How to Become a Social Media Executive

About Social Media Executive

The world is growing rapidly towards digitalization. And a massive part of this world depends upon social media for various purposes. Individually express their emotions, feeling, opinions, and in the meanwhile, the organization put forward their viewpoint and publicize. Social Media has emerged as a platform for marketing strategies and gaining popularity. There is a huge rush to be on top or leading with maximum followers on social media. And to understand and ensure that a company or organization is well connected with social media, a Social Media Executive plays a vital role.

A Social Media Executive is the backbone of the company or organization to represent and handle all the activities on social media. Starting from Facebook, Twitter, Instagram, YouTube, Pinterest, or other such leading social media platforms, a social media executive is responsible to handle all of the profiles of the company on these platforms. They are the managers of the accounts on these platforms. From posting pictures or updates to responding to comments, questions on these profiles, the Social Media Executive is held responsible. Hence, it is a job with heavy responsibilities. As any mishappening or discrepancy created with the company due to any social media platform, the social media executive will be liable for any loss of the company or organization. 

Currently, in India, Social Media Executive is a high-demand job. Many recruiters seek aspirants for the job profile of a social media executive. Jobs are available in privates, semi-government, and government sectors. Many PR teams, celebrities, marketing agencies, service providers, as well as government sectors hire social media executives to manage their accounts online. Therefore, there is a lot of scopes to build a career as a Social Media executive. 

Eligibility to become Social Media Executive

Here is what is needed to become a Social Media Executive:

Types of Job Roles Social Media Executive

Creating Brand Awareness on various Social Media Platform for Brand Development

For start-up companies, the primary task is to grab attention by building social media brand awareness. The key task of a social media executive is to ensure that the brand is well portrayed to grab the maximum attention of the audience. Meanwhile, for an existing brand, the focus is on developing the brand further and reaching a larger audience. According to the requirement, a social media executive must work accordingly. 

Target Potential consumers by tracking behavioural aspects of the audience

An executive must draft a strategic campaign according to the behavioural aspect of the audience. The campaign must be relatable for the audience, to ensure that they are connected with the brand. It is the task of a social media executive to understand the audience and target according to their behaviour. 

Creating Visually Appealing and Strategic Content

While creating content for the social media profile, the content should be relatable, pleasing to the eye and understandable for the mass. And the best way to do so is by keeping track of viewers or customers. Also, it is extremely important that the content is creative and innovative. Additionally, special focus must be paid toward framing strategically strong content. 

Utilize the Trending Promotional Techniques

On social media, the latest techniques are always rated the highest and carry high chances of being more easily accessible for the consumers. Hence, making use of the trending ways to promote the brand is highly effective. Social media executives must be aware of the techniques and exploit these techniques to the maximum.

Measuring the Progress or Sales

Apart from just creating content, it is essential to also keep track of the progress. As if there is no progress or sales, then the social media executive must have some flaws. Hence, they might have to work over it again. So, it is best to check beforehand and make the necessary changes. 

Employment Sector/Industry for Social Media Executive

• Perform and assist with the daily posts.
• Responding to queries and mentions over various social media platforms.
• Consistently promote the brand and find ways to grow the brand's popularity.
• Coordinating with other social media posts.
• Monitoring competition companies, and trying to make better content.
• Producing a consistent brand message across all the social media channels.
• Knowledge of various social media platforms. 

Pay Scale/Salary of Social Media Executive

Social Media Executive is a newly recognized job profile in India. However, it is in high demand, yet the salary is not so high. On average, a social media executive may initially expect to earn INR 15,000-25,000 per month. But this may also increase to INR 50,000-1,20,000 per month with experience and the company associated. There is a wide possibility to grow quickly as a social media executive. 

Top Recruiting Companies

Here are some of the top recruiting companies of India for Social Media Executives with the best salary packages:

•  Accenture
• Swiggy
• Amazon
• Jio
• Paypal
• Mirum
• Uber
• Tech Mahindra
• Digitas

Books & Study Material to Become Social Media Executive

Here are some of the best books to refer to build a career as a Social Media executive:

Pros of becoming a Social Media Executive

• Get paid to work on favorite social media platforms.
• Possibility to go viral or create a positive impact on the audience.
• Enjoy creating creative content.
• Get real-time feedback and remarks immediately. 

Cons of becoming a Social Media Executive

• It can get addictive at times.
• If any mistakes get viral, then it can create great havoc.
• Work vigorously to always keep up with all the trends.