Anna University MBA Syllabus: Download Semester & Specialisation-wise PDFs Here

Updated On: September 16, 2024 02:23 PM

Anna University MBA syllabus comprises the subjects and the topics to be covered, course plan, and assessment tools for internals under the Master of Business Administration (MBA) programme during an academic year. The MBA programme is conducted in four semesters over a duration of two years.

Table of Contents

Common Subjects in Anna University MBA Syllabus
Specialization-wise Anna University MBA Syllabus
How to Download the Anna University MBA Syllabus?
Faqs

Anna University MBA syllabus is the academic framework, structured plan of courses, learning objectives and outcomes, and assessment methods designed to provide students with the required knowledge, skills, and expertise for becoming competent and socially conscious management professionals and give them a holistic approach towards management functions. Students will be able to gain foundational knowledge in key business areas through core courses offered by Anna University that include Managerial Economics, Financial Management, Marketing Management, Operations Management, Human Resource Management, Business Analytics, and Strategic Management. To provide deeper knowledge in specific domains, the university offers specializations in Finance, Marketing, Human Resources, Operations, Systems and IT, etc. among others. Notably, completing an internship and project work in the fourth semester is mandatory where students apply theoretical concepts to practical business problems. Find the courses offered and important topics covered in each of the four semesters of the MBA programme, along with the syllabus download links, and steps to download the Anna University MBA Syllabus below.

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Common Subjects in Anna University MBA Syllabus

The MBA syllabus designed by Anna University aims to provide postgraduate students with a thorough understanding of the core aspects of the business and management functions. After completing the Master of Business Administration (MBA) programme, students will be able to employ management tools to identify, analyze and create business opportunities as well as solve business problems. Anna University offers MBA programmes in General Management and Business Analytics to enhance the business acumen of the students and their ability to understand and solve managerial issues. Check the common subjects included under all MBA specializations offered by Anna University.

Statistics for Management	Management Concepts and Organizational Behavior	Managerial Economics
Legal Aspects of Business	Information Management	Quantitative Techniques for Decision Making
Human Resource Management	Operations Management	Business Research Methods
Marketing Management	Strategic Management	International Business
Accounting for Decision Making	Financial Management	Business Analytics

Specialization-wise Anna University MBA Syllabus

Anna University is responsible for offering MBA programmes in General Management and Business Analytics recognized by the All India Council for Technical Education (AICTE) conducted in 4-8 semesters. Applicants are required to possess a Bachelor's degree obtained over a duration of 3 years after passing 10+2 years of school education. Check the Anna University MBA syllabus for MBA General Management and MBA Business Analytics below.

Anna University Syllabus for MBA General Management

Check the table below to gain deeper insight into the courses offered and important topics covered in each of the four semesters under General Management.

Semester 1

The Anna University MBA syllabus for the 1st semester has been provided below.

Course Title	Important Topics	Syllabus Download Links
Management Concepts and Organization Behaviour	Planning & Organizing Individual Behaviour Group Behaviour Managerial functions and Roles Behavioral and Management Science Approaches	Download Here
Statistical Methods for Decision Making	Bayes theorem and random variables Uniform and Normal distributions Probability distributions: Binomial, Poisson Chi-square test for single sample standard deviation Kolmogorov-Smirnov – test for goodness of fit	Download Here
Managerial Economics	Okun’s law Phillips curve Production possibility frontiers (PPF) Microeconomics and Macroeconomics Productive efficiency Vs economic efficiency Consumer and Producer Behaviour	Download Here
Accounting for Decision Making	Dupont Ratios Cost Accounting Financial ratio analysis Marginal Costing and profit planning Financial, Cost and Management Accounting	Download Here
Legal Aspects for Business	Competition Act 2002 Corporate Tax & GST Sale of Goods Act 1930 Indian Contract Act 1872 Company Act 1956 & 2013	Download Here
Communication Skills	Oral Communication Business Correspondence Communication in Business Business Proposals and Reports Non-Verbal and Intercultural Communication	Download Here
Marketing Management	Relations Management Marketing Information System Marketing strategy formulations Product planning and development Industrial and Consumer Buyer Behavior New product development and management	Download Here
Entrepreneurship Development	Capital Budgeting Business Environment Sources of Product for Business Entrepreneurship Development Training Monitoring and Evaluation of Business Finance and Human Resource Mobilization	Download Here

Semester 2

The Anna University MBA syllabus for the 2nd semester has been provided below.

