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Last Updated On 24 Oct, 2018
Sales manager job is to work on pricing, promotion, sales, marketing strategy, market research, advertising, product development and public relations activities. They direct the flow of products and services to customers. They also set goals, assign sales territories and conduct training sessions for sales representatives.
Skills Required by Sales Manager:
Day-to-Day Duties of a Sales Manager
Sales Manager has to always keep his motivation level high so that he can motivate others and be responsible for a team of sales representatives. Some of the day-to-day duties of a sales manager are listed below:
Sales Manager can be broadly classified into categories:
Business to Business Sales Manager: These sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer.
Business to Consumer Sales Manager: These sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail.
To become a sales manager, candidates must have an MBA degree in Sales and Marketing. Earlier, a diploma in sales would also work. However, with growing competition most of the MNC’s recruit candidates with an MBA degree and candidates who have maths/commerce background.
There many job profiles available for Sales Manager in many industries. Some of them are:
Public Relations and Fundraising Managers: Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.
Public Relation Specialists: Their job role is to assist organizations/companies/individuals with building and maintaining a positive image in the public eye. This often includes developing press releases and drafting speeches
Customer Services Manager: Customer services managers develop service standards, deal with customer enquiries and manage the customer service team. It is very important for customer services manager to have good communication skills and to make sure that customer’s needs and expectations are satisfied.
Marketing Manager: Marketing managers plan how to promote products, services or brands and oversee all marketing activities in an organisation. They can find relevant job opportunities in sales and marketing agencies, or in marketing departments of organisations like financial services or manufacturing.
Sales department is present in almost every sector. The sales manager can find employment opportunities in the sales division of the following sectors:
Every industry has a sales division and the jobs for sales manager are plenty. However, we have come up with a list of the most innovative, biggest and best sales and marketing companies, check them out:
Sales are one of such sectors where one earn very high salaries once they attain a stature in their professional front. Usually, people do not start their career as sales manager. At the beginning of their career, they are recruited as a Sales Representative. An average salary of a Sales Representative is between Rs. 3,50,000 tp Rs.4,00,000 annually. After a few years of experience, they are appointed as Junior Sales Manager and their average salary is between Rs 5,00,000 to Rs.10,00,000 annually. After 7-10 years of professional experience salary of a sales manager can go up to Rs.22,00,000 per annum.
Check out the salaries of sales managers in top industries.
| Industry | Average Annual Salary Sales Manager (Top Level) |
| Finance and Insurance | Rs.20,00,000 |
| Manufacturing | Above 25,00,000 |
| Wholesale Trade | Rs.25,00,000 |
| Retail Trade | Rs.22,00,000 |
Note* These are approx figures and can vary.
To broaden your horizons and enhance your skills regarding customer behaviour, sale strategies etc it is very important to have a hold of best sales management books. Some of the popular sales books that every sales manager should read are listed below:
Take our test and find out if it suits your strengths.
You could become a Management Consultant , an Operations Manager , a Human Resource Manager , a Digital Marketer after studying P.G.P.M. (Post Graduate Program in Management).
You could become a Digital Marketer , a Management Consultant , an Operations Manager , an Entrepreneur after studying P.G.D.M. (Post Graduate Diploma in Management).
You could become a Management Consultant , an Operations Manager , a Retail Manager , a Banker after studying M.B.A. (Master of Business Administration).
You could become a Human Resource Manager , an Operations Manager , an Entrepreneur , a Management Consultant after studying BBA-MBA.
You could become a Management Consultant , a Human Resource Manager , an Operations Manager , a Retail Manager after studying B.B.A. (Bachelor of Business Administration).
