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MBA in Marketing Syllabus & Subjects 2024

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Sep 24, 2024 21:06PM IST

The MBA in Marketing syllabus includes a wide range of subjects aimed at providing students with in-depth knowledge and skills in marketing management. It covers topics such as Consumer Behavior, Sales Management, Brand Management, Digital Marketing, Advertising & Sales Promotion, Marketing Research, Product and Brand Management, Business-to-Business Marketing, and International Marketing. The syllabus aims to give students a strong understanding of market analysis, consumer behaviour, marketing strategies, and the effective utilization of digital marketing tools.

What is MBA in Marketing Syllabus?

MBA in Marketing syllabus includes Marketing Management, Consumer Behavior, Marketing Research, Marketing Analytics, Brand Management, Integrated Marketing Communications, Product Management, Sales Management, Services Marketing, Retail Marketing, Digital Marketing, International Marketing, etc. MBA in Marketing is a two-year postgraduate programme that focuses on sales, marketing, consumer trends, strategies, and research in various sectors, enabling them to work as the leaders of firms. The MBA in Marketing subjects in the first year will primarily focus on management foundations with a few core subjects based on the area of specialization.

The MBA in Marketing course is designed for individuals with a strong passion for creativity and exceptional communication abilities. Once students have acquired vital skills, they can dedicate the necessary time and attention to studying statistics to determine the effectiveness of advertising and marketing strategies. By doing so, they will be equipped with the knowledge and expertise required to excel in their careers. Candidates may be eligible for managerial and executive positions in their current organization and may receive a job promotion by pursuing an MBA in Marketing. If you are interested in the course, find complete details about the MBA in Marketing syllabus and subjects provided on this page.

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Table of Contents

MBA in Marketing Subjects

Check out the important MBA in Marketing subjects included in the curriculum of top MBA colleges.

MBA in Marketing SubjectTopics Covered
International Business
  • Accounting for Managers
  • International Trade and Policy Framework
  • Economics for Managers
  • Operation Research for Business Decision
  • Entrepreneurship and New Venture Planning
  • Corporate Finance
  • International Financial System
  • International Supply Chain Management & Logistics
  • International Human Resource Management
  • Corporate Governance and Social Responsibility of Business
Managerial Economics
  • Demand Analysis and Forecasting
  • Profit Management
  • Capital Management
  • Demand for Managerial Economics
  • Define the Problem
  • Determine the Objective
  • Discover the Alternatives
Financial and Cost Accounting
  • Tools for Financial Analysis & Planning
  • Working Capital Management and Leverage Analysis
  • Cost of Capital
  • Capital Budgeting
  • Working Capital Cycle
  • Working Capital Financing
  • Inventory Management
  • Management of Receivable
  • Determinants of Credit Policy 
  • Cash Management
Marketing Management
  • Managerial economics
  • Economic environment of business
  • Accounting for managers
  • Corporate finance
  • Management accounting
  • Human resource management
  • Production and operations management
  • Business communication
  • Information technology management
  • Management of information systems
Financial Management
  • Corporate Social Responsibility
  • Supply Chain Management
  • Principles of Accounting
  • Business Intelligence
  • Principles of Marketing Management 
  • Strategic Management
  • Managerial Economics
  • Business Law
  • Organization Behaviour
  • Corporate Management
Strategic Management
  • Corporate Planning
  • Concept of Planning
  • Planning Process
  • Types of Planning
  • Strategic Planning
  • Strategic Decision Making
  • External Analysis
  • Remote Environment Analysis
  • Competitive Analysis
  • Global Environmental Analysis
Accounting for Managerial Decisions
  • Financial Statement Analysis
  • Marginal costing and Break-even analysis
  • Cost Accounting
  • Financial Statements
  • Analysis and Comparison of Financial Statements
  • Ratio Analysis
  • Funds and Cash Flow Statement and Marginal Costing
  • Funds Flow Statement
  • Cash Flow Statement
  • Marginal Costing
  • Differential Cost-analysis and Decision Making
Consumer Behaviour
  • Consumer Learning
  • Consumer Perception
  • Consumer Attitude
  • Consumer Decision Making Process
  • Levels of Consumer Decision Making
  • Models of Consumers
  • Making
  • Consumer Communication
  • Consumer Behaviour and Product Strategy
  • Consumer Behaviour and Pricing Strategy
  • Consumer Behaviour and Distribution Strategy
Entrepreneurship Development
  • Entrepreneurship Development Skills 
  • Organising the company
  • Functional organization and division of labour
  • Matrix organizations
  • Concept of “Lean”
  • Working in teams
  • Organizational maturity
Product and Brand Management
  • The concept of Brand Equity
  • Creating brands in a competitive market
  • Brand Positioning and Brand Associations
  • Using Brand Elements to create brand equity
  • Leveraging Secondary Brand Associations
  • Growing and Sustaining Brand Equity
  • Designing and Implementing Branding Strategies
  • Launching Brand Extensions Products
  • Managing brands over time
  • Developing a Brand Equity Management System
  • Measuring Sources of Brand Equity
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Semester Wise MBA in Marketing Syllabus

