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BBM Course Syllabus & Subjects 2024
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The BBM syllabus is designed to equip students with foundational and advanced knowledge in various aspects of business administration and management. It covers a wide range of subjects including Accounting, Economics, Finance, Human Resources, Marketing, Operations Management, Organizational Behavior, and Strategic Management. The curriculum aims to develop critical thinking, problem-solving, leadership, and communication skills among students, preparing them for diverse roles in the corporate world or entrepreneurship.
What is BBM Syllabus?
BBM syllabus offers students a comprehensive understanding of all business-related topics, including organizational behavior, critical thinking, and analytical abilities. Additionally, BBM subjects help in the development of managerial and leadership abilities in young students. Some of the major BBM course subjects include Management Principles and Practices, Introduction to Communication, Macroeconomics, Microeconomics, Accounting for Managers, Business Statistics, Human Resource Management, Cost Accounting, Corporate Accounting, Business Mathematics, and more.
Since the goal of a BBM course is to teach students the basic concepts of business and organizational management along with developing entrepreneurial skills, it has subjects that introduce students to the basics of business and management. Numerous areas, such as corporate ethics and regulations, financial markets, operations research, organizational behavior, strategic management, and supply chain management are included in the BBM curriculum. All of BBM course subjects help build a foundation for the students that helps them during internships and management training.
Both theoretical and practical components of a business, as well as business management, are covered in the BBM degree syllabus. This course provides in-depth information on topics like finance, strategic management, marketing, operations management, etc. The syllabus of BBM helps students build critical analysis abilities in order to prepare them for industry-based management responsibilities. With that being said, let us take a look at the BBM subjects and other important information related to them.
Table of Contents
BBM Subjects
The BBM subjects offer theoretical and practical aspects of the business which help develop critical and logical thinking skills. The BBM all subjects are aimed at helping students to develop as all-rounders. The common BBM syllabus taught for all specializations in the duration of three years is given below:
| English Language & Business Communication | Second Language | Business Law |
|---|---|---|
| Principles of Economics | Financial Accounting | Commercial Law |
| Business Organisations | General Studies | Introduction to HR |
| Business Environment and Entrepreneurship | Managerial Communication | Organization Behavior |
| Principles of Management | Business Mathematics | Business Statistics |
| Principles of Marketing | Environmental Science | Modern Banking Management |
| Company Law | Financial Management | Cost Accounting |
| Managerial Economics | Corporate Accounting | Computer Application for Business |
| Investment Management | Soft Skill and Personality Development | Production and Operations Management |
| Cost and Management Accounting | Ethics, Governance, and Sustainability | Training and Development |
Core Subjects in BBM
Various BBM subjects are covered within the course each semester. The major BBM degree subjects are given below, along with a summary of their contents.
| BBM Core Subjects | Contents |
|---|---|
| Principles & Practice of Management |
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| Business Environment |
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| Business Accounting |
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| Financial Management |
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| Marketing Management |
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| Organizational Behaviour |
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Elective Subjects in BBM
BBM elective subjects are chosen by students to get in-depth knowledge of a particular domain of business management. They get the opportunity to tailor their courses to their needs. The BBM elective subjects have been mentioned below:
| Export Management | Working Capital Management | Financial Analysis |
|---|---|---|
| Marketing Management | Organizational Behavior | Project Management |
| Marketing Research | Advertising and Sales Management | Human Resource Development |
| Industrial Relations & Labour Legislations | Taxation | Advanced Banking |
| Insurance & Risk Management | - | - |
Semester Wise BBM Syllabus
The duration of a BBM course is 3 years, similar to other undergraduate management programs. The curriculum is typically divided into six semesters or terms, with two semesters in each academic year. The initial phases comprise fundamental managerial subjects and other skill development courses. The latter stages contain BBM subjects and specializations tailored to certain industries. The BBM subjects list for each semester can be found in the table below.
