MBA in Digital Marketing

MBA in Digital Marketing is a two-year postgraduate course that deals with the promotion and branding of products, services, or a brand through digital or electronic mediums. It is a new-age course that builds on the principles of traditional marketing in order to import and apply them to the digital domain. While graduates in any stream can pursue this course, students holding a master’s degree in other fields can also opt for MBA in Digital Marketing.

MBA in Digital Marketing course is available in full-time, online, part-time, and distance education modes and the annual fee for it in India can range between INR 4 lakhs and INR 6 lakhs. The popular entrance exams through which candidates can get admission into MBA Digital Marketing courses include CAT, MAT, XAT, NMAT by GMAC, SNAP, etc. Those interested in pursuing the course can apply to reputed institutes such as IIM Bodh Gaya, IMT Ghaziabad, ICFAI Business School, Pune Institute of Business Management, and Lovely Professional University (LPU). Students can pursue job ready assured programs of MBA in Digital Marketing from colleges like Cheran Arts & Science College, DEV Bhoomi Uttarakhand University, DPG Degree College, etc.

Some of the common MBA in Digital Marketing jobs for graduates in this specialization are Digital Marketing Executive, Brand Manager, Market Research Analyst, Advertising Manager, and more. Depending on the skills of the candidate, the average MBA in Digital Marketing salary can be anywhere between INR 3 to INR 8 lakhs per annum. Read below to know complete details related to the MBA in Digital Marketing subjects, admission process, eligibility criteria, top colleges, job profiles, and more!

MBA in Digital Marketing is a highly demanded course in the present scenario. Candidates planning to pursue the course must be aware of the details of the course. Here are the main highlights of the MBA Digital Marketing subject for reference.

An MBA in Digital Marketing course equips a student with the skills and knowledge necessary to form successful Digital Marketing strategies and campaigns. Here are some of the reasons why one should choose MBA in Digital Marketing course or any Digital Marketing course:

• The MBA in Digital Marketing course is especially interesting because it not only helps in polishing the creative skills of a student but also provides them with the technical know-how of digital platforms to effectively target customers and market the products and services of a business.
• The MBA in Digital Marketing will equip the candidate with Digital Marketing strategies and help develop skills to execute them successfully. It will also help gather more information and knowledge about Digital Marketing. 
• There is a wide range of options to choose from after completing an MBA in Digital Marketing course. Graduates may start their businesses with adequate knowledge and experience in the field. 
• With companies demanding to strengthen their digital presence in today’s world to connect to old customers and make new customers, they are keen to hire graduates with MBA in Digital Marketing degrees. The demand for such professionals is higher than its supply. This further ensures a comparatively higher salary.
• Working in the Digital Marketing sector can be quite flexible. Since marketing and advertising campaigns are made for online platforms, one can easily work from the comfort of their home and at a suitable time.
• These days, many Instagram influencers and celebrities are interested in promoting a product or service to gain more followers and popularity. Being a Digital Marketing manager, you can reach such influencers and celebrities to get them on board for the promotion of your products or services.
• Digital Marketing entails various fields in itself, such as Search Engine Optimization, Content Marketing, Email Marketing, Affiliate Marketing, Influencer Marketing, Social Media Marketing, etc. You can choose to work in any area of your choice or even work together in many fields since everything is interconnected.
• Digital Marketing allows you to measure your result in terms of how many customers it attracts and ultimately how much revenue it drives. You can even interact with your customers through social media and other channels and build a connection with them.

If you want to utilize your skills, creativity, and marketing strategies to create something that can attract potential customers, then an MBA in Digital Marketing course can be the right path for you. With all the benefits and work satisfaction this field offers, you will not regret your decision to pursue this degree!

MBA in Digital Marketing is designed for graduates who hold a bachelor's degree in marketing, business, communications, or a related field and aim to differentiate themselves in the job market by obtaining an advanced degree that specializes in digital marketing. The program is also beneficial for those who are already working in marketing roles and want to specialize in digital marketing by gaining advanced knowledge and skills in areas such as social media marketing, search engine optimization (SEO), content marketing, and data analytics. 

