PPC Full Form

PPC full form is pay-per-click and is a concept in digital marketing. As part of PPC ad campaigns, an advertiser pays every time their ads get clicked. In simple terms, business firms pay for targeted visits to their promotional content. It's a popular tactic adopted by business organizations to buy visitors and generate website traffic. If you want to pursue a career in digital marketing, you must know a lot about PPC; not just the full form of PPC.

What is the Full Form of PPC?

As discussed above, PPC full form is pay-per-click and is a type of advertisement model whereby an advertiser pays for a click on their ads. Pay-per-click advertising generally aims at generating user-specific actions that include product purchases or just checking products. Many firms incorporate PPC as their principle strategy in driving traffic to their website or landing pages. 

It is gradually gaining prominence among digital marketers for its cost-effectiveness. Well, PPC is often confused with PPM, full form of which is Pay Per Impression . In PPM, advertisers are required to pay a fixed amount of 1,000 impressions; however, there is no fixed amount for pay-per-click. 

Overview on PPC

Understanding the Concept of PPC

PPC is becoming a popular strategy used by digital marketers to generate focussed leads. As part of a pay-per-click campaign, a business needs to target keywords that align with their customers' needs. Basically, a PPC advertisement intertwines advertising and marketing to drive sale-oriented leads. 

Here are certain possibilities one can explore from pay-per-click ads.

• Unlike any other marketing campaign, PPC is pretty focused and action-driven that generates effective results. 
• Website visibility can increase faster, and most importantly a business house can drive leads from its target audiences.
• It offers measurable results thereby, enabling organizations to evaluate whether their campaigns are on the right track or not.

PPC, full form of which is pay-per-click takes into account CPC (Cost per Click) and CTR (Click through rate) for analyzing as well as evaluating connection with audiences. Supposedly, your CTR is low, it indicates a major communication gap. 

Categories of PPC Advertisements

PPC advertisements consist of two primary categories or models which every advertiser must consider before curating them to generate quality leads. These types of pay-per-click advertisements are based on the goals of an advertiser. Let’s delve deeper into the two categories one by one.

Flat Rate PPC

In a flat rate model, an advertiser and publisher agree on a fixed rate for the clicks on an advertisement. Often publishers have a rate card whereby they list down charges for PPC based on pages of a website where the ad should be placed. In the case of high-visibility content space, the PPC rate is higher.

Bid Based PPC

Publishers host auctions whereby potential advertisers bid on their pay-per-click ads. Well, prior to the auction, advertisers need to offer details on the maximum bid rate and keywords they wish to target to the publishers. The analysis is done based on the geolocation of the searcher and the time of searches.

Reflecting on the Evolution of PPC

PPC, the full form of which is pay-per-click, has an evolutionary and interesting past. This digital marketing model which is currently enabling advertisers to earn quality leads and revenue first came into existence in 1996. Per some sources, PPC ads were first documented in a directory known as Planet Oasis. During 1997, around 400+ bran were paying $0.05 to 0.25 per click along with placement fees.

In 1998, Jeffrey Brewer who was running a startup named Goto.com presented a pPPC proof of concept at a TED conference in California. After this remarkable presentation, PPC advertising gradually developed and is currently becoming a primary strategy for generating quality leads for a website.

Steps to Build a PPC Advertising

When you learn digital marketing, you are also taught the art of creating paid ad campaigns. Though each organization adopts unique strategies to implement and execute a pay-per-click (PPC full form) ad campaign; however, the core process remains the same. Below is a stepwise process for building pay-per-click advertisements.

• Formulate an objective depending on your product, service and target audience’s preferences. Based on the goal, choose your PPC campaign
• Define your audiences, location, schedule and other components
• Set a budget and create a bidding strategy
• Build your PPC ad

After your advertisement is live, the place and amount to be paid for each click will be decided based on the bid, campaign type, budget and relevance of the advertisement. With the increasing popularity of pay-per-click ads, the competition is pretty high; therefore, digital marketers must choose their strategies well to achieve marketing goals. 

What are the Pros and Cons of Using PPC Advertising?

PPC full form is pay-per-click, which is perhaps the most cost-effective and result-oriented model in digital marketing for targeted views. To explore more about it, let's discover the benefits and pitfalls of PPC ads.

Pros:

• Fast and effective result: An optimized PPC ad can drive large-scale traffic to your website which is a bit impossible when you rely on organic campaigns. 
• Affordable: With this form of marketing tactics, a marketer gets the liberty to choose a budget based on the advertisement campaign. So, it is the most affordable kind of digital marketing model.
• Target the right customer: PPC whose full form is pay-per-click is quite focused and customer-centric approach. Bidding on keywords that are mostly searched by your target audience is a great way to create campaigns that are preferred by target audiences only.
• Measurable: PPC ads help you determine how much return you require on the investment.

Cons:

• No guaranteed leads: With PPC, you can allure the target audiences to visit the website; however, it won't help you make them buy your products.
• Expertise required: Running a pay-per-click ad campaign is no amateur’s task rather, adequate knowledge is required for effective results.
• Time taking: To get goal-oriented results, marketers need to invest adequate time in PPC campaigns. 

Top Strategies for a Successful PPC Campaign

With the increasing rate of competition among businesses to generate leads with the best possible PPC campaigns, it is vital to enhance the knowledge regarding best practices in pay-per-click ads. 

• Curating compelling AD copy

For an effective PPC advertising campaign, besides targeting the right keyword it is necessary to curate compelling ad copies. Digital marketers must make sure the ads align with the searcher’s intent and contain clear and concise messages.

• Testing PPC Ads Before Execution

Posting advertisements without any testing will definitely land you in trouble. One of the objectives of the A/B test is to ensure your PPC campaign will drive conversion.

• Make landing pages relevant

After clicking the PPC ad, the visitor will be directed to the landing page. To convert web visitors into potential customers, creating a well-navigated and targeted landing page is necessary.

Top PPC Facts to Amaze you

As the popularity of digital marketing is pacing up, no doubt every marketer aspires to enhance their searches, and PPC is perhaps the key. Paid ads are enabling businesses to reach their ideal audience, that's ultimately helping their business grow. Let's explore some of the amazing facts associated with PPC, the full form of which is pay-per-click.

• Around 95% of paid searches in Google come from mobile. So, if you have any PPC ad campaign in mind, a crucial point you must remember is making your ad campaigns mobile optimized.
• PPC ads must contain contact information because 52% of the visitors are likely to call the advertiser if they find the ad aligned with their needs.
• PPC advertisements are not affected by Google algorithm updates, unlike SEO. Hence, marketers can take a sigh of relief when curating any paid ad campaign.

Undoubtedly, PPC is becoming a top digital marketing model to drive target audiences to a website. To ensure your PPC campaigns, full form of which is pay-per-click succeed in enhancing conversion and clickthrough rates, enroll on digital marketing certification courses for a better understanding.