Web Analytics is the collection and analysis of website data. The Web Analytics Consultant job role is wide and is mainly in charge of measuring performance on websites and applications. He is responsible for identifying and measuring KPIs (Key Performance Indicators) for companies. The major goal is to assist clients in better utilizing their websites. A web analytics consultant can work in IT consulting forms and Digital Marketing agencies. He regularly identifies attributes conversions, traffic sources, quality of visits and provides ACO ( Acquisition Campaigns Optimization) and CRO (Conversion Rates Optimization) recommendations.
Eligibility to become Web Analytics Consultant
Here are the eligibility requirements for a Web Analytics Consultant along with the skills and salary.
Degree Level
Bachelor's degree in engineering, scientific, or financial discipline, with a focus on quantitative analysis. Most employers prefer an advanced masters or doctoral degree.
Key Skills
Excellent communication skills, superior technical abilities, strong critical thinking skills, and ability to prioritize.
Median Salary
$85,016 (Analytics Consultant)
Types of Job Roles Web Analytics Consultant
Mentioned below are the job roles available for students in Web Analytics Consultant.
Consultant Data Visualization and Analytics
IT Business Analyst
Senior Analyst Web Production
Web Research Analyst
Engagement Manager Data Analyst
Web Operations Analyst
Cacti Global
Business Intelligence, Web Implementation, and Visualization Analyst
Employment Sector/Industry for Web Analytics Consultant
Web Analyst plays an essential in the progress and continuous improvement in the functioning of the company.
He is expected to plan and track the marketing campaign run by the company.
He is responsible for decision-making along with analyzing, maintenance, and developing websites.
He handles website troubleshooting and is capable to use different tools and offer solutions.
He provides integral leadership to the interdisciplinary team of the organization.
Planning to choose Web Analytics Consultant as your career?
Pay Scale/Salary of Web Analytics Consultant
United States Bureau of Labor Statistics (BLS) reported a 9% job increase for the category of “Computer Occupations” and others between 2020-2030. This growth is described by the BLS as average.
In December 2021, PayScale listed a median annual salary of $85,016 for analytics consultants.
Books & Study Material to Become Web Analytics Consultant
Here are the preparation books for Web Analytics Consultant.
Google Analytics by Justin Cutroni
Google Analytics Integrations by Daniel Waisberg
You Should Test That by Chris Goward
Web Analytics 2.0 by Avinash Kaushik
Lean Analytics by Alistair Croll & Benjamin Yoskovitz
Performance Marketing with Google Analytics by Sebastian Tonkin, Caleb Whitmore & Justin Cutroni
Web Analytics Demystified by Eric Peterson
Data Smart by John W Foreman
Web Analytics Hero by Brent Dykes
Successful Analytics by Brian Clifton
Pros of becoming a Web Analytics Consultant
There is a massive demand for web analysts in the world.
Its work is challenging, yet interesting and engaging.
The initial salary package for a web analyst ranges between $65000 and $90000.
Growth and career opportunities are wide and versatile.
Cons of becoming a Web Analytics Consultant
Data misuse
Right resources are often tough to find online.
Instructions may be confusing, time-consuming
Top Colleges to pursue career as Web Analytics Consultant