Course Title	Important Topics	Syllabus Download Links
Financial Management	Capital Budgeting EBIT – EPS Analysis Inventory management Operating and Financial leverage Long term finance: Shares, debentures and term loans	Download Here
Operations Management	Capacity Planning Demand Forecasting TQM philosophies Lean Management philosophy Elements of JIT manufacturing	Download Here
Human Resource Management	Matching supply and demand Promotion – Demotion Induction and Socialization Compensation plan – Reward Method of performance evaluation – Feedback	Download Here
Enterprise Information System	Data warehousing Data flow Diagram (DFD) Entity Relationship (ER) Warehouse Management Systems Analysis and Design	Download Here
Optimization Techniques	Multi-period LP models Non-linear programming Integer Programming (IP) problems Mixed-integer and zero-one programming Multi-criteria decision making (MCDM) techniques	Download Here
Business Research Methods	Research design Primary Vs Secondary data Exploratory and Causal Research Theoretical and Empirical Research Descriptive and experimental design	Download Here
Business Analytics	Prescriptive Modelling Managing BA Personnel Analytics in Decision Making Predictive analytics - Logic and Data Driven Models Descriptive analytics – Visualising, and Exploring Data	Download Here
Event Management	Food & Beverage Event Logistics – Supply of facilities Risk assessment – Safety officer Managing Marketing Communication Conceptualizing the event – Host, sponsor, Media, Guest, Participants, Spectators	Download Here

Semester 3

The Anna University MBA syllabus for the 3rd semester has been provided below.

Course Title	Important Topics	Syllabus Download Links
Supply Chain Management	Distribution Network Design 3PL, 4PL, 5PL, 6PL IT in Supply Chain Internet of Things Legible Supply Chain Green Supply Chain	Download Here
Operations and Supply Chain Analytics	Dynamic Lot sizing Methods Multi-Echelon Inventory models Data Envelopment Analysis (DEA) Risk Analysis in Supply Chain Aggregate Inventory system and LIMIT	Download Here
Security Analysis and Portfolio Management	Dow theory Portfolio analysis Capital Asset Pricing model Fundamental Analysis Vs Technical Analysis Financial and economic meaning of Investment	Download Here
Financial Analytics	Credit Risk analysis Corporate financial predictive modeling Estimation and prediction of risk and return Portfolio Analysis – capital asset pricing model Prediction of share prices using machine learning-ANN and SVM	Download Here
Integrated Marketing Communication	AIDA model Hierarchy of effect model Attribution Hierarchy E- Commerce and Digital Media Elaboration Likelihood (ELM) model	Download Here
Marketing and Social Media Web Analytics	History and Evolution of Social Media Search engine optimization (SEO) Social Media Policies-Etiquette Web Analytics - Present and Future Marketing Budget and Marketing Performance Measure	Download Here
Strategic Human Resource Management	Strategic HRM vs Traditional HRM Roles of HRD Professionals e- Employee profile e- selection and recruitment Development and Implementation of HRIS	Download Here
Human Resource Analytics	Human Capital in the Value Chain Recruitment Metrics Training & Development Metrics Employee Engagement Metrics Workforce Diversity and Development Metrics	Download Here

Semester 4

The Anna University MBA syllabus for the 4th semester has been provided below.

Course Title	Important Topics	Syllabus Download Links
Strategic Management	Business level strategy Globalization and Industry Structure Environmental Threat and Opportunity Profile (ETOP) Resource allocation, Designing organizational structure Stability, Expansion, Retrenchment and Combination strategies	Download Here
International Business	Cost of production Global portfolio management Foreign Exchange Determination Systems Benefit of Globalization-International Institution Heckscher-Ohlin Theory-Theories of Foreign Direct Investment	Download Here
Project Work	-	-

Anna University Syllabus for MBA Business Analytics

Check the table below to gain deeper insight into the courses offered and important topics covered in each of the four semesters under Business Analytics.

Semester 1

The Anna University MBA syllabus for the 1st semester has been provided below.

Course Title	Syllabus Download Links
Management Concepts and Organization Behaviour	Download Here
Managerial Economics	Download Here
Human Resource Management	Download Here
Marketing Management	Download Here
Financial Management	Download Here
Operations Management	Download Here
Statistical Methods for Decision Making	Download Here
R Programming	Download Here

Semester 2

The Anna University MBA syllabus for the 2nd semester has been provided below.

Course Title	Syllabus Download Links
Data Mining and Business Intelligence	Download Here
Multivariate Data Analysis	Download Here
Legal Aspects for Business	Download Here
Python Programming	Download Here
Time Series Analysis	Download Here
Big Data Analytics	Download Here
Optimization Techniques	Download Here
Stochastic Modeling	Download Here

Semester 3

The Anna University MBA syllabus for the 3rd semester has been provided below.

Course Title	Syllabus Download Links
Enterprise Information System	Download Here
BlockChain Technology	Download Here
Business Analytics	Download Here
Cloud Computing	Download Here
Human Resource Analytics	Download Here
Marketing and Social Media Web Analytics	Download Here
Financial Analytics	Download Here
Operations and Supply Chain Analytics	Download Here

Semester 4

The Anna University MBA syllabus for the 4th semester has been provided below.

