester 3
Sr. No. |
Subjects of Study |
---|---|
1 |
Commercial Designing and printing Technology |
2 |
Financial and Cost Accounting |
3 |
Human Resource Management |
4 |
Organizational Behavior |
5 |
Production Technology – Audio/ Video and Film |
6 |
Strategic Marketing and Brand Management |
Semester 4
Sr. No. |
Subjects of Study |
---|---|
1 |
Campaign Planning |
2 |
Client Servicing and Account Planning |
3 |
Computer Animation |
4 |
Computer Graphics |
5 |
Corporate Communications |
6 |
Creative Writing and Internet Marketing |
With the increase in the competition among the companies, the demand for marketing managers has also increased. Every company requires managers who can create good advertising strategies for them and help the company rank ahead of other competitors. Candidates who are applying for this profile must possess good presentation skills, creative skills, photoshop and editing skills. All the candidates must note that they should own some extra skills in order to get a job as the competition for this position is very high.
Some of the areas where the candidates may apply for a job are listed below
Candidates may apply for any job profile listed below
FAQ’S
Q: I have completed bachelors in engineering. Can I apply for MBA In Advertising Management?
Ans: Yes. you can apply for admission. However, you must check the minimum percentage required for admission.
Q: Can I pursue MBA in Advertising Managwmtn with my job?
Ans: Yes, you can apply for distance learning in MBA in Advertising Management. There are many colleges in India which offer distance learning.