PGD in Management in Marketing

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Mar 13, 2023 19:31PM IST

About Post Graduate Diploma in Management (PGDM) in Marketing

PGDM in Marketing is a full-time postgraduate-level diploma course that specialises a candidate in the field of Marketing. It is one of the most popular PGDM courses offered in India and has an excellent career prospect and salary. PGDM in Marketing is an ideal choice of course for any candidate that wants to take up leadership positions in the sales and marketing sector of any organisation. It is mostly offered by autonomous institutions and is considered to be equivalent to an MBA course if the offering institutions have been accredited by AIU. Even without the AIU accreditation, the course curriculum of PGDM in Marketing closely remembers that of MBA in Marketing. However, in many of the top b-schools of India, the PGDM variant of the Marketing course can be found to have a more advanced curriculum than the MBA variants.

PGDM in Marketing can be taken up by a candidate who has completed his graduate studies and is interested in applying for management roles. The course takes a student through the general principles of management and provides a holistic idea of the management sector while focusing mainly on marketing-related subjects. Students are also allowed to choose from elective subjects in order to make the course more suitable for their requirements. The course helps develop the analytical and reasoning abilities of an individual and builds a base of theoretical knowledge of the students. During their PGDM in Marketing study in India, candidates are also required to undergo a mandatory internship and are also required to take up case studies in order to provide them with hands-on expertise to face professional challenges in the future.

PGDM in Marketing Highlights

Course Name

Post Graduate Diploma in Management in Marketing Management

Short Name

PGDM in Marketing

Course Level

Post Graduate

Course Type

Diploma Course

Degree

Post Graduate Diploma in Management

Specialisation

Marketing

Course Duration

2 years

Internship

Mandatory

Course Mode

Full Time / Distance

Minimum Qualification Required

Graduation in any stream

Age

No Limit

Selection Process

MBA Entrance Exam + GD / PI round of colleges

Average Course Fee

Rs. 6,00,000

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Post Graduate Diploma in Management (PGDM) in Marketing Eligibility Criteria

The candidates who are seeking admission to the PGDM in Marketing course must first ensure that they are eligible for the course before applying. Given below are the eligibility criteria for admission to the PGDM in Marketing course.

  • The minimum education requirement for admission to PGDM in Marketing is graduation i.e. a bachelor's degree course from a recognized university.

  • The candidate must have at least 50% aggregate marks (45% for reserved category candidates) in Class 12th.

  • Candidates from all streams are eligible to apply for the course.

PGDM in Marketing Admission Process

Following is the general admission process for PGDM in Marketing. The admission process of your chosen college may be slightly different than the details given below.

  • The admission of candidates to the PGDM in Marketing course is based on merit in entrance exams.

  • Candidates have to appear for national / state / institute level entrance exams such as CAT, MAH MBA CET, XAT etc.

  • Colleges shortlist candidates as per their performance in the entrance exam.

  • Shortlisted candidates then have to appear for the GD / PI round of their chosen college.

  • The selection is done as per the overall performance of the candidate in the entrance exam and interview.

  • Some colleges may also consider graduation and intermediate scores when granting admission.

  • Many private colleges also offer direct admission without any entrance exam to the course under the management quota. Such admissions are done based on graduation merit but candidates have to pay a higher admission fee for this route.

PGDM in Marketing Colleges

Here are some popular colleges for PGDM in Marketing course.

Candidates who are interested in applying for admission to the PGDM in Marketing colleges can do so through the Common Application Form (CAF). If you have any queries regarding admissions, our student counsellor will be happy to help you out. To talk to our counsellor, just call our toll-free helpline number 18005729877.

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Post Graduate Diploma in Management (PGDM) in Marketing Syllabus

First Year

Principles of Management Cost Accounting
Legal Aspects of Business Business Communication
Principles of Marketing Innovation Management
Financial Accounting Managerial Economics
Human Resource Management Organizational Behaviour

Second Year

Customer Relationship Management Social Media Marketing
Advertising and Sales Brand Management
Finance Marketing Internet Marketing
Consumer Buyer Behaviour Distribution Management
E-Commerce --
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Post Graduate Diploma in Management (PGDM) in Marketing Career Options and Job Prospects

PGDM in Marketing course targets and prepares candidates for a career in the sales and marketing sector. It is one of the most challenging sectors of industry but it attracts some of the most dedicated, creative and talented individuals. There are plenty of career opportunities available after PGDM in Marketing and candidates can earn a good salary on average.

There are many MNCs that turn to PGDM in Marketing graduates for managing their sales and marketing departments. The job prospects after PGDM in Marketing are not only limited to the domestic market but graduates can explore career opportunities abroad as well. For a candidate that has a good analytical mind and ability to come up with out-of-the-box solutions to day-to-day problems, there is an exceptional scope of growth in terms of position and salary after the PGDM in Marketing Course.

Given below are some of the popular areas that offer employment opportunities after PGDM in Marketing.

  • FMCG Companies

  • Retail Companies

  • E-Commerce Brands

  • Clothing Brands and Stores

  • Retail Chains

  • Banking Industry

  • Financial Services Providers

  • Tourism Industry

  • Media Companies

  • Advertising Agencies etc.

PGDM in Marketing graduates have a wide range of choices when it comes to career options. Here are some of the most popular career options available after PGDM in Marketing.

