As a Digital Marketing Professional in the industry since the past 4 years, Sohini’s proficiency lies in the fields of Content Writing & Content Marketing, SEO & SEM, Email Marketing, Paid Search & Lead Generation, Social Media Marketing, Web Analytics, and the like. Currently working at CollegeDekho as a Senior Executive with expertise in NEET UG, NEET PG, and other aspects of the medical stream, she is set out to a new venture in the industry. 

Sohini began her career as a creative content writer in the field of the Edu-Tech industry. Growing up as a child, her dynamic verve and thirst for literature shaped her creativity in culminating thoughts into words. Sohini holds a Master’s Degree in English Literature (M.A.) and is actively participating in curating different content strategies. 

Sohini completed her Bachelor’s Degree (B.A.) from the prestigious Scottish Church College in Kolkata, India, wherein she took active participation in all debates, MUNs, theatre plays, dance and music competitions, as well as in all sorts of art and literary engagements. She was elected as the Secretary of the Literary Club and founded the Drama Club, which bagged several winning prizes for the litigious institution during the course of time. 

Throughout her professional journey, Sohini has gotten a lot of opportunities to explore the various practical realities of different aspects of digital marketing. Starting from different niches of content and challenges of content creation, tricky prospects of social media marketing, to thoughtful lead generation, strategic web trafficking, etc., Sohini has it all under her forte. Having past experiences in the B2B, B2C and D2C business industries, she has around 300+ news, blogs, and articles published on various domains in diverse fields of the IT industry.

Apart from her professional career, Sohini has always found her solace in journaling and blogging. Throughout her childhood, she befriended her only trusted companion, her ‘Journal’, to confide in. Her blog platforms reflect on the inner kaleidoscope of human emotions, coexisting with mundane experiences, through her creative expressions in words. She has also played a major part in drafting her school and college magazines, which also prominently featured her articles and stories. Her other hobbies include dance, music, painting, elocution, swimming, reading books, and watching her favourite movies on a lazy Sunday afternoon.