Target Audience:
Business analysts
Faculty members
Research scholars
Corporate executives working in the domain of business intelligence and analytics
Topics to be covered:
Research problem definition, framing of objectives
Framing research questions
Formulation of Hypotheses
Qualitative and Quantitative data collection
Descriptive statistics, Bi-variate and Multivariate analysis,
Introduction to Structural Equation Modeling
Ethical issues in business research
Lab exercise using IBM-SPSS software
Emerging trends in Management research