Under the MBA in Marketing programme, which lasts two years and is divided into four semesters, various topics are covered. Every semester has a new set of core MBA in Marketing subjects. All students must take the core subjects because they enable you to have a thorough understanding of the fundamentals of marketing and how to apply them. Over two years, theory and practicals prepare you for a variety of challenges that arise at the workplace. Here are the semester wise MBA in Marketing syllabus and subjects.

MBA in Marketing Subjects in 1st Year

Semester Syllabus
Semester I
  • Distinction between Accounting and Finance
  • Objectives of Financial Management- Profitability vs wealth Maximization
  • Organization for Finance Function- Time value of money valuation concept, compound value concept, Present value concept, Financial Planning and Financial Forecasting
  • Capital Structure Planning- Patterns of financial requirement 
  • Management of Fixed Capital - Concept, relevance and computation of cost of capital nature and scope of Capital Budgeting
  • Management of Working Capital 
Semester II
  • Accounting for Management - Nature and scope, Role of Management Accountant, Differences in the financial accounting, Strategic Management
  • Activity based Costing- Kaplan & Cooper's approach to ABC- How to develop ABC system, How ABC system supports corporate strategy
  • Marginal Costing and its practical applications in Managerial decisions
  • Budgeting and Budgeting Control
  • Marketing and Distribution Cost Analysis - Techniques of
  • Management Accounting in Marketing and Physical Distribution Market Segmentation
  • Advertising, its role in the marketing process; Legal, Ethical and Social aspects of advertising
  • Marketing Research: Introduction, Management uses of marketing research, Problem Formulation & steps in Decision Making Process

MBA in Marketing Subjects in 2nd Year

Semester Syllabus
Semester III
  • Corporate Planning; Concept of long-term planning, Strategic Planning (Planning Strategically)
  • Strategy Formulation: Concept, Process & Affecting Factors.
  • Strategy Evaluation: Process, Criteria, Environmental Analysis, Resource Analysis
  • Introduction to Product & Brand Management, Product Levels, Product Hierarchy, Classification of Product.
  • Entrepreneurial Environment – Meaning, Private Enterprise and Development, Significance of Entrepreneurial Development Programmes
  • Concepts of Projects and Classification, Project Identification, Project formulation, Project Design and Network Analysis
  • Concept of CRM, Relationship management in practice, Segmenting, Targeting & Positioning various services
  • Strategy of International Business – Strategy, planning, organizational structure and process of control
Semester IV
  • Characteristics of Business Policy and Corporate Strategy, Norms of Strategy Making, Organizational Mission, Corporate Objectives and goods, Analysis of Internal Resources
  • Logistics and Supply Chain Management
  • Management Information System
  • Marketing Strategies and Policies marketing Decision, Variable and Policy issues, product line and product mix policy, PLC, Product Positioning Strategy and Market recommendation 
  • Financial Strategies- Financial Policy Issues, Sources of finance control of capital issues, Types of securities, Financial leverage, Investment and capital allocation policy, capital budgeting
  • Market Segmentation for Non-profit organization, Target Marketing
  • Balance of Trade, Balance of Payments and Instruments of Trade Policy, Devaluation, Revaluation, Appreciation & Depreciation
  • Concept of Free Trade and Regional Economic Groupings, Selection of Global Markets, Segmentation and Positioning, Product Planning
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Core Subjects in MBA in Marketing

An MBA in Marketing syllabus is designed for individuals who have a keen interest in understanding consumer behaviour, market trends, and strategic approaches to promoting products or services. Check out the core MBA in Marketing subjects taught during the course.

Business EnvironmentManagement ConceptsStrategic Management
Marketing ManagementHuman Resource ManagementAccounting and Managerial Decisions
Management Information SystemsStatistical Analysis & Operations ResearchFinancial and Cost Accounting
Managerial EconomicsFinancial ManagementMarketing Research
Accounting for Managerial DecisionsConsumer BehaviourAdvertising Management
Sales ManagementCorporate StrategyService Marketing and CRM
Entrepreneurship DevelopmentProduct and Brand ManagementLogistics and Supply Chain Management
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Elective Subjects in MBA in Marketing

The elective MBA in Marketing subjects are chosen by the students to help them develop more specialized knowledge within the realm of business administration. To assist you in selecting the appropriate subjects depending on your interests, the electives in MBA in Marketing syllabus are listed below.

