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Last Updated On 20 Oct, 2020
A Sales Associate is a person responsible for selling services and goods while offering outstanding customer service. He is also responsible for dealing with all types of customer questions relating to the product and service provided by the company. A Sales Associate performs an important role in the overall customer experience by ensuring store maintenance and helping with sales. He also helps the customers with refunds, returns and resolves common complaints. A Sales Associate is usually a direct link between a company and its customers. He also acts as consultants for customers needing an expert’s advice when purchasing specialized, technological, or novelty items.
Check some major responsibilities of a Sales Associate provided below.
Handling returns of merchandise
Assessing customers needs and providing assistance and information on product features
Ensuring high levels of customer satisfaction through excellent sales service
Greeting customers in a friendly and polite manner
Educating customers about current advertisements as well as promotions
Assisting customers with requests in-store and on the phone
Selling and promoting a wide range of products to the customers
Resolving the queries of customers related to products and services provided by the store
Candidates aiming for a career as a Sales Associate are required to meet some requirements set by the company. They can check the table provided below to know the eligibility criteria to become a Sales Associate.
Education Required |
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Skills | Provided below are some skills required for Sales Associate
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Work Experience |
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Certification |
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The table below will help you know some of the programmes you may pursue in order to become a Sales Associate. The table also contains some of the well-known colleges for sales management. Candidates can apply to any of these institutes by filling our Common Application Form.
Course | Total Fee (Approx) | Top Colleges for Sales Management |
Bachelor in Retail and Sales Management | INR 37,000 to INR 3.80 lakh | |
INR 10,000 to INR 2.50 lakh | ||
INR 1.00 lakh to INR 9.00 lakh | ||
INR 45,000 to INR 4.00 lakh | ||
INR 50,000 to INR 10.00 lakh |
The job roles of a Sales Associate varies depending upon his job profile. All the professionals working in Sales are divided into two categories namely Business-to-Customers (B2C) and Business-to-Business (B2B). Those working in the Business-to-Customers (B2C) will be responsible for selling the products directly to the customers and those working in the Business-to-Business (B2B) will be responsible for selling products on a large scale to other smaller businesses. There are many job profiles available for a Sales Associate. Some of them are listed below.
Business Development Manager
Business Manager
Territory Manager
If you want to know more of the employment opportunities available for a Sales Associate, you can ask questions on the Collegedekho QnA region. In addition, you can give our Career Profiling Test to know which profile or career is right for you.
Almost every sector requires a Sales Associate to promote and sell their products. A Sales Associate can look for the sector that suits his interests and then he can apply for a job in that sector. Some of the major job sectors where a Sales Associate can apply for a job are Education, Consultancies, Retailing, Advertising, Insurance and Finance. Besides this, he can also apply for a job in an IT company. The information below will help you know the employment opportunities available for a Sales Associate.
Some of the major recruiting companies for Sales Associate are listed below.
Vodafone
Coca-Cola India
Cadbury
Microsoft
PepsiCo
Sony India
Bharti Airtel
The table provided below will help you know the average salary of a Sales Associate. You can check the table to know the average salary for all levels of Sales Associate.
Profile | Starting Salary per annum (in INR) | Mid Level Salary per annum (in INR) | Senior Level Salary per annum (INR) |
Sales Associate | 1,41,000 | 2,55,000 | 5,19,000 |
Sales Manager | 2,47,000 | 4,78,000 | 1,00,000 |
Regional Sales Manager | 4,81,000 | 9,00,000 | 15,00,000 |
Here are some recommended books for Sales Associate
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy
Sales Management Simplified by Mike Weinberg
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance by Jason Jordan and Michelle Vazzana
52 Sales Management Tip's- A Sales Manager Guide by Steven Rosen
The 7 Habits of Highly Effective People by R. Stephen Covey
You will be meeting different kinds of people daily
Many employment opportunities are available for a Sales Associate
This profile will help you improve your presentation skills
You will earn an extra commission/ bonus apart from your permanent salary
Work experience of 1 year is required for a successful career as a Sales Associate
You should have good communication skills
The working schedule of Sales Associate is not fixed. Sometimes they will have to work during the weekends also
Sales Associate is also responsible for helping customers and resolving their problems related to the product
Take our test and find out if it suits your strengths.
Yes, you should have a work experience of 1 year in sales for a career as a Sales Associate.
You must have completed a bachelor’s degree in sales management in order to become a Sales Associate. The eligibility criteria will vary from company to company
You will earn some additional bonus/ incentive apart from your fixed salary while working in the sales department. Besides this, this profile will help you improve your presentation skills.
Some of the courses to become a Sales Associate are B.Com in Sales and Marketing and PGDM in Operations Management
Some of the major recruiters for a Sales Associate are Vodafone, PepsiCo, Sony India, Coca-Cola India and Axis Bank.
Some of the skills required to become a Sales Associate are Communication skills, Teamwork, Time management skills, Leadership skills and Interpersonal Skills.
Sales Associate can apply to Education, Consultancies, Retailing, Advertising and Insurance sector.
Some of the job profiles available for a Sales Associate are Regional Sales Manager, Zonal Business Manager, Sales Manager and Business Manager
Sales Associate is responsible for promoting and selling goods and services to the customers. He is also responsible for educating customers about the latest promotions.
The average salary of a candidate who has a working experience of more than 3 years is INR 1,41,000. His working experience increases with experience.
