The MBA in Marketing syllabus includes a wide range of subjects aimed at providing students with in-depth knowledge and skills in marketing management. It covers topics such as Consumer Behavior, Sales Management, Brand Management, Digital Marketing, Advertising & Sales Promotion, Marketing Research, Product and Brand Management, Business-to-Business Marketing, and International Marketing. The syllabus aims to give students a strong understanding of market analysis, consumer behaviour, marketing strategies, and the effective utilization of digital marketing tools.
MBA in Marketing syllabus includes Marketing Management, Consumer Behavior, Marketing Research, Marketing Analytics, Brand Management, Integrated Marketing Communications, Product Management, Sales Management, Services Marketing, Retail Marketing, Digital Marketing, International Marketing, etc. MBA in Marketing is a two-year postgraduate programme that focuses on sales, marketing, consumer trends, strategies, and research in various sectors, enabling them to work as the leaders of firms. The MBA in Marketing subjects in the first year will primarily focus on management foundations with a few core subjects based on the area of specialization.
The MBA in Marketing course is designed for individuals with a strong passion for creativity and exceptional communication abilities. Once students have acquired vital skills, they can dedicate the necessary time and attention to studying statistics to determine the effectiveness of advertising and marketing strategies. By doing so, they will be equipped with the knowledge and expertise required to excel in their careers. Candidates may be eligible for managerial and executive positions in their current organization and may receive a job promotion by pursuing an MBA in Marketing. If you are interested in the course, find complete details about the MBA in Marketing syllabus and subjects provided on this page.
Check out the important MBA in Marketing subjects included in the curriculum of top MBA colleges.
MBA in Marketing Subject | Topics Covered |
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International Business |
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Managerial Economics |
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Financial and Cost Accounting |
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Marketing Management |
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Financial Management |
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Strategic Management |
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Accounting for Managerial Decisions |
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Consumer Behaviour |
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Entrepreneurship Development |
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Product and Brand Management |
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Under the MBA in Marketing programme, which lasts two years and is divided into four semesters, various topics are covered. Every semester has a new set of core MBA in Marketing subjects. All students must take the core subjects because they enable you to have a thorough understanding of the fundamentals of marketing and how to apply them. Over two years, theory and practicals prepare you for a variety of challenges that arise at the workplace. Here are the semester wise MBA in Marketing syllabus and subjects.
Semester | Syllabus |
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Semester I |
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Semester II |
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Semester | Syllabus |
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Semester III |
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Semester IV |
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An MBA in Marketing syllabus is designed for individuals who have a keen interest in understanding consumer behaviour, market trends, and strategic approaches to promoting products or services. Check out the core MBA in Marketing subjects taught during the course.
Business Environment | Management Concepts | Strategic Management |
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Marketing Management | Human Resource Management | Accounting and Managerial Decisions |
Management Information Systems | Statistical Analysis & Operations Research | Financial and Cost Accounting |
Managerial Economics | Financial Management | Marketing Research |
Accounting for Managerial Decisions | Consumer Behaviour | Advertising Management |
Sales Management | Corporate Strategy | Service Marketing and CRM |
Entrepreneurship Development | Product and Brand Management | Logistics and Supply Chain Management |
The elective MBA in Marketing subjects are chosen by the students to help them develop more specialized knowledge within the realm of business administration. To assist you in selecting the appropriate subjects depending on your interests, the electives in MBA in Marketing syllabus are listed below.
Corporate Communication | Digital Marketing | Principles of Public Relations |
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Customer Relationship | Management Marketing Laws | Supply Chain Management |
Strategic Product Management | Marketing Strategies | Rural Marketing |
Retail Buying Techniques | Emerging Marketing Concepts | Direct and Event Marketing |
Marketing for Non-Profit Organizations | Marketing Audit | Contemporary Marketing Management |
Marketing Decision Models | Pricing Management | Consumer Behaviour |
A distance MBA in Marketing programme has been developed for students who are unable to participate in a full-time MBA programme due to financial constraints, work commitments, etc. Check the MBA in Marketing syllabus for distance courses provided below:
Semester I | Semester II |
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Semester III | Semester IV |
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The first step in an MBA student's journey is passing the entrance exam. Candidates must pass any of the entrance exams among the CAT, XAT, GMAT, SNAP, NMAT, or CMAT, in order to seek admission into the MBA in Marketing programme. The candidates should familiarize themselves with the entire MBA in Marketing syllabus, which is presented below, in order to prepare for these entrance exams:
Verbal Ability (VA) | Data Interpretation (DI) |
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Logical Reasoning (LR) | Quantitative Ability (QA) |
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General and Business GK | Reading Comprehension (RC) |
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There are numerous reference books available for MBA in Marketing syllabus to help students score maximum marks in the degree programme and have a brighter future. Here are a few books on MBA in Marketing subjects that students might want to consider buying:
Name of the Book | Author(s) |
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The Internet Marketing Bible | Zeke Camusio |
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization | Olivier Blanchard |
Marketing Management | Philip Kotler |
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business | Jay Conrad Levinson |
Converge: Transforming Business at the Intersection of Marketing and Technology | Bob Lord and Ray Velez |
Managerial Communication Strategies and Applications | Hynes, Geraldine E. |
Managing for the Future: Organizational Behavior and Processes | Ancona, Kochan, Scully, Van Maanen and Westney |
Business Policy, Strategy, Planning, and Management | P.K.Ghosh |
Research for Marketing Decisions | Paul E. Green, Donald S. Tull |
Managerial Accounting: An Introduction to Concepts, Methods, and Uses | Maher, Stickney, and Weil |
Core and elective subjects make up the typical course structure for an MBA in Marketing. The first several semesters of the MBA in Marketing programme are devoted to core subjects. The MBA in Marketing course content is shown in the following table according to the basis of core, electives, projects and skills:
Type | Objectives | MBA in Marketing Course Curriculum |
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Core Subjects | You may be able to advance in your current position and become eligible for managerial and executive positions with the aid of an MBA in Marketing. The core subjects focus on improving leadership and communication abilities. |
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Elective Subjects | There are more opportunities for students to enhance their abilities and participate in case studies, projects, homework, and career training, including entrepreneurship. It boosts employment opportunities for candidates. Prospective employers will find it simpler to assess student performance on a scientific scale. |
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Skills | You will be able to improve your practical managerial abilities that will prepare you for a lucrative career in any sector of business. |
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Project Submission | Branding, Market Analysis, Advertising, and many other aspects of MBA marketing give students a wide range of topics to look into for their projects. The project will encourage the students to learn more and gain the abilities needed for marketing in the modern world. The project will be in their desired field of interest and marketing. |
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Case Study | This offers managerial training and development outside of the workplace, including a thorough written account of a simulated or actual decision-making scenario. | Students must identify the issue or circumstance, give background information, and, of course, make recommendations for how to resolve it within the context of the subject when doing case studies. |
Group-Based Projects and Activities | It assists you in understanding various viewpoints, learning from the expertise of your peers, and creating a team environment. | Since work is frequently done in teams in the business world and the success of an organization depends on the cooperation & participation of team members, students are divided into learning teams of 6–8 people who advance through the course and complete activities such as assignments etc. together. |
During the final year of MBA in Marketing, students are typically required to projects. Through these projects, students get the opportunity to apply the knowledge and skills they have acquired throughout their coursework to real-world situations. In some cases, students may even have the chance to work with local businesses or organizations to develop marketing strategies and solutions tailored to their specific needs. Check out the top MBA in Marketing projects topics provided below.
The MBA Marketing syllabus for IIM Ahmedabad covers subjects like Advertising and Sales Promotion Management, Business to Business Marketing, Consumer Behaviour and Technology, Customer-Based Business Strategies, Customer Relationship Management, International Business and Foreign Market Entry in BRIC Countries, Managing Customer Value Delivery, Managing Luxury Business, Market Research and Information Systems, etc.