BBM 1st Semester Syllabus
| Principles of Management | Business Accounting | Business Statistics |
|---|---|---|
| Economic Environment of Business | Financial Accounting | English Language and Business Communication |
| Business Economics | Business Environment & Management | Business Demography & Environment Studies |
| Business Communication and Soft Skills | - | - |
BBM 2nd Semester Syllabus
| Principles of Marketing | Basics of Computers | Business Ethics |
|---|---|---|
| Business Regulatory Frame-Work | Financial Management | Environmental Science |
| Office Management & Automation | Business Law | Basics of Cost Accounting |
| Managerial Economics | - | - |
BBM 3rd Semester Syllabus
| Introduction to Organizational Behavior | Advertising and Sales | Rural Marketing |
|---|---|---|
| Corporate Accounting | Introduction to Financial Markets | Management Accounting |
| Income Tax | Entrepreneurship Development | Indian Financial System |
| Services Marketing | IT in Management | Indian Economy |
| CSR and Sustainability | Export-Import Procedure and Documentation | Introduction to Human Resource Management |
| Computer Application for Business | International Trade and Finance | - |
BBM 4th Semester Syllabus
| Venture Development and Entrepreneurship Management | Distribution Management | Consumer Behaviour |
|---|---|---|
| Research Methodology | Ethics, Governance, and Sustainability | Production and Operations Management |
| E-Commerce | Soft Skill and Personality Development | Brand Management |
| Organizational Behavior and Operation Research | Strategic Cost Management | Corporate Communication |
| Strategic Management | - | - |
BBM 5th Semester Syllabus
| Portfolio Management | Internship-based Research Project | Customer Relationship Management |
|---|---|---|
| Selling Lab | Tourism Marketing | Media Planning and Management |
| Marketing Analytics | Services Marketing | Strategic Financial Management |
| Auditing and Accounting for Managers | Direct Tax | Risk Management |
| Project Management | - | - |
BBM 6th Semester Syllabus
| Marketing Communication | Banking Law and Practices in India | Retail Marketing |
|---|---|---|
| Company Law & Secretarial Practice | Event Management | Indirect Taxation |
| Advanced Financial Accounting | Technical Analysis of Financial Markets | Commodity and Derivatives |
| International Marketing | Sports Marketing | E-Commerce and Digital Marketing |
| Project and Viva Voice | - | - |
BBM Specializations
Students get to study their BBM specialization subjects in the third year of their course. There are lots of BBM specializations to choose from. They help students to get into a specialized field and gain advanced knowledge in a particular area. It will also aid them in getting suitable BBM jobs in a chosen specialization. It is important to choose a specialization keeping in mind the career objective. The common BBM specializations that students can opt for have been mentioned below.
| BBM in International Business | BBM in Human Resource Management | BBM in Marketing and Brand Management |
|---|---|---|
| BBM in Accounting | BBM in Finance | BBM in Management Information Systems |
| BBM in Production and Operation | BBM in Product Research and Development | BBM in Sales and Marketing |
| BBM in Entrepreneurship | BBM in Tourism Management | BBM in Operations Management |
| BBM in Business Law | BBM in Strategic Management | BBM in Customer Behaviour |
| BBM in Organization Behaviour | BBM in Project Management | BBM in Supply Chain Management |
| BBM in Computer Applications for Business | BBM in Environment Studies | BBM in General Management |
BBM Syllabus Specialization-Wise
As we all know, there are many business sectors that are catered to by the specialties offered in management courses. In order to obtain training in these areas throughout the BBM course and become qualified candidates for employment in these industries, management aspirants are obliged to select specialties during their Bachelor of Business Management course. The most common specializations and BBM subjects have been mentioned in the table below.