Corporate CommunicationDigital Marketing Principles of Public Relations
Customer RelationshipManagement Marketing LawsSupply Chain Management 
Strategic Product Management Marketing Strategies Rural Marketing 
Retail Buying TechniquesEmerging Marketing Concepts Direct and Event Marketing
Marketing for Non-Profit Organizations Marketing Audit Contemporary Marketing Management 
Marketing Decision ModelsPricing ManagementConsumer Behaviour
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MBA in Marketing Syllabus for Distance Programs

A distance MBA in Marketing programme has been developed for students who are unable to participate in a full-time MBA programme due to financial constraints, work commitments, etc. Check the MBA in Marketing syllabus for distance courses provided below:

Semester ISemester II
  • Management Theory and Practice
  • Organizational Behavior
  • Marketing Management
  • Business Economics
  • Business Environment
  • Financial Accounting and Analysis
  • Information Systems for Managers
  • Statistical Analysis and & Operations Research
  • Business Communication
  • Essentials of HRM
  • Business Law
  • Consumer Behaviour
  • Strategic Management
  • Operations Management
  • Decision Science
  • Accounting And Managerial Decisions
Semester IIISemester IV
  • Product and Brand Management
  • E-Commerce
  • Consumer Behavior
  • Marketing Strategy
  • Sales Management
  • International Marketing
  • Entrepreneurship Development
  • Customer Relationship Management
  • Marketing Research
  • Digital Marketing
  • Business: Ethics, Risk and Governance
  • Research Methodology
  • Strategic Management
  • Total Quality Management
  • Logistics and Supply Chain Management 
  • Project
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MBA in Marketing Syllabus for Entrance Exams

The first step in an MBA student's journey is passing the entrance exam. Candidates must pass any of the entrance exams among the CAT, XAT, GMAT, SNAP, NMAT, or CMAT, in order to seek admission into the MBA in Marketing programme. The candidates should familiarize themselves with the entire MBA in Marketing syllabus, which is presented below, in order to prepare for these entrance exams:

Verbal Ability (VA)Data Interpretation (DI)
  • Vocabulary Based (Synonyms Antonyms)
  • English Usage or Grammar
  • Sentence Correction
  • Fill in the blanks
  • Cloze Passage
  • Analogies or Reverse Analogies
  • Jumbled Paragraph
  • Meaning-Usage Match
  • Summary Questions
  • Verbal Reasoning
  • Facts / Inferences / Judgements
  • Reading Comprehension
  • Data Tables
  • Data charts
  • Pie charts
  • Caselet based Data
  • Venn Diagrams
  • Graphs – Line X-Y Graphs
  • Data analysis and Data comparison
  • Bar diagrams & Charts including Simple, Stacked, Composite Bar charts
Logical Reasoning (LR)Quantitative Ability (QA) 
  • Clocks
  • Calendars
  • Binary logic
  • Seating Arrangement
  • Blood Relations (Family Tree)
  • Input-Output
  • Series
  • Syllogism
  • Quantitative Reasoning
  • Puzzles
  • Critical Reasoning
  • Linear and matrix arrangement
  • Logical Reasoning based on Rankings
  • Direction sense and Decision Making
  • Set Theory, Venn Diagrams, Network Diagrams
  • LCM and HCF
  • Percentages
  • Profit and Loss
  • Interest (Simple and Compound)
  • Number System 
  • Algebra
  • Geometry/ Mensuration
  • Linear Equations
  • Quadratic Equations
  • Surds and Indices
  • Permutation and Combination
  • Mixtures and Alligations
  • Trigonometry
  • Speed, Time and Distance
  • Time and Work
  • Averages
  • Ratio and Proportion, and others
General and Business GKReading Comprehension (RC)
  • Current Affairs India: Constitution, Government, Laws, Famous People, Achievements, Organizations, History, Geography, Economy, Politics, States.
  • World: Countries, Organizations, Leaders, World Economy, Summits.
  • Science, Industry, Trade etc
  • Current affairs making impact on Social Life, International Affairs, Govt policies and Schemes for example Triple Talaq, Clean India Mission, Migration of people from one country to other, Growing intolerance across the Globe
  • Business & Economic RC Passages for example Global economic changes, economic development at the cost of environment, Impact of Demonetization in India, Wasteful expenditure by Governments
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Important Books for MBA in Marketing

