USP Full Form - What is the full form of USP?

USP full form is Unique Selling Proposition. This helps businesses stand out of the crowd in a highly competitive market. Not just businesses, USP also helps customers. In a world full of choices of numerous products, USPs help customers find out how one product is different from another and which one to choose. Continue reading to know more about USP, examples, how it can help businesses, and more.

USP Full Form

The full form of USP is Unique Selling Proposition. These three words can further be explained to help you understand the term better: 

Unique: Something completely different (It can be in terms of design, features, price, etc.)

Selling: The process of selling the product to the buyers in exchange for money. 

Proposition: An offer to buy something.

Examples of USP

Domino's Pizza 

The brand got itself noticed with the tagline "You get fresh, hot pizza delivered to your door in 30 minutes or less—or it's free." Quick delivery or free pizza are the USPs used by Domino's Pizza. 

Death Wish Coffee

Unlike other coffee brands, Death Wish Coffee doesn't claim to offer the 'richest' coffee. Rather, it caters to the target audience that likes strong coffee and hasn't been touched by many businesses. It draws the attention of the audience with the tagline "World's Strongest Coffee". 

Southwest Airline

With the tagline "We are THE low-fare airline", the brand uses Price as its USP. 

Different Types of USPs

USP is not just limited to the features of the products. Brands can differentiate their products or services in different aspects. Some of the major types of USPs include: 

Product or Service

The company can differentiate itself from others by providing products or services with unique features. 

Prices 

The company can also play on price to make it different from the competitors. However, they should not compromise on the quality of the products or services to attract customers. 

Customer Service

Apart from price and product features, brands can also win customers for a lifetime by providing excellent after-sales services. It can be in terms of easy return, repairs, product usage guidelines, etc. 

Importance of USP

With thousands of results available online in just one click, beating the competition can be tough. Further, it has got a lot easier for the customers to compare the products not just on price but also for different features. In that scenario, the only way to get noticed is by offering something that no one else in the market is offering. Apart from owning USPs, a business also needs to look at what competitors are doing so that they don't end up offering something that's already available in the market. 

A well-defined USP can help businesses clearly and effectively communicate their advantage over competitors. It also helps in better planning, execution, and measurement of marketing campaigns. 

Benefits of USP

Apart from making your brand different from the competitors, USP has multiple other benefits, some of which include:

Improved Revenue

A strong USP of the product helps businesses boost their revenue by giving buyers a strong reason to buy your products. It helps in cementing the brand's position in the market. 

Loyal Customers

A strong and positive impact of the products helps businesses gain loyal customers. A customized product for a target audience that is being neglected or not being covered by other brands can help marketers gain loyal customers. 

Streamlined Campaigns

Running marketing and promotional campaigns is a lot easier for products with USPs as the businesses clearly know what points they need to focus on their campaigns. 

What isn't a USP?

Anything that hundreds of other brands offer and can easily be copied by others cannot be defined as USP or Unique Selling Proposition. For instance, free shipping, 24x7 customer support, and discount offers cannot be termed USP as every other business offers these things. USP is something that is not easy to imitate. 

Other USP Full Forms

There are a few other full forms of USP in different sectors. Some of the commonly used USP full forms  have been mentioned here: