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MBA in Digital Marketing Syllabus & Subjects 2024
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The MBA in Digital Marketing syllabus is designed to provide students with the strategies and tools necessary to excel in the digital realm. Key topics typically include online advertising, social media marketing, e-commerce, search engine optimization (SEO), and email marketing. The curriculum also covers consumer behaviour and analytics, enabling students to comprehend market trends and gauge marketing effectiveness. Students also learn about content creation, digital branding, and campaign management.
What is MBA in Digital Marketing Syllabus?
MBA in Digital Marketing syllabus covers a wide range of topics, including content management systems, email marketing, content creation and promotion, SEO, SEM, SMM, mobile marketing, geo-marketing, YouTube video marketing, website data analytics, affiliate marketing, and blogging. The syllabus is designed to equip students with the knowledge and skills required to succeed in the dynamic and rapidly growing field of digital marketing. The MBA in Digital Marketing subjects provide students with a deep understanding of the latest digital marketing strategies, tools, and techniques.
Candidates will learn how to master the art of applying traditional management techniques to the online environment, which is essential in today's digital age. By mastering these critical topics, students are equipped with the right knowledge and skills required to thrive in the fast-paced and rapidly evolving field of digital marketing. The MBA in Digital Marketing course curriculum provides a solid foundation for students to develop the ability to create and execute effective digital marketing strategies that drive results and achieve business objectives. Find the detailed MBA in Digital Marketing syllabus and subjects provided on this page.
Table of Contents
- What is MBA in Digital Marketing Syllabus?
- MBA in Digital Marketing Subjects
- Core Subjects in MBA in Digital Marketing
- Elective MBA in Digital Marketing Subjects
- MBA in Digital Marketing Semester-wise Syllabus
- Specializations Offered under MBA in Digital Marketing
- Syllabus for MBA Digital Marketing Distance Programs
- Online MBA in Digital Marketing Syllabus
- MBA in Digital Marketing Entrance Exam Syllabus
- Important Books for MBA in Digital Marketing Syllabus
- MBA in Digital Marketing Course Structure
- MBA in Digital Marketing Project Topics
- FAQs about MBA Digital Marketing Syllabus
MBA in Digital Marketing Subjects
Check out some of the most important subjects covered in the MBA in Digital Marketing syllabus in various colleges in India.
| Subject | Topics Covered |
|---|---|
| Digital Business |
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| Decision Science |
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| Search-Engine Marketing |
|
| Managerial Economics |
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| Strategic Management |
|
Core Subjects in MBA in Digital Marketing
In an MBA in Digital Marketing syllabus, core subjects typically cover a blend of traditional business management principles and specialized courses focusing on digital marketing strategies and techniques. The core MBA in Digital Marketing subjects are provided in the table below.
| Managerial Accounting | Organizational Behaviour | Digital Marketing and Strategy |
|---|---|---|
| Economic Analysis for Business Decisions | Search Engine Optimization | Financial Statement Analysis |
| Business Research Methods | Basics of Marketing | Business Planning |
| Digital Business | Financial Management | Business-to-business (B2B) e- marketing |
| Marketing Management | Business Policy and Strategic Management | Project Management |
| Decision Science | Operations and Supply Chain Management | Business Communication |
| Enterprise Performance Management | Indian Ethos & Business Ethics | Business Skills Development |
| Introduction to Marketing Strategies | Brand Planning and Marketing | Demand and Business Forecasting |
| Social Media Marketing | eCommerce Marketing | Corporate Legal Environment |
| Digital Advertising | Affiliate Marketing | Communication Skill Development |
| Web Analytics | Campaign Growth and Evaluation | Brand Management for E-Commerce |
Elective MBA in Digital Marketing Subjects
MBA in Digital Marketing syllabus consists of elective subjects to give insight into various aspects of digital marketing as well as the required job skills. The elective MBA digital marketing subjects focus on preparing students for technological advances, becoming familiar with the working techniques of the industry, assessing the various ongoing trends in the market, developing a strong and popular advertising strategy and analysing sales data. Students have the liberty to choose the optional subjects which will finally enable them to understand digital business models and routes to market success. The list of electives offered as part of the MBA in Digital Marketing syllabus is provided below:
| E-Marketing management | Indian Economy | Management Fundamentals |
|---|---|---|
| Legal Aspects of Business | Entrepreneurship Development | Demand Analysis & Forecasting |
| Qualitative Research Methods | Business, Government, and Society | Business Process Re-engineering |
| International Business Economics | Startup & New Venture Management | Essentials of Psychology for Managers |
| Geopolitics & World Economic Systems | Contemporary Frameworks in Management | Affiliate Marketing |
| Buyer Behaviour (from the consumer and corporate standpoints) | Ad effectiveness measurement | Advanced Campaign Measurement and Experimental Evaluation |
| Management of Financial Institutions | Financial Markets and Services Security Analysis | Portfolio management Derivatives and Risk Management |
| Advertising Communication | Management Control Systems International Financial Management | Working Capital Management Corporate Taxation and Tax Planning |
| HR Planning and Development Management of Industries | HR Management Organizational Change and Development | Training and Development of Labour Laws and Guidelines |
MBA in Digital Marketing Semester-wise Syllabus
The four semesters that make up the two-year MBA in Digital Marketing curriculum encompass a wide range of subjects. To provide students the chance to fully comprehend the foundations of digital marketing, new core topic areas are introduced each semester. The MBA in Digital Marketing subjects that are available each semester are listed below:
| Semester I | Semester II |
|---|---|
| Accounting for Managers | Financial Management |
| Managerial Economics | Business Communication |
| Marketing Management | Project Management |
| E-Commerce | Business Planning |
| Corporate Legal Environment | General Marketing Strategies |
| Management of Organizations | Product and Brand Management |
| Business Skills Development | Fundamentals of Digital Marketing |
| Quantitative Techniques for Managers | Consumer Buying Behavior |
| Demand and Business Forecasting | Website Planning and Structure |
| Organizational Behaviour | Integrated Marketing Communications |
| Economic Analysis for Business Decisions | Human Resource Management |
| Business Research Methods | Search-Engine Marketing |
| Basics of Marketing | Business-to-business (B2B) e- marketing |
| Digital Business | Communication and Leadership Development Workshop |
| Personal Development, Communication, Teamwork-Workshop | Business Research Methods -Workshop |
| Business Policy and Strategic Management | Content management system-Lab |
| Semester III | Semester IV |
| Social Media Marketing | Digital Marketing and Strategy |
| Digital Entrepreneurship | Market Research and Seminar |
| Information Technology | Finance |
| Email Marketing | E-Marketing |
| Mobile Marketing | Human Resource Management |
| Content Marketing | Services Management |
| Affiliate Marketing | Indian Ethos & Business Ethics |
| Video Marketing | Personal selling and Sales Management |
| Financial Statement Analysis | Project Management for Digital Marketing Firms |
| Operations and Supply Chain Management | Affiliate Marketing and Google AdSense |
| Strategic Management | Creative, Design Thinking and Skill Development |
| Decision Science | Analytics- Web and Google |
| Search Engine Marketing & Search Engine Optimization (SEO) | Cases in Digital Marketing |
| Lead Generation and Marketing Automation | Enterprise Performance Management |
| SPSS Lab | Lab: LinkedIn and Twitter Marketing |
| Project 1 | Project 2 |
| Placement Training | Placement Training |
Specializations Offered under MBA in Digital Marketing
Various specializations are offered under an MBA in Digital Marketing course that offers students an opportunity to choose a niche area and build a career in it. Check out the MBA in Digital Marketing syllabus for different specializations.
| MBA in Digital Marketing Specialization | Description | Topics Covered |
|---|---|---|
| Marketing Management | The strategies, tools, and evaluations required to promote a business accurately are referred to as marketing management. Businesses can find opportunities for expansion and successfully reach out to new target audiences by using marketing management techniques. |
|
| Social Media Optimization | It is the utilization of social media networks to regulate and expand an organization's message and online presence. Social media optimization can be used as a digital marketing approach to engage with customers, spread positive content, and raise awareness of brand-new products and services. |
|
| Performance Marketing | It deals with advertising campaigns in which affiliates and marketing firms are paid only after a targeted action, such as a closed lead, sale, booking, or download, has been achieved. |
|
| Marketing Analytics- Data Tools and Techniques | It is the analysis of data to determine how well a marketing initiative performed. Businesses are able to better understand what influences consumer behaviour, hone their marketing strategies, and maximize their return on investment by applying technology and analytical procedures to marketing-related data. |
|
| Digital Journey with Brand Management | It is a comprehensive evaluation of all strategies, plans, and approaches that affect how customers engage with your business on digital platforms like social media, search, websites, apps, and paid advertisements. |
|
Syllabus for MBA Digital Marketing Distance Programs
MBA in Digital Marketing distance program is a specialised program for ambitious professionals who want to grow their businesses through the proliferation of digital technologies. Distance programs are best for those who are unable to attend regular classes but want to pursue further education and get the opportunity to learn from renowned faculties in the industry. Students benefit greatly from this program and get hands-on experience in digital marketing tools and platforms. The syllabus for MBA digital marketing distance program ensures that students get optimum benefit from concepts, tools and strategies for digital channels trending in the industry. Here is an outline of the MBA digital marketing syllabus.