There are numerous reference books available for MBA in Marketing syllabus to help students score maximum marks in the degree programme and have a brighter future. Here are a few books on MBA in Marketing subjects that students might want to consider buying:

Name of the BookAuthor(s)
The Internet Marketing BibleZeke Camusio
Social Media ROI: Managing and Measuring Social Media Efforts in Your OrganizationOlivier Blanchard
Marketing ManagementPhilip Kotler
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small BusinessJay Conrad Levinson
Converge: Transforming Business at the Intersection of Marketing and Technology Bob Lord and Ray Velez
Managerial Communication Strategies and ApplicationsHynes, Geraldine E.
Managing for the Future: Organizational Behavior and ProcessesAncona, Kochan, Scully, Van Maanen and Westney
Business Policy, Strategy, Planning, and ManagementP.K.Ghosh
Research for Marketing DecisionsPaul E. Green, Donald S. Tull
Managerial Accounting: An Introduction to Concepts, Methods, and UsesMaher, Stickney, and Weil
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MBA in Marketing Course Structure

Core and elective subjects make up the typical course structure for an MBA in Marketing. The first several semesters of the MBA in Marketing programme are devoted to core subjects. The MBA in Marketing course content is shown in the following table according to the basis of core, electives, projects and skills:

TypeObjectivesMBA in Marketing Course Curriculum
Core SubjectsYou may be able to advance in your current position and become eligible for managerial and executive positions with the aid of an MBA in Marketing. The core subjects focus on improving leadership and communication abilities.
  • Marketing management
  • Operations management
  • Consumer and brand insight strategy
  • Digital marketing and social media management
  • Forecasting, modelling, and marketing strategy
  • New product strategy, branding, and marketing
  • International and multinational marketing
Elective SubjectsThere are more opportunities for students to enhance their abilities and participate in case studies, projects, homework, and career training, including entrepreneurship. It boosts employment opportunities for candidates. Prospective employers will find it simpler to assess student performance on a scientific scale.
  • Advertising Management
  • Marketing Research
  • Salesforce Management
  • Integrated Marketing Communications
  • New Product Development and Marketing
  • Business Marketing Operations
  • International Marketing
SkillsYou will be able to improve your practical managerial abilities that will prepare you for a lucrative career in any sector of business.
  • Data analytics
  • Strategic thinking
  • Time Management
  • Leadership
  • Teamwork
  • Analysis
  • Strong communication skills
Project SubmissionBranding, Market Analysis, Advertising, and many other aspects of MBA marketing give students a wide range of topics to look into for their projects. The project will encourage the students to learn more and gain the abilities needed for marketing in the modern world. The project will be in their desired field of interest and marketing. 
  • Marketing Project on Salesforce Management
  • Marketing Research Process and Consumer Behaviour
  • Marketing Information System and Market Feedback Survey
  • Organized Retailing in India
  • Study of Brand Promotion Strategy of the Company
Case StudyThis offers managerial training and development outside of the workplace, including a thorough written account of a simulated or actual decision-making scenario.Students must identify the issue or circumstance, give background information, and, of course, make recommendations for how to resolve it within the context of the subject when doing case studies.
Group-Based Projects and ActivitiesIt assists you in understanding various viewpoints, learning from the expertise of your peers, and creating a team environment.Since work is frequently done in teams in the business world and the success of an organization depends on the cooperation & participation of team members, students are divided into learning teams of 6–8 people who advance through the course and complete activities such as assignments etc. together.
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MBA in Marketing Project Ideas

During the final year of MBA in Marketing, students are typically required to projects. Through these projects, students get the opportunity to apply the knowledge and skills they have acquired throughout their coursework to real-world situations. In some cases, students may even have the chance to work with local businesses or organizations to develop marketing strategies and solutions tailored to their specific needs. Check out the top MBA in Marketing projects topics provided below.

  • Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand
  • Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth
  • Study the effects of Branding on consumers in the Real Estate Sector
  • Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries
  • Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date
  • Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector
  • Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities
  • Study on marketing mix & competitive analysis of Surf Excel brand
  • Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns
  • Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance
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FAQs about MBA Marketing Syllabus

What is MBA Marketing syllabus for IIM Ahmedabad?

The MBA Marketing syllabus for IIM Ahmedabad covers subjects like Advertising and Sales Promotion Management, Business to Business Marketing, Consumer Behaviour and Technology, Customer-Based Business Strategies, Customer Relationship Management, International Business and Foreign Market Entry in BRIC Countries, Managing Customer Value Delivery, Managing Luxury Business, Market Research and Information Systems, etc.

What is MBA in Marketing syllabus for 4th semester?

