- We’re on your favourite socials!
Search for best colleges, Courses, Exams and Education updates
Last Updated On 11 Feb, 2022
Media Planners are also referred to as brand strategists, market researchers, brand planners, and specialists. The main job of the media planners is to analyze, interpret, handling the advertising data of their clients in improving their advertising campaigns efficiently. These media planners make use of mathematical formulas to determine and analyze which marketing campaign will be fruitful for them. Students who want to make it big in the field of media planning should hold a bachelor's or master's degree in market research, math, business, or a related field to grab lucrative job offers. Media Planning Profession is estimated to grow more in the future creating enough job opportunities and competition among the young talents.
Here are the eligibility requirements for Media Planner along with the experience required, skills, certification, etc.
Required Eligibility Criteria | Students must possess a bachelor's degree in market research, business, or other relevant fields. However, master's degree programs are often recommended. |
Projected Job Growth (2019-2029) | 18% for market research analysts |
Required Skills | Marketing knowledge, Social skills, Creative & Analytical skills, Entertainment media knowledge, Online media knowledge, and Computer skills. |
Median Salary | $65,810 (for Market Research Analysts) |
Mentioned below are the job roles available for students in Media Planning.
The major job role of a Media Planner is to:
A salary of a media planner varies based on the level of experience, education, area of expertise, certifications, and other factors. The salary of a media planner can range from INR 4 LPA to INR 8 LPA.
Median Annual Salary | $48,885 ($23.5 /hour) |
Top 10% Annual Salary | More than $62,000 ($29.81/hour) |
Bottom 10% Annual Salary | Less than $36,000 ($17.31/hour) |
Take our test and find out if it suits your strengths.