Moreover, entrepreneurs and small business owners who want to learn how to leverage digital marketing strategies to grow their businesses, increase brand awareness, reach new customers, and drive sales can greatly benefit from this program. Individuals from diverse backgrounds who are looking to transition into marketing careers, particularly in digital marketing, can also benefit from this degree. The program provides them with the necessary skills and knowledge to make this transition successful, such as understanding the latest marketing trends, tools, and techniques used in the digital world.

The online MBA in Digital Marketing is a popular option among working professionals and students who are looking to advance their careers in the field of Digital Marketing. This program offers a flexible and convenient way for candidates to obtain their degrees without having to attend traditional on-campus classes. By enrolling in the MBA in Digital Marketing online course, candidates can easily attend and complete the degree program from the comfort of their own homes or while working full-time.

This online MBA in Digital Marketing course provides students with a comprehensive understanding of the latest digital marketing strategies and techniques, as well as practical experience in implementing these strategies in real-world scenarios. With the rise of digital marketing in the business world, completing an MBA in digital marketing online course has become one of the most viable options for candidates who are looking to stay ahead of the competition and advance their careers in this field.

Many candidates take an MBA in Digital Marketing as the same as MBA in Marketing. But, they are both entirely different and operate in different domains. Marketing is generally about the sales and purchase of goods and services. Whereas, MBA in Digital Marketing only focuses on the digital marketing of services, products, and techniques. Hence, to have a better understanding of the two subjects here is an elaborate difference between the two:

The MBA in Digital Marketing Course is currently one of the most in-demand courses in India. With the rising popularity of this subject in India, many colleges have started offering various means to pursue the course. Here are the available types of MBA in Digital Marketing courses:

Full-Time MBA in Digital Marketing

The full-time MBA in Digital Marketing spans over two years and is designed for regular candidates who are interested in pursuing a career in the field of digital marketing. The course provides a comprehensive understanding of marketing strategies, digital tools, and techniques to create and implement successful digital marketing campaigns.

Part-Time MBA in Digital Marketing

A part-time MBA in Digital Marketing is an excellent option for working professionals who wish to pursue higher education without having to leave their current jobs. This program typically spans over two to three years and offers classes in the evenings or on weekends, making it convenient for individuals with busy schedules.

Online MBA in Digital Marketing

For busy working professionals and students who are looking to enhance their skills and knowledge in the field of digital marketing, pursuing an MBA in Digital Marketing online can be a great option. Candidates can easily enrol for the course and attend virtual classes, complete assignments, interact with fellow students and professors, and take exams from the comfort of their own homes or offices, without having to worry about commuting or scheduling conflicts.

Executive MBA in Digital Marketing

This program is specifically designed for working professionals with an experience of 3-5 years who wish to enhance their knowledge and skills in the field of Digital Marketing. The curriculum of the MBA in Digital Marketing course for executives is strategically curated to provide a holistic learning experience, with a focus on teamwork and managerial skills.

Candidates seeking admission to MBA in Digital Marketing must first ensure that they satisfy all of the eligibility criteria. The exact requirements for admission are specified by colleges. Yet, generally, the eligibility criteria for MBA in Digital Marketing are as provided below; 

• The candidate must have completed their graduation (bachelor's degree course) from a recognized university/institute to be eligible for admission to MBA in Digital Marketing course.
• The candidate must have received at least 50% aggregate marks in the qualifying course or graduation degree. There is a 5% relaxation for reserved category applicants.
• Candidates from any stream of undergraduate education are eligible to apply for MBA in Digital Marketing course.
• They have to appear for an entrance test such as CAT, MAT, GMAT, XAT, or others for the MBA program. On clearing the test, candidates have to sit for a group discussion or personal interview.
• Some colleges may also require candidates to have studied English as a subject in school or graduation to be eligible for MBA in Digital Marketing course.