| BBM Specialization | BBM Syllabus | Description |
|---|---|---|
| General Management |
| BBM in General Management specialization can prepare you for employment in any sector and position; some could refer to it as a "jack-of-all-trades" degree that provides you with a diverse range of business abilities. A BBM with a focus on a certain field, such as finance, marketing, or supply chain, can help you get ready for that field. That being said, a General Management course offers information on all of the managerial functional areas. If you are unsure about your managerial calling, it is wise to choose this specific specialization. However, it is advised to choose a different specialty if you have prior job experience in a certain industry, such as marketing or finance. |
| Finance |
| Students who choose to specialize in finance during the BBM course gain the fundamental understanding of corporate finance and financial markets required to pursue and thrive in jobs like risk management, investment, and commercial banking, security analysis, and portfolio management. There are several areas of finance that you may concentrate on and learn about if you're interested in working in that industry. You may focus your training on a specific area and improve your professional abilities by choosing a specialty in finance. |
| Marketing |
| Students with a BBM in Marketing Specialization receive a thorough education that covers both the principles of marketing and an in-depth understanding of the most recent advancements in the sector. The focus of this area of study is to help students develop their analytical and strategic thinking abilities so they can learn how to adapt to a setting that is continuously changing while incorporating both tradition and innovation in terms of media, channels, or market research. The blending of theory and practice will help graduates succeed both when they first enter the workforce and throughout their whole careers. |
| International Business |
| An International Business specialization in a BBM course is aimed at students who want a comprehensive grasp of international business principles, methods, and applications. Graduates with this specialization can use this knowledge to advance during the initial stages of their careers and prepare for international jobs and careers at the same time. This specialization includes the international business and commerce framework, as well as national cultures, human resources, marketing, supply chains, logistics, foreign exchange, and routes of entrance. The emphasis of the specialization is on the distinctions between domestic and international business practice, with a special emphasis on the dangers and errors that are all too common while conducting business overseas. |
| Accounting |
| A BBM degree with an Accounting specialization focuses on teaching a particular set of accounting principles and methods. Both generally recognized accounting concepts and methods particular to a given sector can be included in accounting specializations. They frequently direct accountants toward certain clientele, such as businesses, people, or governmental bodies. |
| Human Resource Management |
| The major concepts, rules, and procedures of human resource management are thoroughly introduced in a BBM degree with a human resource management specialization. The course starts with a foundational approach that examines various methods for managing human resources and lists the many motivations for working. The three main topics covered in the program are selecting personnel, assessing their performance, and rewarding them. After completing the course, students will have a better grasp of what functions well in the workplace, as well as a toolset of best practices for selecting, supervising, and rewarding personnel. |
| Operations Management |
| A BBM in Operations Management or a specialization in a related field, such as supply chain management or logistics, should aid students in entering the industry by helping them acquire the necessary skill set, or it should aid those already working in the industry in expanding their knowledge and moving up into a leadership position. Operation is a generic phrase used to refer to the company division in charge of creating the goods and services itself. This comprises every step needed to produce and deliver a good or service, from choosing raw materials and/or supplier sources to supply chain management and delivery. Operations often require the most resources and personnel of any company function. |
| Entrepreneurship |
| BBM in Entrepreneurship covers the invention, creation, organization, and administration of new businesses. From opportunity identification to launch, growth, funding, and profitability, this course will correctly guide students toward becoming sound entrepreneurs. Students will develop an entrepreneurial attitude and hone the skills necessary to create a new firm with the potential for funding and development or to recognize and explore growth possibilities within an existing organization, with instruction in the principles of entrepreneurship and business management. |
| Management Information Systems |
| The Management Information Systems or IT specialization in BBM focuses on designing information systems that increase corporate effectiveness. During this course, students will learn about contemporary technologies and how they affect companies, as well as the problems that must be solved in a society that is more focused on technology both domestically and globally. |
BBM Project Ideas
In the last semester of the BBM course, students have to work on a project on individual topics. Below we have provided a list of top BBM topics for projects.
- Employee engagement and organizational performance
- Market entry strategy for a new product
- Strategic human resource management in multinational corporations
- Impact of social media influencers on consumer behaviour
- Analysis of consumer behaviour in the subscription economy
- Evaluating the impact of gamification on employee training programs
- Digital marketing strategies for small businesses
- Digital transformation in the banking sector
- Corporate Social Responsibility (CSR) impact on brand image
- Analysis of cross-cultural management in global teams
- Sustainability practices in supply chain management
- Analysis of mergers and acquisitions in a specific industry
- The role of emotional intelligence in leadership
- Financial performance analysis of a specific industry
- Effective crisis management strategies for businesses
- Innovation and disruption in traditional industries
- Impact of artificial intelligence on business operations
BBM Syllabus at Top Colleges in India
The BBM syllabus at top colleges in India is designed in a way that offers students a comprehensive understanding of all business-related topics. After graduating, students have the necessary skills required for jobs with decent a BBM salary. Check out the BBM subjects for each semester taught in top colleges.
