MBA in New Age Sales and Marketing

An MBA in New Age Sales and Marketing is a 2-year specialized program designed to equip students with advanced knowledge and skills in sales and marketing, particularly focusing on the evolving digital landscape. This course integrates traditional sales and marketing principles with modern digital tools and techniques, preparing graduates for the dynamic challenges of the contemporary business world. Graduates learn to navigate the rapidly changing digital marketplace, making them highly adaptable and capable of leading innovative marketing campaigns.

Through an MBA in New Age Sales and Marketing, students gain a deep insight into both the foundational and cutting-edge aspects of sales and marketing, ensuring they are well-prepared for various industry needs. The curriculum often includes modules on leadership and management, preparing students for senior roles by developing their decision-making and team management skills. With businesses increasingly moving online, the demand for professionals skilled in new-age sales and marketing techniques is soaring across sectors.

An MBA in New Age Sales and Marketing is the perfect job-ready assured program that can get you jobs like Digital Marketing Manager, Strategic Sales Director, CRM Specialist, Business Development Manager, and more. Consider this course if you want to upgrade your skills and advance your career. The details have been discussed below.

Check the highlights of the MBA in New Age Sales and Marketing course in the table below.

Choosing an MBA in New Age Sales and Marketing offers several compelling reasons and advantages for those looking to further their careers in this dynamic field. Some of them are mentioned below:

• Comprehensive Knowledge: It equips graduates with the latest skills and knowledge needed to navigate the complexities of modern marketing landscapes. Understanding these areas is crucial for creating effective marketing campaigns that resonate with today's consumers and drive sales.
• Industry Relevance: The digital economy is growing, and with it, the importance of savvy sales and marketing strategies. This degree ensures you remain competitive in a landscape that values innovation and adaptability.
• Potential for Higher Earnings: Specializing in new age sales and marketing can lead to higher earning potential, as businesses are willing to invest in professionals who can effectively navigate the digital marketplace.
• Personal Growth: Beyond just career advancement, this program encourages creativity, problem-solving, and leadership skills, contributing to personal development and confidence in professional settings.
• Networking Opportunities: Networking opportunities with peers, faculty, and industry professionals can be invaluable. These connections can lead to future job opportunities, collaborations, and insights into industry best practices.
• Career Advancement: An MBA in New Age Sales and Marketing can open doors to higher-level positions and increase earning potential. Graduates are well-positioned to take on leadership roles in marketing, sales, brand management, digital marketing, and customer experience management.

An online MBA in New Age Sales and Marketing is similar to a regular course. Being online, the program offers flexibility, allowing students to balance their studies with professional and personal commitments. This is particularly beneficial for working professionals looking to advance their careers without taking a break. The curriculum is designed to reflect the latest trends and practices in sales and marketing, ensuring graduates are well-prepared to meet the demands of the industry. Choosing an Online MBA in New Age Sales and Marketing can be a strategic step for those looking to thrive in the dynamic field of sales and marketing, offering both personal and professional growth opportunities.

Nowadays, various study modes are available when pursuing an MBA in New Age Sales and Marketing. Some of the types of course are discussed below.

The general requirements for admission to MBA in New Age Sales and Marketing have been laid out below:

• Minimum 50% marks in bachelor's degree of 3-year duration from a recognized university or equivalent and successfully qualifying for the GD-PI Process.
• The minimum eligibility criteria shall be relaxed by 5% for candidates belonging to the SC/ ST /OBC Non-creamy layer/ women category.
• A valid score in entrance exams like CAT/ MAT/ XAT.

Skills Required for MBA in New Age Sales and Marketing

• Sales Skills
• Digital Literacy
• Analytical Skills
• Customer Focus
• Problem-Solving Skills
• Communication Skills
• Teamwork and Collaboration
• Time Management
• Networking Skills

Students can get admission to an MBA in New Age Sales and Marketing through entrance exams like CAT, CMAT, XAT, or MAT. Many colleges offer direct admission without entrance exams based only on past academic records. Let’s check out the details about getting admission in both of these ways.

Entrance Exam-Based Admission

When applying to a college that admits students based on entrance exams, the first step is to register for the exams and then proceed to take them. After the exams, candidates who meet the cutoff score are invited to participate in a counseling session, which may involve group discussions, personal interviews, and written ability tests. The final admission decision is based on entrance exam scores, academic records, and performance in the selection rounds.

Direct Admission Based on Merit

Direct admission based on merit involves selecting students solely based on their academic records. This approach eliminates the need for entrance examinations or other selection criteria, prioritizing an applicant's academic performance and achievements. Colleges that accept direct admission require students to fill out the application form available on the website and appear for personal interviews if required. Once their application is shortlisted, they have to report to the institute and complete the admission formalities.

Here’s a general outline of the MBA in New Age Sales and Marketing syllabus taught during four semesters.

Being an innovative course, an MBA in New Age Sales and Marketing is not offered in many colleges. In India, the course is offered by the following institutes.

After graduating, students can find MBA in New Age Sales and Marketing jobs across industries such as technology, retail, healthcare, finance, consulting, and more. The combination of new-age marketing skills, strategic thinking, and business acumen developed during the course can open doors to rewarding and dynamic career opportunities.

Top MBA in New Age Sales and Marketing Job Profiles

• Digital Marketing Manager: Oversee digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Sales Manager: Lead sales teams, develop strategies, manage client relationships, and achieve revenue targets.
• Brand Manager: Manage brand positioning, develop strategies, and oversee marketing campaigns to build brand awareness and loyalty.
• Market Research Analyst: Conduct market research, analyze consumer behavior, and provide insights to support marketing strategies and product development.
• Product Manager: Manage the lifecycle of products, conduct market analysis, develop product strategies, and collaborate with cross-functional teams.
• Public Relations (PR) Manager: Develop PR strategies, manage media relations, handle crisis communications, and maintain a positive brand image.
• Customer Relationship Manager: Build and maintain strong relationships with customers, implement CRM strategies, and enhance customer satisfaction and loyalty.

MBA in New Age Sales and Marketing Salary in India

Top MBA in New Age Sales and Marketing Recruiters

• Amazon
• Deloitte
• SBI
• Nestle
• TCS
• Mudra
• Capgemini
• Deutsche Bank
• Wipro Limited

After completing an MBA in New Age Sales and Marketing, you may consider pursuing additional courses or certifications to enhance your skills and knowledge further. Here are some courses you could consider:

• Advanced Digital Marketing Certification: Dive deeper into digital marketing strategies, analytics, social media marketing, and e-commerce optimization.
• Data Analytics and Business Intelligence Courses: Learn data analysis tools, techniques, and applications specific to sales and marketing decision-making.
• Sales Management Certification: Focus on advanced sales techniques, negotiation skills, sales analytics, and sales force management.
• Customer Relationship Management (CRM) Certification: Specialize in CRM software, customer retention strategies, customer experience management, and CRM analytics.
• Content Marketing Certification: Master content creation, distribution, SEO optimization, and content marketing strategy development.