| Semester | Subjects |
|---|---|
| Semester 1 | Accounting for Managers |
| Marketing Management | |
| Managerial Economics | |
| Statistics for Management | |
| Professional Communication | |
| Semester 2 | Accounting for Managers |
| Marketing Management | |
| Managerial Economics | |
| Statistics for Management | |
| Professional Communication | |
| Semester 3 | Strategic Management |
| Minor Project | |
| Professional Ethics | |
| Digital Journey with Brand Management | |
| Marketing & Marketing Management | |
| How is Digital Marketing different from Marketing? | |
| Digital Marketing Channels | |
| Websites and Apps | |
| What is an Online Product? | |
| Social Media Optimization | |
| Social Media Introduction | |
| Key components of E-mail Marketing | |
| AdTech & MarTech | |
| Platforms & Data Ecosytems | |
| Mobile App Marketing | |
| Performance Marketing | |
| SEO, SEM, GDN | |
| Display Advertising | |
| Content Marketing | |
| Managing the Value of Customer Relationship | |
| Customer Centricity | |
| Managing Customers According to Lifetime Value in Contractual and Non-Contractual Setting | |
| Donor Behaviour | |
| Acquiring Customers and Creating and Measuring their Value | |
| Retention, Attrition and Development | |
| Semester 4 | Strategic Management |
| Minor Project | |
| Professional Ethics | |
| Marketing Analytics- Data Tools and Techniques | |
| Introduction to data collection, market research and analysis | |
| Regression analysis: modelling cause and effect | |
| Conjoint analysis: valuing attributes and measuring preference | |
| Social media analytics | |
| Viral Marketing Assumptions, Viral Marketing | |
| Selling Ideas - How to influence others | |
| Consumer Psychology: Exposure, Perception, Memory | |
| What Makes Ideas Sticky | |
| How Social Influence Shapes Behavior | |
| The Power of Word of Mouth | |
| Social Networks |
Online MBA in Digital Marketing Syllabus
An online MBA in Digital Marketing syllabus typically covers a range of topics related to business management, marketing principles, and digital marketing strategies. Check out the major MBA in Digital Marketing subjects covered in the online course.
| Introduction to Digital Marketing | Search Engine Optimization | Integrated Marketing Communication |
|---|---|---|
| Social Media Marketing | Emerging Trends in Information Technology | Web Designing and Content Management |
| Product and Brand Management | International Marketing | Digital Marketing |
| Business English | Soft Skill | Business Ethics and Corporate Governance |
MBA in Digital Marketing Entrance Exam Syllabus
Before enrolling in an MBA in Digital Marketing course, applicants must successfully qualify for entrance exams like CAT, XAT, SNAP, NMAT, and CMAT. Check out the MBA in DIgital Marketing syllabus for entrance exams provided below.
| Section | Important Topics |
|---|---|
| Verbal Ability (VA) |
|
| Reading Comprehension (RC) |
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| Quantitative Aptitude (QA) |
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| Data Interpretation (DI) |
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| Logical Reasoning (LR) |
|
| Indian & Global Environment |
|
Important Books for MBA in Digital Marketing Syllabus
Students studying MBA in Digital Marketing course wish to succeed academically and enhance their professions must choose from a large variety of reference books. The following list includes a few books that cover MBA in Digital Marketing subjects.
| Name of the Book | Author(s) |
|---|---|
| The Art of SEO | Eric Enge, Stephan Spencer, Jessie Stricchiola |
| Hit Makers: The Science of Popularity in an Age of Digital Distraction | Derek Thompson |
| Research Methodology in Management | Dr VP Michael |
| Digital Marketing For Dummies | Ryan Deiss & Russ Henneberry |
| Epic Content Marketing | Joe Pulizzi |
| Web Analytics 2.0 | Avinash Kaushik |
| Getting Digital Marketing Right | David Bradley |
| Approaches to Social Research | Royce Singleton, Bruce C. Margaret Miller Straits |
| Marketing Management - Test and Cases | Tapan K Panda |
| Electronic Commerce - A Managerial Perspective | Efraim Turban, David King, Dennis Viehland, Jae Lee |
| E-Business & E-Commerce Management - Strategy, Implementation, & Practice | Dave Chaffey |
| Management Accounting | Khan and Jain |
MBA in Digital Marketing Course Structure
The MBA in Digital Marketing syllabus is divided into four semesters over two years. Core subjects, elective subjects, and lab subjects are three important divisions. The essential courses that must be completed are the core MBA in Digital Marketing subjects. Students can specialize in the elective MBA in Digital Marketing subjects according to their area of interest. The lab component is for online practicals. To learn about e-business and digital marketing, students can conduct an online survey and analyze the results.
The curriculum for an MBA in Digital Marketing includes the following:
- IV Semesters
- Core and Elective subjects
- Seminar
- Survey
- Internship
- Mini Project
- Main Project
- Research paper publications
MBA in Digital Marketing Lab Subjects
The lab subjects included under the MBA in Digital Marketing syllabus are as follows:
- Web Analytics
- Online Advertising
- Digital Advertising
- Social Media Marketing
- Internet Marketing Strategies
- Search Behaviour-based Inference
- Online Privacy and Policy Implications
- Database Management System Analysis
- Design Communication Networks for Business E-Commerce
MBA in Digital Marketing Teaching Methodology
Given below are a few teaching methodologies and techniques for an MBA in Digital Marketing:
- Practical sessions
- Research papers
- Group projects
- Thesis writing
- Online Workshop
- SEO analysis
- Social media
- Poster Preparation
- Online survey research
MBA in Digital Marketing Projects
MBA in Digital Marketing project topics include a wide range of areas like e-marketing, branding, promoting, advertising, poster production, and much more. The projects for the MBA in Digital Marketing deal primarily with social media marketing, SEO research, consumer requirements, investments in digital marketing, and much more. Students' skill development and in-depth knowledge of the course are improved through the online survey, research, and projects. MBA in Digital Marketing topics for the project are:
- Facebook Analytics for Targeted Marketing
- Online Shopping and Social Media Strategies
- Customer Satisfaction in Digital Marketing Agency
- Case Study Analysis About Google SEO Marketing
- Comparison of Traditional Marketing to Online Marketing
- Report about Tools used to Analyze E-Marketing Competitors
- Digital Marketing Strategies (Return on Investment for Various)
- Visual Keyword Analysis Tools for Search Engine Digital Marketing
- Customer Satisfaction with Coupon Code-Based Promotional Activities
MBA in Digital Marketing Project Topics
MBA in Digital Marketing students have to undertake various projects during the course that enable them to apply the theoretical knowledge they have acquired in real-world settings. These projects can range from case studies and market research to developing and implementing digital marketing strategies for actual clients. Through these projects, students gain hands-on experience in the field of digital marketing, hone their problem-solving and critical thinking skills, and develop a portfolio that showcases their abilities to potential employers. Check out some of the popular MBA in Digital Marketing topics.
- Mobile Marketing for Retail Industry: A Study on In-App Advertising
- Video Marketing for Real Estate: A Study on YouTube Advertising
- Social Media Advertising for Non-Profit Organizations: A Study on Facebook Advertising
- Content Marketing Strategies for Online Education Providers
- Email Marketing Campaigns for Lead Nurturing: A Study on B2C Industry
- Influencer Marketing for Fashion Brands: A Study on Instagram Advertising
- Digital Marketing Strategies for Startups: A Study on Lead Generation
- Social Media Marketing for B2B Companies: A Study on LinkedIn Advertising
- Search Engine Optimization (SEO) Techniques for E-commerce Websites
- Affiliate Marketing Strategies for Online Marketplaces: A Study on Amazon Affiliate Program
- Mobile Marketing for Food Delivery Services: A Study on SMS Marketing
- Video Marketing for Healthcare: A Study on YouTube Advertising
- Social Media Advertising for Educational Institutions: A Study on LinkedIn Advertising
- Pay-Per-Click (PPC) Advertising for E-commerce Websites: A Study on Amazon Ads
- Search Engine Marketing (SEM) for Service Providers: A Study on Google AdWords
- Content Marketing for Travel Industry: A Study on Blogging and Social Media
- Email Marketing Campaigns for Customer Retention: A Study on B2B Industry
FAQs about MBA Digital Marketing Syllabus
What is the MBA in Digital Marketing syllabus at IGNOU?