Course Title	Syllabus Download Links
Artificial Intelligence	Download Here
Machine Learning	Download Here
Project Work	-

Anna University MBA Syllabus for Other Specialisations

MBA Specialization	Syllabus
Marketing Management	Retail Management Services Marketing Event Marketing Marketing Metrics Consumer Behaviour Strategic Management Advanced Data Analysis Enterprise Resource Planning Advertising & Sales Promotion Product and Brand Management Customer Relationship Management Integrated Marketing Communications
Financial Management	Micro Finance Corporate Finance Entrepreneurial Finance Derivatives Management International Trade Finance Insurance & Risk Management Indian Banking Financial System Risk Management and Insurance Financial Derivatives Management Merchant Banking and Financial Services Security Analysis and Portfolio Management Strategic Investment and Financing Decisions Hire Purchasing, Leasing and Venture Capital
Human Resource Management	Managerial Behavior and Effectiveness Entrepreneurship Development Labour Legislations Social Psychology Stress Management Training and Development Performance Management Negotiation and conflict management Industrial Relations & Labour Welfare Reward and Compensation management Organizational Theory, Design & Development Strategic Human Resource Management & Development
Technology Management	E-Business Management Intellectual Property Rights Managing Technological Innovation Data Mining & Business Intelligence Research & Development Management Software Project & Quality Management Technology Forecasting and Assessment Technology Commercialization & Transfer
Health Services Management	Health Insurance Medical Tourism Medical Waste Management Legal Aspects of Health Care International Health Management Medical Equipment Management Management of Health Care Services Materials Management & Logistics in Healthcare
Operations Management	Robust Design Project Management Logistics Management Materials Management Maintenance Management Supply Chain Management Product Design & Development Business Process Management Services Operations Management Advanced Operations Management Advanced Maintenance Management
Logistics and Supply Chain Management	Exim Management Air Cargo Management Warehouse Management Fundamentals of Shipping Reverse and Contract Logistics Port and Terminal Management Supply Chain Information System Sourcing and Supply Management Containerization and Allied Business Supply Chain Concepts and Planning Supply Chain Inventory Management Transportation and Distribution Management
Systems Management	Business Intelligence Business Modeling Database Management System E-Commerce Technology and Management Enterprise Resources Planning Decision Support System and Intelligent Systems Software Project and Quality Management Data Mining and Data Warehousing Knowledge Management Systems
Hospitality & Tourism Management	Culture and Ethos Event Management Food Safety and Quality Destination Management Room Division Management Facility and Security Management Tourism and Travel Management Food and Beverage Management

How to Download the Anna University MBA Syllabus?

Students can download the Anna University MBA syllabus from the official website by following the steps mentioned below.

Step 1: Go to the Anna University official website @www.annauniv.edu.

Step 2: Next, navigate through the homepage and select the "Academics" or “Departments” option to get access to academic resources such as syllabus, courses, and regulations.

Step 3: A list of options will be made available to you out of which you must choose "University Syllabus".

Step 4: Select the course, branch, and semester for your specific regulation year (such as 2021, 2019, etc.), since the syllabus may vary based on the year of enrollment.

Step 5: Select “MBA” or “Management Studies” to download the syllabus.

Step 6: The pdf of the course syllabus will be displayed on the screen.

Step 7: Finally, download the Anna University MBA syllabus in PDF format.

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FAQs

Where can I find the Anna University MBA syllabus?

You will find the Anna University MBA syllabus on the official website of the university @www.annauniv.edu.

What are the topics covered under MBA Technology Management at Anna University?

The topics covered under MBA Technology Management at Anna University are E-Business Management, Intellectual Property Rights, Managing Technological Innovation, Data Mining & Business Intelligence, Research & Development Management, Software Project & Quality Management, Technology Forecasting and Assessment, Technology Commercialization & Transfer, etc. among others.

What are the MBA specializations offered at Anna University?

Major MBA specializations offered at Anna University include Marketing, Finance, Technology Management, Human Resource, Systems, Operations, and Hospitality & Tourism.

What are the topics covered under the second semester of the General Management programme at Anna University?

The topics covered under the second semester of the General Management programme at Anna University are Financial Management, Operations Management, Human Resource Management, Enterprise Information System, Optimization Techniques, Business Research Methods, Business Analytics, Event Management.

What are the topics covered under the first semester of the General Management programme at Anna University?

The topics covered under the first semester of the General Management programme at Anna University are Management Concepts and Organization Behaviour, Statistical Methods for Decision Making, Managerial Economics, Accounting for Decision Making, Legal Aspects for Business, Communication Skills, Marketing Management, and Entrepreneurship Development.

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