MBA in Marketing syllabus for 4th semester covers topics like Characteristics of Business Policy and Corporate Strategy, Norms of Strategy Making, Organizational Mission, Corporate Objectives and goods, Analysis of Internal Resources, Logistics and Supply Chain Management, Management Information Systems, Marketing Strategies and Policies Marketing Decision, etc.
The MBA in Marketing subjects in 3rd year are Corporate Planning, Strategy Formulation, Strategy Evaluation, Introduction to Product & Brand Management, Entrepreneurial Environment, Concepts of Projects and Classification, Concept of CRM, Relationship management in practice, Segmenting, Targeting & Positioning various services, Strategy of International Business, etc.
The MBA in Marketing syllabus for 2nd semester includes topics like Accounting for Management, Activity-based Costing- Kaplan & Cooper's approach to ABC, Marginal Costing and its practical applications in Managerial decisions, Budgeting and Budgeting Control, Marketing and Distribution Cost Analysis, Marketing Research, Advertising, etc.
The MBA in Marketing subjects in 1st semester are the Distinction between Accounting and Finance, Objectives of Financial Management- Profitability vs wealth Maximization, Organization for Finance Function, Capital Structure Planning- Patterns of financial requirement, Management of Fixed Capital, Management of Working Capital, etc.
The MBA in Marketing subjects in 1st semester are Managerial Economics, Marketing Management, Strategic management, Accounting, Business communication, Financial Management, Management Accounting, Research Methodology, Business environment, Consumer Behaviour, Human Resource Management, Management Concepts, Marketing Research, Operations Management, Organizational Behaviour, Business Law, Business Statistics, Change Management, etc.
The syllabus for MBA in Marketing online courses includes Management Process and Organizational Behavior, Business Communication, Statistics for Management, Production and Operations Management, Financial Management, Marketing Management, Management Information System, Research Methodology, Legal Aspects of Business, Sales Distribution and Supply Chain Management, E-Marketing, International Marketing, etc.
The best Marketing books for MBA students are The Internet Marketing Bible, Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Converge: Transforming Business at the Intersection of Marketing and Technology, Managerial Communication Strategies and Applications, Managing for the Future: Organizational Behavior and Processes, Research for Marketing Decisions, etc.
MBA in Marketing subjects are easy to understand if you are from a management background or working in a related field. However, the syllabus may seem difficult if you are new to the concepts. But if you are interested in Marketing and are passionate about making a career in it, then you’ll easily be able to grasp the concepts.
The MBA in Marketing syllabus is different from regular MBA as it involves subjects that provide an in-depth understanding of marketing concepts. However, the introductory subjects are somewhat similar in both courses, but at the end of the Marketing specialization, the subjects are focused on this area only.
The elective MBA in Marketing subjects are Corporate Communication, Digital Marketing, Principles of Public Relations, Customer Relationship, Management Marketing Laws, Supply Chain Management, Strategic Product Management, Marketing Strategies, Rural Marketing, etc.
The subjects included in 2nd year MBA in Marketing syllabus Corporate Planning, Concept of long-term planning, Strategic Planning, Strategy Evaluation, Logistics and Supply Chain Management, Management Information System, Market Segmentation for Non-profit Organization, etc.
The 1st year MBA in Marketing syllabus includes Distinction between Accounting and Finance, Objectives of Financial Management- Profitability vs wealth Maximization, Management of Working Capital, Budgeting and Budgeting Control, Marketing and Distribution Cost Analysis, Management Accounting in Marketing and Physical Distribution Market Segmentation, etc.
The core MBA in Marketing subjects include Business Environment, Management Concepts, Strategic Management, Marketing Management, Human Resource Management, Accounting and Managerial Decisions, Management Information Systems, etc.
MBA in Marketing syllabus includes Marketing Management, Consumer Behavior, Marketing Research, Marketing Analytics, Brand Management, Integrated Marketing Communications, Product Management, Sales Management, Services Marketing, Retail Marketing, Digital Marketing, International Marketing, etc.