Apoorva is a seasoned content strategist with nearly six years of diverse experience in SEO content development, social media marketing, and instructional design. Currently serving as an Associate Content Manager at CollegeDekho, Apoorva manages the creation, localization, and performance optimization of engaging, culturally resonant content that aligns with both audience interests and brand goals.

Prior to this, she freelanced at Faad Network Pvt. Ltd, where she developed and executed social media strategies that significantly boosted brand visibility and engagement. Apoorva also contributed as a Content Developer at Kedman Skilling Pvt. Ltd, where she played a pivotal role in designing instructional materials for the National Skill Development Corporation’s PMKVY 4.0 program, ensuring that the content was both educationally sound and industry-relevant.

During her tenure at CollegeDunia, Apoorva advanced from Content Writer to Senior Content Specialist, where she honed their SEO expertise, led teams of freelance writers and editors, and elevated the search rankings of numerous articles. Her work even garnered recognition with a featured article in *The Print*.

In addition, as a Project Coordinator at Edupixels, she successfully managed eLearning projects for clients like Adobe and GCube, streamlining processes to enhance quality and efficiency.

Apoorva holds a Bachelor's degree in English Literature from Delhi University, complemented by a certificate in Mass Communication from Jesus & Mary College, DU. She has also pursued her passion for the arts, achieving a Junior Diploma in Indian Classical Singing from Prayag Sangeet Samiti. 

Outside of work, she enjoys indulging in a relaxed evening of her favourite music playlists and singing along, sketching, and painting, constantly seeking new ways to merge creativity with strategy in both professional and personal pursuits.