The MBA in Digital Marketing syllabus at IGNOU covers topics like Management Functions and Behaviour, Digital Journey with Brand Management, Digital Marketing Channels, Websites and Apps, Social Media Optimization, Search Engine Optimization, AdTech & MarTech, Platforms & Data Ecosystems, Display Advertising, Content Marketing, etc.
What are the important books that cover MBA in Digital Marketing syllabus?
The important books that cover MBA in Digital Marketing syllabus are The Art of SEO, Hit Makers: The Science of Popularity in an Age of Digital Distraction, Research Methodology in Management, Digital Marketing For Dummies, Epic Content Marketing, Web Analytics 2.0, Getting Digital Marketing Right, Approaches to Social Research, Marketing Management - Test and Cases, etc.
What will I learn during an MBA in Digital Marketing course?
During an MBA in Digital Marketing, students will learn about various topics like Search-Engine Marketing, Basics of Marketing, Business-to-business (B2B) e- marketing, Digital Business, Business Skills Development, Introduction to Marketing Strategies, Brand Planning and Marketing, Demand and Business Forecasting, Social Media Marketing, e-commerce Marketing, etc.
Is MBA in Digital Marketing syllabus difficult?
The difficulty of an MBA in Digital Marketing syllabus can vary depending on your prior experience, comfort level with technology and marketing concepts, and the specific curriculum of the program. While an MBA in Digital Marketing may present its challenges, it can also be an exciting and rewarding path for those interested in the intersection of business and technology.
What are the elective subjects in MBA in Digital Marketing?
The elective subjects in MBA in Digital Marketing are E-Marketing management, Indian Economy, Management Fundamentals, Legal Aspects of Business, Entrepreneurship Development, Demand Analysis & Forecasting, Qualitative Research Methods, Business Process Re-engineering, International Business Economics, Startup & New Venture Management, Essentials of Psychology for Managers, Geopolitics & World Economic Systems, Contemporary Frameworks in Management, Affiliate Marketing, etc.
What are the core subjects in MBA in Digital Marketing?
The core subjects in MBA in Digital Marketing are Enterprise Performance Management, Indian Ethos & Business Ethics, Business Skills Development, Introduction to Marketing Strategies, Brand Planning and Marketing, Demand and Business Forecasting, Social Media Marketing, e-commerce Marketing, Corporate Legal Environment, Digital Advertising, Affiliate Marketing, Communication Skill Development, Web Analytics, Campaign Growth and Evaluation, Brand Management for E-Commerce, etc.
What is the MBA in Digital Marketing syllabus for second year?
The MBA in Digital Marketing syllabus for second year includes Social Media Marketing, Digital Entrepreneurship, Information Technology, Email Marketing, Mobile Marketing, Content Marketing, Affiliate Marketing, Video Marketing, Financial Statement Analysis, Operations and Supply Chain Management, Strategic Management, Decision Science, Search Engine Marketing, Search Engine Optimization, Lead Generation and Marketing Automation, etc.
What are the MBA in Digital Marketing subjects in first year?
The MBA in Digital Marketing first year subjects are Demand and Business Forecasting, Website Planning and Structure, Organizational Behaviour, Integrated Marketing Communications, Economic Analysis for Business Decisions, Human Resource Management, Business Research Methods, Search-Engine Marketing, Basics of Marketing, Business-to-business (B2B) e- marketing, Digital Business, Communication and Leadership Development Workshop, etc.
What are the subjects covered in MBA in Digital Marketing?
The subjects covered in MBA in Digital Marketing are Indian Ethos & Business Ethics, Video Marketing, Personal Selling and Sales Management, Financial Statement Analysis, Project Management for Digital Marketing Firms, Social Media Marketing, Digital Marketing and Strategy, Digital Entrepreneurship, Market Research and Seminar, Email Marketing, E-Marketing, Mobile Marketing, Content Marketing, etc.
What is the MBA in Digital Marketing syllabus?
MBA in Digital Marketing syllabus covers important topics like Social Media Marketing, Digital Marketing and Strategy, Digital Entrepreneurship, Market Research and Seminar, Email Marketing, E-Marketing, Mobile Marketing, Human Resource Management, Content Marketing, Services Management, Affiliate Marketing, Indian Ethos & Business Ethics, Video Marketing, Personal Selling and Sales Management, Financial Statement Analysis, Project Management for Digital Marketing Firms, etc.
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