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Last Updated By Saswata Ghosal on 15 Feb, 2022
The role of the corporate communicator entails managing and inhibiting all internal and external communication aimed at creating a favourable position for the corporate entity in the eyes of all the stakeholders of the company it might be investors, shareholders employees, and customers. Effective communication is extremely significant to communicate the product offerings to the customers. On the other hand, it is equally important to communicate the vision of the company to the investors and the shareholders for their prolonged confidence.
Most Indian University Curriculum does not offer a specialized degree in the field of Corporate Communications. To excel in the field of an able corporate communicator one needs a diverse skill set and a lot of intrinsic qualities to excel in the field. The following are the basic eligibility qualities required for being an able Corporate Communicator.
There are a lot of diverse responsibilities and roles entailed in the Corporate Communicator’s job role which are as follows.
The primary responsibility of the communication team is to facilitate the communication between the corporate house and the general public. It is done through
They are engaged in creating and curating content for communication with the customers which are the most important to any business. Marketing nowadays has become predominantly of messaging and communicating with the customers to make them understand their value proposition. Their job entails the creation of
Crisis communication is communication undertaken during times of crisis or negative publicity. The prime focus in that time becomes saving the reputation of the brand and its branding. The tasks may include
Organizing interviews and news briefings
Guiding and prepping employees for media interaction
Continue channels of communication with all parties involved
In addition to handling communication with all external intermediaries, it is also important to handle all internal communications inside the communications.
The salary of the employees depends upon a lot of factors which include experience, skills job roles. But a skilled and efficient corporate communicator can expect the sky to be the limit in terms of compensation.
The average initial salary according to Glassdoors for a corporate communicator is 6,90,000
The list of the books required for reading to be more proficient in the field of corporate communications. The book just does not contain information and theoretical aspects of business communication whereas the books contain information about the practical aspects of the approaches of communications taken up by leaders and successful managers. Here is a suggestive list of books that they can read to be more proficient in Corporate Communication.
| BOOKS | AUTHORS |
| Simply Said | Jay Sulivan |
| How to Talk to Anyone | Leil Lowndes |
| Everyone Communication Few Connect | John Maxwell |
| How to Win Freinds and Influence People | Dale Carnegie |
| Just Listen | Mark Goulston |
There are a lot of benefits for working in the Corporate Communication field which is as follows
.
Like every other job every job has some downsides but it should not be seen as a source of restraint rather than as a challenge
Take our test and find out if it suits your strengths.
There are always two sides to a coin, with the benefits that come with the jobs also comes some problems which include the stress related to the jobs because of its diverse nature, work timings can be messed up during times of crisis. Also, there is a lot of personal responsibility and accountability for the job.
The job of the corporate communicator can be quite rewarding if one has the right skillsets for the jobs and has a lot of benefits they range from having a huge demand for their work if they are good at it, handsome compensation even from the initial levels of the job, and also the opportunity to meet and interact with new people.
The PRs and the Corporate Communicator overlaps on some fronts but the role of the corporate communicator is much more extensive than that of the PR. The PR personnel mostly deals with the external communication and manages the public perception and reputation of the company whereas the Corporate Communicator manages both internal and external communication.
Reading and constantly acquiring knowledge is the only way for self-development. The books which are suggested to read to become a corporate communicator are Simply Said by Jay Sullivan, How to talk to anyone by Leil Lowndes, Everyone Communicates few Connect by John Maxwell and Just Listen by Mark Goulston. The list is not extensive the more one reads and implements it the more efficient one becomes.
The average salary of the corporate communicator depends on the experience and skills of the employees. It also depends on the job responsibility and the job role of the employee. According to glassdoors, a salary comparison website the average salary of a corporate communicator in India is Rs 6,90,000.
The responsibility and job role of a corporate communicator is quite pervasive and diverse in nature. The role includes setting up and maintaining communication channels in the form of internal communications. The role also includes crisis communication which is the form of communication in maintaining external communication during times of crisis.
The advertising and Promotion part of the Marketing process is all about communicating with the customers both existing and potential ones. So the role of corporate communicator also entails deciding upon the messaging to be sent to the customers. It is done in the form of marketing emails, blogs social media posts
The primary function of a corporate communicator in handling the media and public relations of the organisation is to maintain the line of communication between the corporate and the general public. It is done through managing media engagements, press conferences, creating public interest around product launches. This is one of the most important functions of a corporate communicator as it influences brand perception and visibility to a great extent.
To become a good corporate communicator one needs inherent communication skills, the candidate should also be proficient in verbal and written communication. Moreover, the aspirants should have degrees in disciplines like mass communication, public relations and corporate communication. As the medium of formal communication is mostly engish strong grasp over the language is also required
The responsibility of a Corporate Communicator in an organisation is to maintain all internal and external formal communication. Thus the primary work of a corporate communicator is to enable, create and maintain lines of communication with different stakeholders. This is an extremely crucial role for the smooth operation of any organisation.