Required Skill Set for MBA in Digital Marketing

• Writing and Editing Skills
• Creativity and Analytical Abilities
• Strategic Thinking
• Design Skills
• Marketing Automation
• Entrepreneurial Skills

Candidates interested in pursuing MBA in Digital Marketing course must appear for any of the following entrance exams:

Top National-Level MBA Entrance Exams in India

Top State-Level MBA Entrance Exams in India

There are other state-level entrance exams as well that candidates may appear for to qualify for admission to MBA in Digital Marketing course:

Candidates interested in taking admission to MBA in Digital Marketing course must first meet the eligibility criteria of the particular college. Candidates are advised to first visit the official website of the particular college online.  Then, those meeting the requisites of the colleges may apply. Further, to have a gist of the MBA in Digital Marketing admission process, candidates can refer to the information given below.

• Admission to the MBA in Digital Marketing course is mostly based on entrance exams like CAT, NMAT by GMAC, SNAP, etc.
• Candidates must sit for the national-level, state-level, or institute-level entrance exams and achieve qualifying marks in the entrance exam.
• Those who have received the qualifying marks are then shortlisted for admission by various colleges to which they have applied. The shortlisting is based on the cut-off marks specified by the college.
• Shortlisted candidates then have to go through the selection process of the college. This may include a written test, GD, and PI.
• Final selection to MBA in Digital Marketing colleges is done based on the overall performance and portfolio of the candidate.
• Some colleges offer direct MBA in Digital Marketing admission on private seats based on merit in class 12th.

If you don't want to go through the traditional route of getting MBA in Digital Marketing admission through the entrance exams, then direct admission is for you. Several colleges across India offer direct admission for MBA in Digital Marketing courses, which means that you don't have to worry about preparing for entrance exams or meeting the cut-off scores. This can be a great option for those who don't want to spend months preparing for exams or who missed the application deadlines for MBA in Digital Marketing entrance exams.

Direct admission to MBA in Digital Marketing course typically involves meeting the eligibility criteria set by the college, which may include a certain percentage in your undergraduate degree, relevant work experience, or other qualifications. Once you meet the criteria, you can apply for admission directly to the college and skip the entrance exams and counselling rounds altogether.

While direct admission may seem like an easier option, it's important to remember that you still need to research the colleges and their MBA in Digital Marketing courses thoroughly. Look for colleges that are reputed for their MBA in Digital Marketing courses and have a good track record of placements. You should also consider the fees, location, curriculum, and other factors before making your decision. If you're confident that direct admission to MBA in Digital Marketing course is the right choice for you, it can save you time and effort in the long run.

Generally, there is a notion that an MBA in Digital Marketing course is expensive. Although it is not very pocket-friendly, candidates may pursue an MBA in Digital Marketing course from colleges that are not very expensive and fit their budget. They can expect to spend a minimum of INR 4 lakhs to INR 6 lakhs on MBA in Digital Marketing course fees. Check out the MBA in Digital Marketing course fees for some of the top colleges in India.

MBA in Digital Marketing syllabus is also diverse from other specializations. Therefore, candidates must go through the detailed MBA in Digital Marketing subjects before applying for admission to the course. The MBA in Digital Marketing syllabus is available online on the college website of the colleges offering the course. However, listed below is the detailed semester-wise MBA in Digital Marketing subjects: 

MBA in Digital Marketing Syllabus: First Semester

MBA in Digital Marketing Syllabus: Second Semester

MBA in Digital Marketing Syllabus: Third Semester

MBA in Digital Marketing Syllabus: Fourth Semester

The table given below provides the list of colleges offering specialised job ready courses for MBA in Digital Marketing:

As a highly demanded course, MBA in Digital Marketing is available at some of the top-ranked private colleges in India. Candidates may get admission to any of the colleges after meeting the minimum admission criteria. Here are some of the top private colleges in India offering an MBA in Digital Marketing course with their fees and NIRF Ranking 2023:

Check out some of the top government MBA in Digital Marketing colleges in India, along with their fees and NIRF Ranking 2023.

If you are seeking direct MBA in Digital Marketing admission in India, then you can consider the colleges listed in the table below.