BBM Syllabus at University of Pune
| Semester 1 | Semester 2 |
|---|---|
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| Semester 3 | Semester 4 |
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| Semester 5 | Semester 6 |
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BBM Syllabus at University of Mysore
| Semester 1 | Semester 2 |
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| Semester 3 | Semester 4 |
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| Semester 5 | Semester 6 |
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BBM Syllabus at Bangalore University
| Semester 1 | Semester 2 |
|---|---|
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| Semester 3 | Semester 4 |
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| Semester 5 | Semester 6 |
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BBM Syllabus in Amrita Vishva Vidyapeetham
| Semester 1 | Semester 2 |
|---|---|
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| Semester 3 | Semester 4 |
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| Semester 5 | Semester 6 |
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BBM Course Structure
BBM aims to teach students the fundamentals of managing a business. This course helps students develop their interpersonal skills while providing extensive information about entrepreneurship, financial risk analysis, trading, and commerce so that they become proficient managers in the future. The BBM curriculum is created to guarantee that students have access to all the crucial and required information they need to comprehend the course material and successfully finish it. Also, an important goal of this course is to make sure that students have a strong foundation in managerial disciplines so that they can pursue higher education in management with ease.
The Bachelor of Business Management program has a concentrated curriculum and is structured with a mix of core management subjects, electives, skill development courses, and co-curricular activities. The table below gives a detailed description of each component in the BBM curriculum.
| Course Element | BBM Course Subjects | Objectives |
|---|---|---|
| Core Subjects |
| Core disciplines in BBM are designed to educate students about the fundamentals of management. The principles that students will need to learn in order to comprehend what management is all about will be introduced in these subjects. These topics must be covered in order to strengthen a student's understanding of the foundational management disciplines, and their inclusion in a BBM course is necessary to solidify the management principles and ideas that are needed to comprehend the more intricate and specialized topics later on in postgraduate studies. |
| Elective Subjects (Finance) |
| Students have a wide range of options for elective courses in the BBM program that give expertise unique to particular industries. In addition to their typical subjects, students can select electives that interest them and advance their knowledge and abilities in those fields. Students benefit greatly from electives since they expand their skill set and provide them with additional opportunities to explore. In a Bachelor of Business Management program, electives are determined by the specialization that students choose during the course. These specializations can be in the field of Marketing, Finance, Supply Chain Management, Human Resource Management, etc. |
| Elective Subjects (Marketing) |
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| Elective Subjects (Human Resources) |
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| Elective Subjects (Management Information Systems) |
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| Elective Subjects (International Business) |
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| Elective Subjects (Entrepreneurship and Small Business) |
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| Skill Enhancement Courses |
| The effectiveness of a manager in an organization depends heavily on their practical expertise and soft skills. If a manager cannot apply their theoretical knowledge to practical problems, it is of little benefit. Therefore, it is essential for management students to develop their skills in a variety of sectors. The credibility of a manager in corporate domains rises as a result of skill development. Managers must be prepared for practically any sort of responsibility since they are expected to oversee a variety of projects beneath them. Therefore, regardless of the specialization, skill development is essential throughout a management course like a Bachelor of Business Management degree. |
| Ability Enhancement Compulsory Courses |
| Similar to Skill Enhancement Courses, Ability Enhancement Courses help students polish and refine their already existing skills in certain disciplines that are essential for professionals. These courses are included at the beginning of a Bachelor of Business Management course and are compulsory for all students. |
BBM Entrance Exam Syllabus
Students seeking BBM admission to BBM programs either on the basis of merit or entrance exam scores. The commonly accepted BBM entrance exams are AIMA UGAT, NPAT, SET, and IPU CET. Apart from entrance exams, personal interviews are also conducted by some institutions to assess a candidate based on qualities that cannot be tested/ascertained using entrance exam scores or merit.
Most entrance exams for undergraduate courses are conducted to assess basic knowledge and reasoning skills in candidates. Therefore, the exam pattern and syllabus for the entrance exams mentioned below are also similar. A detailed list of topics covered under the syllabus for BBM entrance exams is given below.
| Section | Topics |
|---|---|
| English Language |
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| Quantitative and Numerical Aptitude |
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| Logical Reasoning and General Intelligence |
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| General Knowledge and Management Aptitude |
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Important BBM Books
In addition to the necessary course readings, a student must study reference materials. These books assist students in comprehending the course material and gaining the most conceptual knowledge possible. The list below includes some key resources for BBM students.