Job Role Approx. Average Salary
Market Research Analyst Rs. 3.55 LPA
Business Development Manager Rs. 6.00 LPA
Brand Manager Rs. 10.80 LPA
Marketing Manager Rs. 7.00 LPA
Sales Manager Rs. 4.60 LPA
Advertising Manager Rs. 4.90 LPA
Communications Manager Rs. 9.05 LPA

Top Recruiting Companies after PGDM in Marketing

Here are some of the top companies that hire PGDM in Marketing graduates.

  • Amazon

  • Coca-Cola

  • Pepsico

  • Godrej

  • Hindustan Unilever Ltd.

  • Future Group

  • Citigroup

  • ITC etc.

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FAQs about PGDM - Marketing

Is internship compulsory in PGDM in Marketing?

Yes, after two semesters of study in the PGDM in Marketing course, students have to undergo a mandatory internship with any company in India.

What is the average starting salary after PGDM in Marketing?

The starting salary varies from college to college. However, PGDM in Marketing graduates are able to grab Rs. 4 to 5 LPA packages easily in their college placements itself.

Is PGDM in Marketing a valuable course in India?

Yes, PGDM in Marketing is an excellent course that offers plenty of career opportunities, good scope for growth for creative individuals and high salary prospects in top organisations.

Does PGDM in Marketing have semesters or trimesters?

Semester-system is more generally seen in PGDM in Marketing course but it is possible that your chosen college may have a trimester-system.

How do colleges conduct admission to the PGDM in Marketing course?

PGDM in Marketing admissions are done on the basis of entrance exams such as CAT / MAT / MAH CET / XAT etc. Some colleges may also conduct their own entrance exam for admission.

Is PGDM in Marketing a valid course?

Yes, PGDM in Marketing is an AICTE-recognized course. However, it is important to check the credentials of a college to see whether its course has received AICTE-approval or not.

Is work experience a requirement for PGDM in Marketing?

Ideally, no work experience is required for PGDM in marketing. However, some colleges may require candidates to have 2 years of work experience for this course.

What is the eligibility criteria for PGDM in Marketing?

The eligibility criteria for PGDM in Marketing is graduation from any stream with 50% aggregate marks.

Is there any difference between PGDM and MBA in Marketing?

For all practical purposes, there is no difference between PGDM in Marketing and MBA in Marketing. The course curriculum, scope and learning outcomes of both courses are the same. However, the average fee for the PGDM course is higher than that of MBA and the syllabus might be more updated, depending on the college.

What is the PGDM in Marketing course?

PGDM in Marketing is a 2-year postgraduate course that prepares a student for a career in the marketing, sales and advertising sectors. The course provides in-depth information about the concepts used in marketing and their practical application.
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Related Questions

S

Shivangi Ahirwar, Content Team

-Answered on Oct-08-2024

Dear Student,

Admission to the PGDM course at the International School of Business and Media, Kolkata, is based on CAT, XAT, MAT, or CMAT scores. This means that direct admission to the institute is not possible. The total tuition fee for the PGDM course is INR 9 Lakhs, which can be paid in instalments. Additionally, the hostel fee amounts to INR 60,000 per year, along with a refundable INR 20,000 caution deposit. The mess fee is INR 4000 per month. These fees should be considered when budgeting for your education at ISB&M Kolkata. The PGDM course duration is two years, consisting of four semesters. ISB&M Kolkata offers specializations in Marketing, Finance, HR, Operations & Supply Chain, Business Analytics, and Media & Communication. The institute has tie-ups with various companies for summer internships and final placements. The campus provides modern facilities such as a well-stocked library, sports complex, and Wi-Fi connectivity.

S

Shivangi Ahirwar, Content Team

-Answered on Oct-06-2024

Dear Student,

The PGDM program at ITS Ghaziabad has achieved remarkable placements. In 2022 and 2023, the average salary stands at 12.50 LPA, with the highest international salary package reaching 57 LPA and the highest domestic salary package at 7 LPA. The top sectors for placements include IT/ITES, BFSI, and Telecom. These figures reflect the strong placement track record of the PGDM course at ITS Ghaziabad, showcasing the diverse opportunities available to its graduates in both domestic and international job markets. Recruitment partners are eager to recruit students from ITS for several reasons, as stated on the official website. These students are known for their creativity, industry readiness, and result-oriented attitude, making them well-suited for challenging roles with strong commitments. Additionally, they receive rigorous professional training, entrepreneurial skills, and exposure to both the industry and overseas, which contributes to their excellent problem-solving abilities.

I

Intajur Rahaman, Content Team

-Answered on Oct-04-2024

Dear Student,

Yes, core companies also participate in campus recruitment at the placement drives conducted by Indus Business Academy Bangalore. Every year the institute releases their final placement report which can be accessed by anyone. You will find the list of the top recruiters and companies that have participated in the campus placement for that academic year. Some of the popular companies that participate in campus recruitment for IBA Bangalore are Reliance, Aditya Birla Group, Deloitte, Accenture, KPMG, PwC, Federal Bank, ICICI Bank, etc. You can be assured that you will have several options to choose from when it comes to recruitment and MNCs that hire students directly from the IBA Bangalore campus. The highest salary package offered at the institute was INR 22.26 LPA and the average salary package offered stood at INR 7.80 LPA as per the 2023 final placement reports.