MBA in Marketing syllabus for 4th semester covers topics like Characteristics of Business Policy and Corporate Strategy, Norms of Strategy Making, Organizational Mission, Corporate Objectives and goods, Analysis of Internal Resources, Logistics and Supply Chain Management, Management Information Systems, Marketing Strategies and Policies Marketing Decision, etc.

What is MBA in Marketing subjects in 3rd year?

The MBA in Marketing subjects in 3rd year are Corporate Planning, Strategy Formulation, Strategy Evaluation, Introduction to Product & Brand Management, Entrepreneurial Environment, Concepts of Projects and Classification, Concept of CRM, Relationship management in practice, Segmenting, Targeting & Positioning various services, Strategy of International Business, etc.

What is MBA in Marketing syllabus for 2nd semester?

The MBA in Marketing syllabus for 2nd semester includes topics like Accounting for Management, Activity-based Costing- Kaplan & Cooper's approach to ABC, Marginal Costing and its practical applications in Managerial decisions, Budgeting and Budgeting Control, Marketing and Distribution Cost Analysis, Marketing Research, Advertising, etc.

What is MBA in Marketing subjects in 1st semester?

The MBA in Marketing subjects in 1st semester are the Distinction between Accounting and Finance, Objectives of Financial Management- Profitability vs wealth Maximization, Organization for Finance Function, Capital Structure Planning- Patterns of financial requirement, Management of Fixed Capital, Management of Working Capital, etc.

What are the MBA in Marketing subjects in 1st semester?

The MBA in Marketing subjects in 1st semester are Managerial Economics, Marketing Management, Strategic management, Accounting, Business communication, Financial Management, Management Accounting, Research Methodology, Business environment, Consumer Behaviour, Human Resource Management, Management Concepts, Marketing Research, Operations Management, Organizational Behaviour, Business Law, Business Statistics, Change Management, etc.

What is the syllabus for MBA in Marketing online courses?

The syllabus for MBA in Marketing online courses includes Management Process and Organizational Behavior, Business Communication, Statistics for Management, Production and Operations Management, Financial Management, Marketing Management, Management Information System, Research Methodology, Legal Aspects of Business, Sales Distribution and Supply Chain Management, E-Marketing, International Marketing, etc.

What are the best Marketing books for MBA students?

The best Marketing books for MBA students are The Internet Marketing Bible, Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Converge: Transforming Business at the Intersection of Marketing and Technology, Managerial Communication Strategies and Applications, Managing for the Future: Organizational Behavior and Processes, Research for Marketing Decisions, etc.

Are MBA in Marketing subjects difficult to understand?

MBA in Marketing subjects are easy to understand if you are from a management background or working in a related field. However, the syllabus may seem difficult if you are new to the concepts. But if you are interested in Marketing and are passionate about making a career in it, then you’ll easily be able to grasp the concepts.

Is MBA in Marketing syllabus different from regular MBA?

The MBA in Marketing syllabus is different from regular MBA as it involves subjects that provide an in-depth understanding of marketing concepts. However, the introductory subjects are somewhat similar in both courses, but at the end of the Marketing specialization, the subjects are focused on this area only.

What are the elective MBA in Marketing subjects?

The elective MBA in Marketing subjects are Corporate Communication, Digital Marketing, Principles of Public Relations, Customer Relationship, Management Marketing Laws, Supply Chain Management, Strategic Product Management, Marketing Strategies, Rural Marketing, etc.

What subjects are included in 2nd year MBA in Marketing syllabus?

The subjects included in 2nd year MBA in Marketing syllabus Corporate Planning, Concept of long-term planning, Strategic Planning, Strategy Evaluation, Logistics and Supply Chain Management, Management Information System, Market Segmentation for Non-profit Organization, etc.

What is the 1st year MBA in Marketing syllabus?

The 1st year MBA in Marketing syllabus includes Distinction between Accounting and Finance, Objectives of Financial Management- Profitability vs wealth Maximization, Management of Working Capital, Budgeting and Budgeting Control, Marketing and Distribution Cost Analysis, Management Accounting in Marketing and Physical Distribution Market Segmentation, etc.

What are core MBA in Marketing subjects?

The core MBA in Marketing subjects include Business Environment, Management Concepts, Strategic Management, Marketing Management, Human Resource Management, Accounting and Managerial Decisions, Management Information Systems, etc.

What does MBA in Marketing syllabus include?

MBA in Marketing syllabus includes Marketing Management, Consumer Behavior, Marketing Research, Marketing Analytics, Brand Management, Integrated Marketing Communications, Product Management, Sales Management, Services Marketing, Retail Marketing, Digital Marketing, International Marketing, etc.

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