| Name of the Book | Author(s) |
|---|---|
| Management Analysis: Concepts and Cases | Haves and Massic |
| Management Principles & Practices | Parag Diwan |
| Business Statistics | S. P. Gupta & M. P. Gupta |
| Managerial Economics | Mote, Paul, and Gupta |
| Indian Economy | Mishra & Puri |
| Business Organization and Management | Jallo, Tata McGraw Hill |
| Financial Organization and Management of Business | Gerstenburg |
| Basic Business Finance | Hunt |
| Management Accounting | I. M. Pandey |
| Marketing Management | Philip Kotler |
| Marketing Communication | Subraoto Sen Gupta |
FAQs about BBM Syllabus
What is the syllabus for BBM in General Management?
The syllabus for BBM in General Management has subjects like Introduction to Entrepreneurship, Human Behavior in Organizations, Managerial Economics, Human Resource Management, Quality Management, International Management, Managerial Accounting, Supply Chain Management, and Seminars on Management.
What is the BBM sixth semester syllabus?
The BBM sixth semester syllabus includes subjects like Retail Marketing, Marketing Communication, Banking Law and Practices in India, Company Law & Secretarial Practice, Event Management, Indirect Taxation, Advanced Financial Accounting, Technical Analysis of Financial Markets, Commodity and Derivatives, International Marketing, Sports Marketing, E-Commerce and Digital Marketing, and Project and Viva Voice.
What is the BBM fifth semester syllabus?
The BBM fifth semester syllabus includes subjects like Portfolio Management, Selling Lab, Marketing Analytics, Auditing and Accounting for Managers, Project Management, Risk Management, Strategic Financial Management, Direct Tax, Services Marketing, Media Planning and Management, Tourism Marketing, Customer Relationship Management, and Internship-based Research Project.
What is the BBM fourth semester syllabus?
The BBM fourth semester syllabus includes subjects like Venture Development and Entrepreneurship Management, Research Methodology, E-Commerce, Organizational Behavior and Operation Research, Strategic Management, Corporate Communication, Strategic Cost Management, Brand Management, Soft Skill and Personality Development, Production and Operations Management, Ethics, Governance, and Sustainability, Consumer Behaviour, and Distribution Management.
What is the BBM third semester syllabus?
The BBM third semester syllabus includes subjects like Introduction to Organizational Behavior, Corporate Accounting, Income Tax, Services Marketing, CSR and Sustainability, Computer Application for Business, International Trade and Finance, Introduction to Human Resource Management, Export-Import Procedure and Documentation, Indian Economy, IT in Management, Indian Financial System, Entrepreneurship Development, Management Accounting, Introduction to Financial Markets, Rural Marketing, and Advertising and Sales.
What is the BBM second semester syllabus?
The BBM second semester syllabus includes subjects like Principles of Marketing, Business Regulatory Frame-Work, Office Management & Automation, Managerial Economics, Basics of Cost Accounting, Business Law, Environmental Science, Financial Management, Business Ethics, Basics of Computers, etc.
What is the BBM first semester syllabus?
The BBM first semester syllabus includes subjects like Principles of Management, Business Accounting, Business Statistics, Business Economics, Business Environment & Management, Business Demography & Environment Studies, Business Communication and Soft Skills, Economic Environment of Business, Financial Accounting, English Language and Business Communication, etc.
What are the elective BBM subjects?
The elective BBM subjects include Export Management, Working Capital Management, Financial Analysis, Marketing Management, Organizational Behavior, Project Management, Marketing Research, Advertising and Sales Management, Human Resource Development, Industrial Relations & Labour Legislations, Taxation, Advanced Banking, and Insurance & Risk Management.
What are the core BBM subjects for all semesters?
The core BBM subjects for all semesters are Principles & Practice of Management, Business Environment, Business Accounting, Financial Management, Marketing Management, and Organizational Behaviour. These subjects are included in every BBM course since they create the foundation of every degree.
What are the subjects in BBM course?
The subjects in BBM course include English Language & Business Communication, Second Language, Business Law, Principles of Economics, Financial Accounting, Commercial Law, Business Organisations, General Studies, Introduction to HR, Business Environment and Entrepreneurship, Managerial Communication, Organization Behavior, Principles of Management, Business Mathematics, Business Statistics, etc.
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