MBA in Digital Marketing has become one of the most sought-after courses in recent times as every new and established business is using digital platforms to promote their business and attract potential customers. There is an existing healthy market for postgraduates in Digital Marketing and there is a good scope for development and growth as well. Here are some of the top job opportunities one can get after an MBA in Digital Marketing:

MBA in Digital Marketing Salary in India

After completion of the MBA in Digital Marketing course, there is a wide range of job opportunities available. On average candidates can attain jobs with a minimum salary of INR 3 LPA. It may also increase with years of experience and skills up to INR 10 LPA. Here are some average estimated salaries for different job profiles:

Top Recruiters for MBA in Digital Marketing Graduates

Many private companies hire graduates with an MBA in Digital Marketing to manage their companies in different job roles. Candidates can easily find jobs in any company after completing the MBA in Digital Marketing course with decent salary packages. Here are some of the top recruiters in the industry:

MBA in Digital Marketing Scope in India

Emerging as the new normal, Digital Marketing in India has grown and made its place. Leading companies and organizations in India prefer and hire MBA in Digital Marketing graduates for various job roles in the Digital Marketing world. The marketplace has shifted to digital platforms, making Digital Marketing the preferred domain. With such high demands and the constant evolution of the Digital Marketing world, an MBA in Digital Marketing course is ideal and perfect.

Candidates can acquire knowledge and skills to compete in the Digital Marketing world alongside old industry sharks. Completing an MBA in Digital Marketing course opens doors to multiple high-end salary jobs and job profiles. To keep up with the pace of the field and be capable of selling services and products digitally, an MBA in Digital Marketing has a wide scope for all graduates.

Since the entire world is going digital now, there is a huge demand for professionals who can create effective Digital Marketing campaigns with their skills and knowledge to garner a larger audience base. Every new and established company now prefers online platforms to market and advertise their products and services, for which they need competent and adept Digital Marketers with recognized degrees like an MBA. If you have a knack for planning and executing marketing campaigns that can attract potential customers, then MBA Digital Marketing is the right course for you.

MBA in Digital Marketing is an excellent qualification that candidates can possess and such a degree will catapult an individual interested in the field of Digital Marketing far ahead in their career. However, due to the ever-evolving nature of Digital Marketing, aspirants are known to always pursue other courses after their graduation in order to upskill themselves and always remain updated with the latest trends and technologies. That being said, there are several courses that candidates can pursue after an MBA in Digital Marketing, especially in the same field. Some of the most popular areas to pursue after an MBA in Digital Marketing are as follows:

• Data Analytics: One of the best areas after an MBA in Digital Marketing is data analytics, which is crucial for businesses to make wise judgments. Marketers may analyze data and get insights to improve campaigns, calculate ROI, and monitor KPIs with the aid of data analytics tools like Google Analytics, Tableau, and SAS. Aspirants can better comprehend the tools and methods needed for efficient marketing analytics by earning a certification in data analytics. 
• Brand Management: One of the most important duties of a marketer is creating and maintaining a brand. Brand Management is one of the best post-MBA in Digital Marketing areas for students to take to grasp brand strategy, brand equity, brand positioning, and brand architecture. 
• Product Management: Another important area that marketers are expected to be knowledgeable about, Product Management is an important part of any marketing graduate’s arsenal. Product Management courses teach students how to determine market needs, gather consumer information, create product strategies, and oversee product launches. 
• Customer Relationship Management: Customer Relationship Management is one of the most important parts of any business that deals with a large customer base and needs to interact with its customers in a direct manner. Therefore, any marketer, especially one that deals with online marketing must know how to handle customer data, follow client contacts, and examine consumer behavior and must be familiar with CRM software.
• Digital Marketing Specialization: One of the most common courses taken by MBA in Digital Marketing graduates are certificate courses that help them specialize in a particular area of digital marketing. Some of the most popular areas in which aspirants like to specialize in, when it comes to digital marketing include Social Media Marketing, Content Writing, SEO Management, Mobile Marketing, Paid Media Management, etc.